Over at Prawfsblawg, Doug Lichtman raises a good point about the Google Print litigation. We might be comfortable with Google scanning libraries of books into a database, he says, because they /have incentives to behave responsibly with respect to intellectual property, security, etc. Does that mean we're comfortable with every individual doing the same thing?
To put it another way, some of the Internet-based challenges to traditional intellectual property
are about reintermediation -- replacing old intermediaries, like publishers and record labels, with new online ones. Some, however, are about disintermediation -- getting rid of the intermediaries entirely. One is iTunes, the other is MyTunes. The latter is much more threatening. Intermediaries can be controlled through law and other means, but individuals may be too numerous, distributed, and unruly to respond to those mechanisms.
The wild card here? Storage.
The price/performance of digital storage is growing even faster than processor speed or Internet capacity. When every new mobile phone can hold the total output of major record labels over the past decade, and every new TV can do the same for Hollywood movies, the hold of the intermediaries becomes increasingly tenuous.
http://www.webarch.com/
Monday, October 8, 2007
Disintermediation Vs Reintermediation of IP
Over at Prawfsblawg, Doug Lichtman raises a good point about the Google Print litigation. We might be comfortable with Google scanning libraries of books into a database, he says, because they have incentives to behave responsibly with respect to intellectual property, security, etc. Does that mean we're comfortable with every individual doing the same thing?
To put it another way, some of the Internet-based challenges to traditional intellectual property are about reintermediation -- replacing old intermediaries, like publishers and record labels, with new online ones. Some, however, are about disintermediation -- getting rid of the intermediaries entirely. One is iTunes, the other is MyTunes. The latter is much more threatening. Intermediaries can be controlled through law and other means, but individuals may be too numerous, distributed, and unruly to respond to those mechanisms.
The wild card here? Storage.
The price/performance of digital storage is growing even faster than processor speed or Internet capacity. When every new mobile phone can hold the total output of major record labels over the past decade, and every new TV can do the same for Hollywood movies, the hold of the intermediaries becomes increasingly tenuous.
www.werbach.com
To put it another way, some of the Internet-based challenges to traditional intellectual property are about reintermediation -- replacing old intermediaries, like publishers and record labels, with new online ones. Some, however, are about disintermediation -- getting rid of the intermediaries entirely. One is iTunes, the other is MyTunes. The latter is much more threatening. Intermediaries can be controlled through law and other means, but individuals may be too numerous, distributed, and unruly to respond to those mechanisms.
The wild card here? Storage.
The price/performance of digital storage is growing even faster than processor speed or Internet capacity. When every new mobile phone can hold the total output of major record labels over the past decade, and every new TV can do the same for Hollywood movies, the hold of the intermediaries becomes increasingly tenuous.
www.werbach.com
I have found this article about..
"Social Media's Impact on Mobile Marketing"
the article mainly talks about how people change the way they use mobile phone (from just a phone to something more connected), and how companies see the opportunity to create a product that give the most value to the consumers using the current mobile technology.
The mobile phone is the link in the movement from a networked society to a more connected one. What does this mean for mobile marketers? Jennifer Jones spoke with Chad Stoller, executive director of Organic, a digital marketing agency, to gain his perspective on current opportunities.
"Social Media is a term that is used for a broad spectrum of topics, and has several different connotations, however in the context of internet marketing, Social Media refers to a collective group of web properties that are primarily driven by the users. For example, blogs, discussion boards, vlogs, video sharing sites and dating sites. Social Media Optimization (SMO) is the process of trying to get one's content more widely distributed across multiple Social Media networks." quoted from Wikipedia
the original link..
Marketing Voices
Pod-Tech
"Social Media's Impact on Mobile Marketing"
the article mainly talks about how people change the way they use mobile phone (from just a phone to something more connected), and how companies see the opportunity to create a product that give the most value to the consumers using the current mobile technology.
The mobile phone is the link in the movement from a networked society to a more connected one. What does this mean for mobile marketers? Jennifer Jones spoke with Chad Stoller, executive director of Organic, a digital marketing agency, to gain his perspective on current opportunities.
"Social Media is a term that is used for a broad spectrum of topics, and has several different connotations, however in the context of internet marketing, Social Media refers to a collective group of web properties that are primarily driven by the users. For example, blogs, discussion boards, vlogs, video sharing sites and dating sites. Social Media Optimization (SMO) is the process of trying to get one's content more widely distributed across multiple Social Media networks." quoted from Wikipedia
the original link..
Marketing Voices
Pod-Tech
Sunday, October 7, 2007
The Digital Divide: Differences Between Online and Offline Direct Marketing
I have got an article titled "The Digital Divide: Differences Between Online and Offline Direct Marketing" By Kevin H. Johnson (President, Acxiom Digital-San Francisco). This article talks about how cost function is really creating differences between the online and offline marketing practices. Article on web:
http://www.dmnews.com/cms/dm-opinion/columns/38631.html
http://www.dmnews.com/cms/dm-opinion/columns/38631.html
Wireless Teen as hyper-connected consumers
One-quarter of online teens use wireless Internet access. From e-marketing perspective, wireless teens will put demands on the wireless networks. Their high levels of media consumption, social networking, and communications require increasing downstream and upstream bandwith from the networks that they use. These already hyper-connected consumers will look for ways to stay plugged in to their social networks and favorite media channels at all times. Today’s best-effort wireless access networks will strain under these demands; new network projects will have to plan for the needs of today’s wireless teens — tomorrow’s wireless adults.
(Source: Forrester Research, Wireless Teens: Untethered, Super-Connected, by Sally M. Cohen, August 2, 2007)
On the other side, surveys also showed that the more the child get online via mobile, the more the parents fear that their children will spend more time with the cell phone than doing homework. While parents fear that their children can be exposed to sexual predators through SMS, mobile bullying or harassment etc. they prefer to be able to reach the kids via mobile phone, after school hours and in case of emergency
(See more at Wireless News, http://rcrnews.com/apps/pbcs.dll/article?AID=/20070917/FREE/70914009/1008/FREE)
(Source: Forrester Research, Wireless Teens: Untethered, Super-Connected, by Sally M. Cohen, August 2, 2007)
On the other side, surveys also showed that the more the child get online via mobile, the more the parents fear that their children will spend more time with the cell phone than doing homework. While parents fear that their children can be exposed to sexual predators through SMS, mobile bullying or harassment etc. they prefer to be able to reach the kids via mobile phone, after school hours and in case of emergency
(See more at Wireless News, http://rcrnews.com/apps/pbcs.dll/article?AID=/20070917/FREE/70914009/1008/FREE)
Mobile ads: The next big ring
''Mobile advertising has the potential to become more successful than internet advertising as the delivery medium is more immediate and personal''
''The mobile audience in Asia is indeed larger and more immediately reachable than the online users, and with the increasing ubiquity of internet access over mobile handsets, the web browsing experience is available to a large new audience.''
Jeff Teh, a senior research analyst at Frost & Sullivan(www.frost.com), said in a recently issued report.
Do you agree on this? As customer, are you ready to accept this free service? For your company, are you confident to invest in this kind of advertising?
( prepared this blog based on http://www.bangkokpost.com/061007_Business/06Oct2007_biz40.php)
''The mobile audience in Asia is indeed larger and more immediately reachable than the online users, and with the increasing ubiquity of internet access over mobile handsets, the web browsing experience is available to a large new audience.''
Jeff Teh, a senior research analyst at Frost & Sullivan(www.frost.com), said in a recently issued report.
Do you agree on this? As customer, are you ready to accept this free service? For your company, are you confident to invest in this kind of advertising?
( prepared this blog based on http://www.bangkokpost.com/061007_Business/06Oct2007_biz40.php)
VistaPrint
VistaPrint. 
Visit the Website, VistaPrint.
Market Value and Competitive Forces.
The New York Times published an article about the success obtained by VistaPrint, a company mainly dedicated to print business cards by taking orders through its Website on Internet. This article emphasizes the dominance of VistaPrint in the market and briefly describes the quite ingenious production techniques, which allow customers to personalize a significant number of simultaneous combinations regarding color, paper, and size; something completely groundbreaking in the printing industry.
Also, it’s announced the partnership with OfficeMax to establish stations in these stores in the United States and Mexico, in order to obtain even more interaction with the customers and a better performance in the market. This deal between OfficeMax and VistaPrint will be tested this year; however, both companies expect very positive results.
It is important to highlight that the article illustrates the speed which other companies are reacting with the success of VistaPrint. The environment, specially the micro-environment, in which VistaPrint operates in, is about to change with the relatively easy entry of new businesses, hence increasing the number of competitors and causing that future customers might become more price-sensitive. In my opinion, a very important challenge for VistaPrint will start in the moment it faces these new competitive forces.
Also, it’s announced the partnership with OfficeMax to establish stations in these stores in the United States and Mexico, in order to obtain even more interaction with the customers and a better performance in the market. This deal between OfficeMax and VistaPrint will be tested this year; however, both companies expect very positive results.
It is important to highlight that the article illustrates the speed which other companies are reacting with the success of VistaPrint. The environment, specially the micro-environment, in which VistaPrint operates in, is about to change with the relatively easy entry of new businesses, hence increasing the number of competitors and causing that future customers might become more price-sensitive. In my opinion, a very important challenge for VistaPrint will start in the moment it faces these new competitive forces.
Visit the Website, VistaPrint.
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