Within just about seven months after the third generation Ipad so called “The
New Ipad” launched, Apple has suddenly released a fourth-generation model. Though
people already knew that the fourth-generation Ipad would only be an update
with a lightening port but actually it has the new A6X processor. This action
made so many people feel so cheated by Apple.
About 45% of 2,000 U.S. Ipad owner that surveyed online felt angry about
this “surprising” launch of new Ipad (Toluna QuickSurveys, 2012).
I am not sure about what Apple’s purpose in doing it and why it looks like cheating
its customers. It would be ok suprising customers but cheating would be end up
with the up set and disappointment of people. The worst case, it could decrease
its loyal customer number in the future. I believe Apple should explain the reasons
behind its action to calming down their customers’ anger.
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