Some companies actually sued other companies for using their company's name in meta-tags. Playboy won a piracy suit against Asia Focus, a company based in Hong Kong, which result a $3 million compensation. Although by doing this you can get your competitor's customer to get into your website, but the risk is quite adverse.
http://www.news.com/2100-1023-210449.html
In this article you can see other cases about meta-tags lawsuit http://searchenginewatch.com/showPage.html?page=2156551
Mela
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