Are YOU in control?

Can you control your own personal information? It is quit scary when you don't know who else know your information. One day, a strange might walk up to you and talk to you like you know each other for many years.

As a marketer, you should concern about this issue of privacy. Some customer might not be comfortable when you personalize the service for them. They might feel scare of how did you know their information. However, you also can't totally ignore personalization. This way, you have to weight the balance between personalization and privacy.