Do you know Arctic Monkeys? It is an English rock band, and its success is based on using the Internet. The band obtained a huge number of consumers' attention with demo music files distributed via the net. As a result, its first album, "Whatever People Say I Am, That's What I'm Not", became the fastest selling debut album in British music history. The band's success is one of good examples of the change of music industry due to the Internet.
http://news.bbc.co.uk/2/hi/entertainment/4660394.stm
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