Although affiliate marketing is one of the most powerful tools, marketers should be careful in using it.
Microsoft has spent $1.5billion and enlisted a string of celebrities to help market their latest gadget - a rival to Apple's offering. Oprah Winfrey has been advocate of Microsoft's new Surface tablet, claiming that it was one of her most favourite things. But that didn't stop her sending a tweet claiming she'd bought 12 as Christmas gifts - via the Twitter app on her iPad.
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