Just in case anyone is not familiar with the name, Tesco is the biggest supermarket chain in the United Kingdom with its well-known unspoken slogan of "selling everything to everybody". Indeed, Tesco's product range varies from food to non-food sectors including: clothing, banking, insurance, mobile phone, and even gas & electric... Beside its long-standing stores, the newly-established online delivery service tesco.com (2000) has quickly become a model of success as being able to reach 91% of British population within just half an hour while maintaining net margin of more than 5%.
The article I introduce below is about tesco.com's most recent offer to its online customers
The basic idea is to have groceries delivered directly to the kitchen withOUT using plastic bag for environmental purpose. That may sound silly if ever being applied in many parts of the world, but please note one thing: British are crazy about environmental friendly products/ideas.
From Tesco's point of view, it is not just about saving cost (plastic bags), environment or good public relation, it very much seems to me they are "telling" the customers "Ordering online from tesco.com, it's not you are lazy, you are saving the environment!!!!"
Mai
2A7208
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