There are some articles of interest concerning marketing and business in the following link.I read the one written by the author,Louis Columbus.His opinion highlights the important points to build the three value propositions: "All the benefits","Points of difference" and "Resonating focus" by the way of substitute system and process.In addition,he mentions an good example of Resonating focus that shows selling one of cloud computing components,SaaS(Storage-as-a-service).
(http://www.ecommercetimes.com/story/49412.html)
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