Assignment: Find an Article on "The impact of the internet or other ICTs on modern (and even future) marketing practices"
I have got an article titled "The Digital Divide: Differences Between Online and Offline Direct Marketing" By Kevin H. Johnson (President, Acxiom Digital-San Francisco). This article talks about how cost function is really creating differences between the online and offline marketing practices. Article on web: Click here!
I've found an article such as "e-Marketing New Concept" by Prashant Sumeet. This article presented contrasting of e-marketing with traditional brick and–mortar marketing by proposing the 7 Cs of e-marketing. Article on web: http://www.scribd.com/doc/127456/emarketing
I found this interesting article with a divergent view point. The article points out that customers may be resistant to marketers relying on latest technological fads to attract them. I felt while marketers have to change their practices in line with emerging practices, it is important to not ogo overboard in relying on technology. One still has to keep some of the other important aspects in perspective. In that context I found this article interesting. Please find the link posted below.
Marketer Must Change How they appeal to consumers - Yankelovich, Apr 2005
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Assignment: Find an Article on "The impact of the internet or other ICTs on modern (and even future) marketing practices"
I have got an article titled "The Digital Divide: Differences Between Online and Offline Direct Marketing" By Kevin H. Johnson (President, Acxiom Digital-San Francisco). This article talks about how cost function is really creating differences between the online and offline marketing practices. Article on web:
Click here!
I've found an article such as "e-Marketing New Concept" by Prashant Sumeet. This article presented contrasting of e-marketing with traditional brick and–mortar marketing by proposing the 7 Cs of e-marketing.
Article on web: http://www.scribd.com/doc/127456/emarketing
I found this interesting article with a divergent view point. The article points out that customers may be resistant to marketers relying on latest technological fads to attract them. I felt while marketers have to change their practices in line with emerging practices, it is important to not ogo overboard in relying on technology. One still has to keep some of the other important aspects in perspective. In that context I found this article interesting. Please find the link posted below.
Marketer Must Change How they appeal to consumers - Yankelovich, Apr 2005
http://www.crm2day.com/news/crm/114029.php
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