Social Media use for Effective E-Marketing - Mr. Jeremy Epstein

Mr. Jeremy Epstein had been talking for almost one hour continuously, not a big deal but the interesting thing was that time passed smoothly just because of his outstanding way of presenting. I did not feel sleepy even, which i usually feel when ever i get bored during the lectures. (I am sorry for being UK)

I would like to share some points collected from his wonderful lecture which might be helpful for any one who wants to refer for future use.

Marketing in a billion channel universe

• Mobile Connected Devices (every where around you)
• A movement must be public - In crowed
• High Value of W.O.M - Primary Factor in E-Marketing (which we have been studying in our emarketing class many times)
• Create but "Keep raving fans" =>> Value of 1 Raving Fan = ~ 445 Regular Fans
• Relevant and Honest Participation
• Unexpected >> Surprising for the positional customers (make sure not to make it a shock :p Molson was an exception, don't follow that practice as suggested by Mr. Philip Sugai)
• Differentiate --- but make it easy to share
• There were many more, but i am sleepy now................

If you don't trust my points please refer to the following link:

http://www.ustream.tv/recorded/18813026

Thank you very much Mr. Jeremy Epstein (for a great lecture and for a green cap) - may be the oldest alumni - but very active and energetic with outstanding knowledge

Now i am suppose to present like you....how can i .....:(