Affiliate Marketing ?
As we learned
on our last e-marketing class was about the most efficient online marketing was
affiliate marketing. So i did some research on amazon affiliate marketing.
Perhaps
the simplest way to understand affiliate marketing is that it is a way of
making money online whereby you as a publisher are rewarded or get commission for
helping a business by promoting or advising linking their product, service or
site. There are a number of forms of these types of promotions but in
most cases they involve you as a publisher earning a commission when someone
follows a link on your blog to another site where they then buy something.
Other
variations on this are where you earn an amount for referring a visitor who
takes some kind of action – for example when they sign up for something and
give an email address, where they complete a survey, where they leave a name
and address etc.
Commissions are
often a percentage of a sale but can also be a fixed amount per conversion.
Conversions are
generally tracked when the publisher (you) uses a link with a code only being
used by you embedded into it that enables the advertiser to track where
conversions come from (usually by cookies). Other times an advertiser might
give a publisher a ‘coupon code’ for their readers to use that helps to track
conversions
Based on Sucharita Mulpuru's book "Consumer value recommendations" is an important approach because consumers are strongly persuaded by this . Also they imply this method very useful for efficient shopping online.
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