Monday, December 3, 2012

iOS vs Android, who will be the winner?


A recent news said that iOS app revenues still four times higher than Android, but Play store grows much more faster: Google Play's revenue jumped by nearly 18% during the month of October, while the App Store saw a decrease of 0.7%. And in terms of free downloads, the gap is just 12% in favor of iOS. It can be predicted that Android is promising to catch up with iOS in revenue in the future.

Moreover, from the market share aspect, Android has already been the winner: 75% share in smartphone operating system market showed the strength of Android. While at the same time, iOS only make up 15% market share, only 1/5 of Android.Even in America, Android's market share also has surpassed that of iOS.

The rapid growth in both market share and revenue showed its great potential. All the facts indicate that in the war between iOS and Android, the latter is more promising.It's maybe also because Android is in a more open commercial cycle.

However, it still hard to conclude that Android will definintely be the winner, since Apple always contrentrates on innovation and improvement of technology. Although Android work hard to catch up with it, there is still a large distance. And we can never know whether there will emerge another big competitor in future.

Anyway, no matter who will be the winner, the consumers will surely get benefit from their technological competition, which will bring us better mobile experience.

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