Market Value and Competitive Forces.
The New York Times published an article about the success obtained by VistaPrint, a company mainly dedicated to print business cards by taking orders through its Website on Internet. This article emphasizes the dominance of VistaPrint in the market and briefly describes the quite ingenious production techniques, which allow customers to personalize a significant number of simultaneous combinations regarding color, paper, and size; something completely groundbreaking in the printing industry.
Also, it’s announced the partnership with OfficeMax to establish stations in these stores in the United States and Mexico, in order to obtain even more interaction with the customers and a better performance in the market. This deal between OfficeMax and VistaPrint will be tested this year; however, both companies expect very positive results.
It is important to highlight that the article illustrates the speed which other companies are reacting with the success of VistaPrint. The environment, specially the micro-environment, in which VistaPrint operates in, is about to change with the relatively easy entry of new businesses, hence increasing the number of competitors and causing that future customers might become more price-sensitive. In my opinion, a very important challenge for VistaPrint will start in the moment it faces these new competitive forces.
Also, it’s announced the partnership with OfficeMax to establish stations in these stores in the United States and Mexico, in order to obtain even more interaction with the customers and a better performance in the market. This deal between OfficeMax and VistaPrint will be tested this year; however, both companies expect very positive results.
It is important to highlight that the article illustrates the speed which other companies are reacting with the success of VistaPrint. The environment, specially the micro-environment, in which VistaPrint operates in, is about to change with the relatively easy entry of new businesses, hence increasing the number of competitors and causing that future customers might become more price-sensitive. In my opinion, a very important challenge for VistaPrint will start in the moment it faces these new competitive forces.
Visit the Website, VistaPrint.
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