As we already know that Apple is at best in almost everything they do.
Every time we think about high-technology equipment, I believe that Apple is the first, or at least the second, brand that comes to our mind.
iPhone, iPad, iPod, Mac Computer and other several well-known products and applications from Apple have been highly recognized in the world's market.
However, Apple is not just being good in making profits from their incredibly amazing products, they are also ranked as the No.1 company
who has the best Customer Loyalty.
Apple Ranked No. 1 in Tech Support, Customer Loyalty
If you access the link provided above, you would find an interesting article about Apple and their Customer Loyalty together with
other rankings that Apple has acquired the No.1 spot.
According to the article, I think Apple has successfully built their strong customer base. By executing their marketing plan derived from
value of customer, Apple will only keep having larger number of customers and earning higher profits.
3 comments:
Why did you double your
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hah? Rabbit 555+
This article is particularly interesting especially mentioning it is doing well with Smart Phone category despite the iPhone 4 antenna incident that resulted a large uproar against the company.
One thing that I observed throughout the years of being an Apple fan is that Steve Job's and his team were particularly amazing in several important area:
1. Knowing exactly the segment they want to tackle and they will know exactly what these customers want and need (example: Most of the high-end graphics users are Mac lovers).
2. Knowing how to package everyyhing together even though they are not the first one that throw it out to market. In particular, Apple is expert in packaging its non-product components like pre/post sale services to meet the needs of its target consumers.
3. Knowing how to promote their products, just like the "I'm a Mac" series (you can find it here on YouTube) TV commericals that targets all the "bad" things of Wintel PCs.
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