So far, we have learnt the basic concepts of e-marketing and mobile applications in our e-marketing class. We also studied about personalization and the importance of privacy issues. I have learnt that we are necessary to understand more on key characteristics of mobile platform in order to achieve full potential of using technology for future mobile marketing. These characteristics are:
- How to explore more on two different aspects of time and location
- How to provide contextual information related to users
- How to gather hyper personalized information
I think understanding of these characteristics and permission issues can evovle the future of mobile marketing.
(Ref: Unwired Business - Key Issues in Mobile Marketing Permission and Acceptance by Barnes and Scornavacca)
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