iPhone game: Mini Getaway - Stockholm 2010

The first marketing campaign which came to my mind is from my neighbour country Sweden. I want to take this as an example because it describes well how you can engage one city, iPhone users, and your campaign with a very effective and unique way using new technologies as a trendsetter. The outcome in the media coverage is much more than the money spend to the campaign.

The campaign was all about launching the new Mini Coutryman, and engage the target segment to  the campaign in a new and an effective way. The method; using iPhone application and iPhone users was a great idea to find the correct trendy segment for Mini.

I would see this as a one good example for an eMarketing campaign.

Pictures tell more than thousand words:

http://www.youtube.com/watch?v=VCqYn2FZW0c