Modern marketing is a way of doing business, heavily based on the "marketing concept" which holds that businesses and organizations should:
(1) design their products/services to meet customer needs and wants;
(2) focus on those people most likely to buy their product rather than the entire mass market; and
(3) develop marketing efforts that fit into their overall business objectives.
By adopting this concept you not only provide your customers with better products, you will avoid wasting valuable time and money developing and promoting a product or service nobody wants.
Ref. http://web1.msue.msu.edu/imp/modtd/33700082.html
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