At
E-Marketing class last week, we discussed about the change the way people using
their mobile phone. It has shifted from its initial purpose as a mean for
communication (voice service only) into a more sophisticated ones such as
browsing, chatting, sending/receiving email or do the online game by utilizing
mobile internet facilities in their cell phones or gadgets.
We wondered
of how big mobile data usage compared to voice service in every country. Many of us believed that nowadays mobile data
usage is much higher than voice service. In fact, this case is not applicable
in Indonesia. As I browsed through the internet I found that voice service
revenue is still higher than revenue gathered from the use of mobile data. In 2011,
It contributes 60% revenue for mobile providers in Indonesia. However, I
believe that the use of mobile data is still at growing stage now as many
providers announced their focus in increasing data services for their customer
starting from the year of 2012.
Source: Frost&Sullivan, Feb 2012, "Indonesia - Go Online"
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