Smartphones have sweeped Japan... where they took time to take hold.
While it may be no surprise that the smartphone topped the list, some of the trends that swept the country came high.
Most notable was taberu raayu, formerly a spicy oil to go with soy sauce for gyoza but now including garlic and other ingredients so it can be added on rice.
Tech products feature strongly, while the power of TV dramas helped figures dead and alive boost their profile.
Top 20 hit products 2010
No. 1: Smartphones
No. 2: Twitter
No. 3: Munchable chili oil (taberu raayu)
No. 4: Digital broadcasting-equipped flat-panel TVs
No. 5: Ryoma Sakamoto (1836-1867; popular historical figure whose profile was raised by TV Drama "The Legend of Ryoma")
No. 6: International flight services at Haneda Airport
No. 7: Tokyo Sky Tree
No. 8: Eco-point energy-saving home appliances
No. 9: 2010 FIFA World Cup in South Africa
No. 10: LED light bulbs
No. 11: “B-grade” local gourmet food (inexpensive food in a casual setting)
No. 12: Akira Ikegami (journalist and commentator)
No. 13: Domestic fast fashion brands (low prices brands like UNIQLO)
No. 14: GeGeGe’s Wife (TV drama based on the 2008 autobiography by Nunoe Mura, the wife of manga artist Shigeru Mizuki, known for his manga character GeGeGe no Kitaro, a ghost boy who saves the world from evil spirit monsters)
No. 15: 3D movies, TV, cameras and other 3D products
No. 16: Hybrid vehicles
No. 17: Imported fast fashion brands (Forever 21, H&M etc.)
No. 18: AKB48 (48-member all-girl idol group)
No. 19: Tablet information devices
No. 20: Yoichi Watanabe (war photographer and popular talk-show guest)Source: www.cnngo
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