Users spending time of Mixi have been increasing since Mixi released "mixi appli" which is application, such as game and useful tool, even if the number of users of mixi have not increased. It mean Mixi succeed in acquiring more loyal customers.
Interestingly, net users in Japan do not use google a lot.
source: http://www.netratings.co.jp/New_news/News11262009.htm
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