The most powerful and innovative way to create differentiation and increase profit is personaliztion.
A lot of people nowadays are quite familiar with Internet. By offering highly personalized information services online, companies are getting information about the customers' behavior and preferences, and more, they can provide better customized service to a specific customer. It is clear that the future trend of marketing could be personalization and customization which could get the customers' satisfaction. Even more, the marketers can track the customer's needs and segment the market so that they can better target to a appropriate specific segment.
Let's have a look at the competitive mobile age. One of the most powerful ways to personalize is location based services (LBS). Location is a valuable asset of wireless mobile. By making use of it and leveraging it to provide the users to offer value-added services, we marketers can create the most superior value propostition to our products and services which can create differentiation and increase profit.
Nowadays, we marketers are getting to realize the value and potential to make information services highly personalized to create customer satisfaction.
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