Immutable Law#1 Value Over Culture
· Japanese culture has had no significant
impact on the success of the mobile Internet in Japan
· The secret of success is not about the
culture but about servicing these four categories
· 1.Inform 2.Transact 3.Entertain 4.Express
· Instead of focusing on cultural aspects,
focus on providing true value to consumers. Inform,
Transact, Entertain,
Express.
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