Every chance to interact with a customer is gold. Whether it is through online chatting, live customer service representatives, soliciting feedback or in-person interaction, take every opportunity to develop rapport and provide a trustworthy face to go along with your company's products and services.
Consider the following tips to increase and improve the human interaction between your company and customers:
1. Live online chat. The growing popularity of the Web has affected the way consumers and businesses both research and purchase products and services.
2. Live customer service agents. Once past the sales process and a prospect becomes a customer, it is important to step up the level of customer service and make them feel valued as a customer.
3. No news is not good news. Improve the customer service experience by soliciting feedback from your customers on a regular basis.
4. Face-to-face interaction. For most online companies, customers are spread across the country and globe, therefore face-to-face interaction is rare. However, companies should take every opportunity to meet in person with their customer and further solidify the customer-vendor relationship.
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