Location Based Service

If we look at the share of Data Traffic based on the device, the tablet and mobile traffic is forecasted to be significantly higher than the computer. Below is the pictures screen shot from two Research Inc.

Looking at the favorable trend of Mobile devices, we can say that mobile marketing will be the most effective channel for the organizations.  When creating a website, the marketers need to focus on the layout which can attract customers through their mobile screens. With the devices in their hands, the customers are searching the service available wherever they are and whenever they can. Thus, I think Location Based Service (LBS) will play a big role in the future of marketing. When you use the location based service, you have to install the related apps such as foursquare (https://foursquare.com). Then, you can check in through the apps when you get to particular places. When you frequently visit one place and check in, you can become a mayor of that place and earn discounts and coupons. That is very interactive and fun, so people are easily attracted. The fact is people are getting tired of sitting the whole day working, and need interactive endorsement. That’s the reason why Location Based Service has the bright future in the role of marketing.