Sunday, October 7, 2007

Wireless Teen as hyper-connected consumers

One-quarter of online teens use wireless Internet access. From e-marketing perspective, wireless teens will put demands on the wireless networks. Their high levels of media consumption, social networking, and communications require increasing downstream and upstream bandwith from the networks that they use. These already hyper-connected consumers will look for ways to stay plugged in to their social networks and favorite media channels at all times. Today’s best-effort wireless access networks will strain under these demands; new network projects will have to plan for the needs of today’s wireless teens — tomorrow’s wireless adults.
(Source: Forrester Research, Wireless Teens: Untethered, Super-Connected, by Sally M. Cohen, August 2, 2007)
On the other side, surveys also showed that the more the child get online via mobile, the more the parents fear that their children will spend more time with the cell phone than doing homework. While parents fear that their children can be exposed to sexual predators through SMS, mobile bullying or harassment etc. they prefer to be able to reach the kids via mobile phone, after school hours and in case of emergency
(See more at Wireless News, http://rcrnews.com/apps/pbcs.dll/article?AID=/20070917/FREE/70914009/1008/FREE)

No comments: