iPhone and Unemployment

http://neworld-tuka.blogspot.com/2009/10/since-iphone-was-introduced-now-that.html

Is Outbound marketing over?

Nowadays, with the huge applications of Internet, people say a lot of things about Inbound Marketing and its effiencies. Some people think that Outbound Marketing is over. However,traditional ways still play an important roles. According to Robert Lesser in this article, there are five types of Buyers who will be affected effectively by Outbound Marketing tools. Especially, I want to emphasis about its role in many developing countries where the information technology infrastructure has not been developed, where Internet is something very strange or even luxirious. There is not any connection between the customers and you if you choose inbound marketing tools. In my opinion, outbound marketing still have important roles for some types of customers, for some market areas & types of products.

Web 2.0! So there must be Web1.0 and perhaps Web3.0

You might think that my subject looks stupid enough, but this is what came into my mind after I heard this discussion topic from Prof. Sugai...

And since we are now living in Web 2.0 era, the most common procedure that I would do to satisfy my curiousity is to type "Web 2.0" into keyword search box of wikipedia or google in order to find out more about it.

Either Wiki or Google direct this word notation to Mr. Tim O'Reilly who defines Web 2.0 to be "The Web as Platform" with the example of Wiki, facebook, twitter ...etc where the user is also the provider of the content itself.

However, the more surprising issue is their profit making part, despite the rapid growing user on P2P website, those Web 2.0 provider revenue is not also growing as expected. I stumble upon one interesting article from MoneyCNN.com that report an interest fact on the profit making side of Web 2.0, it is called "Web 2.0 is so over. Welcome to Web3.0", stating that though current Web 2.0 "P2P" websites might gain more popular than the traditional Web1.0 "B2C" websites, they are not making more profit at all...

Also it ends with another surprising keyword "Web 3.0", so with another research I bring you my brief finding from http://www.labnol.org/internet/web-3-concepts-explained/8908/ with table and online presentation that helps to understand and is fun to watch. Example are the table here on the right:



So I might say that reseaching in now Web2.0 age is not that boring and time-consuming anymore, but I might expect more ease for Web3.0 in the future.

Value proposition investigation

All those what customer gets for his money and time are

customer value proposition. ( wikipedia.org )
This is a simple understanding of this marketing term.
What is the relationship between customer proposition attributes
( benefits ) and customer satisfaction ( need )? .
If there is any positive and direct ( inverse as well ) relationship,

we can investigate following matter.

It is may be scientifically interesting if we collect data related
to customer satisfaction from all countries over the world and

put into a proper or systematic order by customer value

proposition attributes.
In this investigation, of course, we need numerous qualitative

and quantitative data and methods of collecting data for

particular needs, and products and services.
What result we can get from this investigation related to

development accept of all over the world ?.
Is there any relationship between economic or human development

of countries and customer value proposition attributes ?.

Digital usage difference

There is an interesting study which was conducted by 'Pew Internet & American Life Project ' in March 2009 and the report is here. It is needless to say that the mobile and internet access has already evolved the completely new digital lifestyle for subscribers and their stakeholders.

But there are still different consumer behaviors in terms of people's income range, gender, age, and education. Generally speaking, it is believed that majority of digital users of mobile handset and the internet is male; however, women are more interested than man in usage of social networking sites.

It can be seen that all these figures can narrow marketers' (our) corridor to deliver core messages directly to the target market by saving the time and money!

Global Mobile Subscribers-Internet users and TV Households in 2009

Mobile phone and Internet have been becoming the most use of means of communication in the world today which places eMarketing as an important part in any marketing plan of organizations. According to International Telecommunications Union (ITU), by the end of 2009, global mobile phone subscribers will be reached 4.6 billion (2/3 of the world's population) and mobile broadband subscribers are set to reach 600 million by the end of this year which is higher than fixed broadcast subscribers. The numbers of Internet users are also increasing much with the latest numbers of 1,668,870,408 (based on Internet World Stats) compared with only 360,985,492 (31 Dec, 2000)-21.6%. Otherwise, the traditional mean of communication-Television has a fewer number which is around 1 billion in 2009 and 1.262 billion in 2013 (forecasted by Informa Telecoms and Media). For more information, please find the links of websites and research above.

A Breakthrough in Internet Encryption

This article was just released on Business Week, and discusses an amazingly exciting advancement in internet-based encryption. Although many years away from commercial use, this could be the invention to truly bring all vital information and data into the cloud. Very exciting!