I have found this interesting article which titled
"How to Build Great Websites Using Grandma's Apple PIE Recipe"

this article mainly give a several simple ideas to make our website or our internet business interesting to visitors which can lead to a loyal customers.
the article is explained in a very easy way.

This is the link
http://www.coachingsitesthatwork.com/articles/build-great-websites-using-pie-recipe.asp