Courage or recklessness?

Briefly, CEO of fast developing bank in Kazakhstan during press-conference was annoyed by journalist for awkward questions. 

Eventually, he had thrown a bottle of water toward the journalist. However, he had got shoes in response. Actually it was a fake video, no harms done :)

This video was on the second place by viewing in the RuNet (Russian speaking part of the Internet). However, in two days was deleted due to public indignation. Half of population supported this courage, other were unpleasantly surprised. But no one were indifferent. Personally, I liked this :)

Anyway they achieved their goal.

Do you think such marketing is OK for so conservative business as a banking?

P.S. All characters are real.