Many of us are familiar with President Obama’s success utilizing mobile text message marketing when he was blasting out campaign updates to nearly 3 million subscribers. Business also have seen great results as well engaging consumers with their products and services because text message marketing is a great place for business to reach consumers.
Mogreet, the world's first mobile video marketing platform, debuted its new all-inclusive mobile video platform to make it easy for marketers to send short-format mobile videos via MMS to almost all mobile users in the U.S. no matter if they have a high-end smartphone or the latest free feature phone. The news can be read at: http://www.reuters.com/article/pressRelease/idUS133017+04-Nov-2009+PRN20091104
The platform also allows marketers to measure the effectiveness and ROI of each campaign in real-time. They argue that text-messages are usually read by a user within 20 seconds, which means brands can start seeing results almost instantaneously, versus hours or days for a similar email marketing campaign.
So, does text message marketing work? The result may need verification. But 3 billion texts being sent a day in the U.S. alone sounds like promising.
1 comment:
Since the advent of SMS and social media, the mobile phone experience has changed a lot after 11 years. It has now become a vehicle of change. Many people want to react, but few want to act in this short attention-span generation. Pictures are not good enough; videos are in right now.
Rose Ector
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