In a short summary: while business plan takes more on what the company is about and its values, marketing plan is more practical and serves as a:
- Rally point
- Chart to success
- Company operational instructions
- Captured thinking
- Top-level reflection
Thursday, October 15, 2009
Business plan VS Marketing plan
So a marketing plan is more complicated and comprehensive that I have imagined. If anyone was wondering about the differences between a marketing plan and a business plan, here is a high level comparison: http://www.entrepreneur.com/marketing/marketingbasics/marketingplan/article43018.html
In a short summary: while business plan takes more on what the company is about and its values, marketing plan is more practical and serves as a:
In a short summary: while business plan takes more on what the company is about and its values, marketing plan is more practical and serves as a:
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1 comment:
..Generally speaking, the Marketing plan is usually a section of the Business Plan
However, if some doubts still remain, you can look at this link:
http://sbinfocanada.about.com/cs/marketing/g/marketplan.htm
it provides useful definitions/clarifications and suggestions to write a Mktg plan
Good luck to everybody
Laura
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