Based on this article : http://www.prospects.ac.uk/industries_advertising_future_trends.htm about future trends of marketing, we can see that the future of marketing as general moves in to two directions: eMarketing and Corporate Social Responsibility (CSR). These two marketing strategy are believed to be the future key to success of a company. I was just wondering what if we combine these two strategies and come up with a more powerful way of marketing. Fortunately and unfortunately for me there are some company that have already applied and combine these two.
PayEasy.com. is one of the companies that applied these two strategies together. To help Taiwan’s rice farmers, PayEasy cooperated with Taiwan Rice Farmers Co., Ltd. (“TRF) founded by seven counties/cities and 43 professional farmers, initiated rice paddy adoption program – “My Acre of Rice Paddy” with domestic businesses, which established a new marketing platform for the rice farmers with actual actions and resulted in enthusiastic feedback. Within only two months, nearly seventy businesses have jointed the adoption program; the fading Taiwan rice industry seems to have found a slim chance of survival from the adoption program. Nevertheless, this is not the first time PayEasy applies its capability in online marketing to connect the specialties of profit-seeking businesses and social contribution to properly perform its social responsibility. For more complete article visit: http://csr.moea.gov.tw/en/articles/files/Sep%20Article%28English%29.pdf
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