On Sept. 4, 2007, Financial Times delivered an article on Japan's new efforts to buck up its search technologies by investing in a next-generation search engine project which aimed at collecting consumer behavior data. The article can be found here:
http://www.ft.com/cms/s/0/b3046d5c-5b1d-11dc-8c32-0000779fd2ac,dwp_uuid=e8477cc4-c820-11db-b0dc-000b5df10621.html
According to the article, Japan hopes to give itself an edge over Korea and China who are churning out close to identical electronic products and break the dominance of Google. The project, estimated at ¥4.6 billion, ambitiously seek to keep track of all customers' searching behaviors and act on that data.
In my view, the specific focus on search engine of Japan - the world second biggest market and the hub of marketers who come up with new tips to sell their goods almost every day - shows the prominence of this services. Its special focus on online customers searching behaviors also reflects a way producers and marketers are coping with the ever more demanding and connected consumers community. In fact, while the Internet makes market a more transparent place for buyers, at the same time it makes it a lot easier and methodological for marketers to study customers' tastes and demand - a trend reflected in the growth of the search business.
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