Top 10 market research mistakes

Market research is one of the vital components of marketing. It is one of the helpful tools to support for making decisions in the field of marketing and communications. Market research collect information about behavior, attitudes and motivation of a particular target group and can be defined as "the implementation of subjective and objective research methods, whose aim is to collect information and analyse it. However, it itself does not make decisions and it does not guarantee success due to mistakes which may happen in doing research process. I would like to introduce the article about 10 common mistakes when we do market research.