Qualcomm Brews Up an Intriguing Software System

"Carriers do not want to sell standard services -- they are afraid they will be commoditized; instead they want to differentiate their services and charge customers a bit more for the ones that they offer," said Bob Egan, service director, emerging technologies at market research firm The Tower Group.

http://www.technewsworld.com/story/51179.html?wlc=1257761766

Analyst Angle: The wireless ecosystem needs to prepare for a deep chill

When it comes to the wireless sector, I would just like to say what everybody else in the wireless ecosystem knows — the carrier is king! Now, I am not just saying this because most of our customers are carriers, but because carriers are truly at the center of the telecom ecosystem and everybody who is anybody wants to talk to carriers or connect with carriers or get visibility with carriers so that they can deploy their technology, solution or service in a particular market.

http://www.rcrwireless.com/article/20090209/WIRELESS/902059981/analyst-angle-the-wireless-ecosystem-needs-to-prepare-for-a-deep

Customer Acquisition and Retention Top Priorities

Social media big winner in marketing mix

Marketers’ top priorities for 2010 will be customer acquisition and retention, followed by thought leadership, according to a survey by virtual events provider Unisfair.

http://www.emarketer.com/Article.aspx?R=1007284

Listening to customer

Advertisers said that they understand their consumer. The need of the customer, what they want, when it times, and so on. They track their consumer behavior from the internet, the member card, the credit card etc. They had plenty of data of the consumer and they think that they understand their consumer very well. Actually, they are not. The important thing of consumer point of view is left behind - listening to customer. Of course some advertiser said that they are listening to what consumer said. They provide more service and more supplement things of the products and service, and sometimes they offer bonuses for free. Do they listened their consumer? Watch this show.

Consumers as the markets need conversations, this conversations will build the relationhips between advertiser and consumer and will drive innovation.