The RFID technology revolution, please click......
Friday, December 10, 2010
The Power and Shortcomings of Facebook Marketing
As my team were playing with the idea of a facebook ad campaign for Obata Shuzo, we were all surpised to find out the tremendous capability facebook offers in terms of reaching the target segment. On the other hand, we also noticed some serious deficiencies with the marketing on facebook approach.
Advertising on facebook is powerful because it allows the advertiser to target exactly the people you want. In the graph below, it shows the advertising page where you can choose the targeting based on location, demographics and even interest (Yes, the ones you fill in the Interest section)
In the next section, you can choose from even more specific demographics information such as relationship status, language, education and workplace.
And finally, in the pricing section, the advertiser can choose the campaign length and budget, and either pay per inpression or pay per click option for the ad they want to run.
Hearing "privacy is dead" and seeing how it actually is in practice gives people quite different feelings.
However, this seemingly "dream come true" facebook tool for marketers is not with our shortcomings.
In order to test its effectiveness, we created a campaign targeted to a narrowly defined demographics. And then we made a fake profile of a person that fits exactly that profile. But when we log into that account and check the advertising section, we could not find our own campaign, because the ad section is bombarded with irrelevant ads that are apparently of no interest for our fictional character, making the really relevant ads (such as ours), unable to be seen.
So I guess the model only works when all advertisers understand their target segment well, and all set clearly defined targeting parameters when running their campaigns, which is a quite unlikely scenario.
Advertising on facebook is powerful because it allows the advertiser to target exactly the people you want. In the graph below, it shows the advertising page where you can choose the targeting based on location, demographics and even interest (Yes, the ones you fill in the Interest section)
In the next section, you can choose from even more specific demographics information such as relationship status, language, education and workplace.
And finally, in the pricing section, the advertiser can choose the campaign length and budget, and either pay per inpression or pay per click option for the ad they want to run.
Hearing "privacy is dead" and seeing how it actually is in practice gives people quite different feelings.
However, this seemingly "dream come true" facebook tool for marketers is not with our shortcomings.
In order to test its effectiveness, we created a campaign targeted to a narrowly defined demographics. And then we made a fake profile of a person that fits exactly that profile. But when we log into that account and check the advertising section, we could not find our own campaign, because the ad section is bombarded with irrelevant ads that are apparently of no interest for our fictional character, making the really relevant ads (such as ours), unable to be seen.
So I guess the model only works when all advertisers understand their target segment well, and all set clearly defined targeting parameters when running their campaigns, which is a quite unlikely scenario.
Thursday, December 9, 2010
Event marketing
I found an interesting article about event-marketing through google vs. facebook.
If you’re using Facebook to market your event there are a few important things to understand. First off - like any marketing or advertising medium, Facebook has both positives and negatives. Disclaimer: I’m NOT on the crazy train that thinks Facebook can instantly fix every event marketing challenge. But, I do firmly believe Facebook is here to stay. Thus, event organizers should understand how to use it to their advantage.
Facebook versus Google
These days there seems to be a ton of press attention on the Google versus Facebook War for World Internet Domination. What you need to understand is how the two services differ from one another . . .
The Google Search
Google is like a consumer research tool. People using Google tend to be looking for specific information and their efforts focused on a set of keywords. It’s pretty simple, you enter a search phrase, "outdoor events Rochester" and Google generates results. After the results are presented, you click on the most interesting relevant link. Obviously if you're an event organizer, you want you listings to be ranked high and appealing to click on. How people find information on Facebook is different methodology.
The Facebook Game
Facebook is much more of a leisure environment . . . people check wall and status updates, look at pictures from friends, message, etc. Let's be honest, most people don't sign on to Facebook to be productive. Facebook foundationis built upon massive amounts of user content (pictures, videos, posts). That's what makes it so attractive. Who wouldn't want to see what their friends are up to?
But there is a downside to Facebook’s super media rich environment. Humans can only process so much information at one time. Even with a dedicated event page on Facebook, you're still competiting against all the other social noise. On Facebook, it is very easy to be avalanched with too much information. That distraction ultimately dilutes your event marketing efforts.
My strong suggestion is to leverage your Facebook presence to push people to your event web site. Why get people to click off Facebook? Because when people get to your event web site, you’re in control of their attention.
Social Media Conversations
Facebook offers a great way to carry on a conversation with your target market. It’s embodies the essence of social media. Use commeting to promote interactive event marketing . . . You post on your event and then people can comment. Facebook’s post and comment feature is also great way to conduct market research. If you’re thinking of trying something new or different with your event, you can post it and let people give feedback. Use the conversation feature to your advantage.
Leverage Facebook and Your Event Web Site
Here’s a suggestion to bridge your Facebook presence with your event web site. When you post about your event on your wall, make sure to include a link back to your event web site. You can write something like, “We just announced the performer line for this year’s show, Check it out – LINK TO PAGE.” Do you need to include a link with every post? No. Your overall focus should be on posting quality content.
Remember, you need to grab people’s attention and give them a good reason to click!What’s even better is if you create a post with a link and get people to “Like” it and leave positive comments. That gives people even more reason to click through. At that point you're in much better control of the user's attention.
The Ability to Track
Another advantage of using Facebook wall post links to your site is the ability to measure the effectiveness of your marketing efforts. A quick look at your web stats will tell you how much traffic you’re getting from Facebook. If you have goals setup you can also track back how many signups or ticket purchases Facebook is creating.
There are several other ways to promote you event on Facebook, but the principles are nearly universal. Your marketing efforts on Facebook (or any social media) should be based on building a relationship with your target market . . . Find out what they want and give it to them. Regardless of technology, the principles and fundamentals never change.
How to Leverage Facebook and Your Event Marketing
If you’re using Facebook to market your event there are a few important things to understand. First off - like any marketing or advertising medium, Facebook has both positives and negatives. Disclaimer: I’m NOT on the crazy train that thinks Facebook can instantly fix every event marketing challenge. But, I do firmly believe Facebook is here to stay. Thus, event organizers should understand how to use it to their advantage.Facebook versus Google
These days there seems to be a ton of press attention on the Google versus Facebook War for World Internet Domination. What you need to understand is how the two services differ from one another . . .
The Google Search
Google is like a consumer research tool. People using Google tend to be looking for specific information and their efforts focused on a set of keywords. It’s pretty simple, you enter a search phrase, "outdoor events Rochester" and Google generates results. After the results are presented, you click on the most interesting relevant link. Obviously if you're an event organizer, you want you listings to be ranked high and appealing to click on. How people find information on Facebook is different methodology.
The Facebook Game
Facebook is much more of a leisure environment . . . people check wall and status updates, look at pictures from friends, message, etc. Let's be honest, most people don't sign on to Facebook to be productive. Facebook foundationis built upon massive amounts of user content (pictures, videos, posts). That's what makes it so attractive. Who wouldn't want to see what their friends are up to?
But there is a downside to Facebook’s super media rich environment. Humans can only process so much information at one time. Even with a dedicated event page on Facebook, you're still competiting against all the other social noise. On Facebook, it is very easy to be avalanched with too much information. That distraction ultimately dilutes your event marketing efforts.
My strong suggestion is to leverage your Facebook presence to push people to your event web site. Why get people to click off Facebook? Because when people get to your event web site, you’re in control of their attention.
Social Media Conversations
Facebook offers a great way to carry on a conversation with your target market. It’s embodies the essence of social media. Use commeting to promote interactive event marketing . . . You post on your event and then people can comment. Facebook’s post and comment feature is also great way to conduct market research. If you’re thinking of trying something new or different with your event, you can post it and let people give feedback. Use the conversation feature to your advantage.
Leverage Facebook and Your Event Web Site
Here’s a suggestion to bridge your Facebook presence with your event web site. When you post about your event on your wall, make sure to include a link back to your event web site. You can write something like, “We just announced the performer line for this year’s show, Check it out – LINK TO PAGE.” Do you need to include a link with every post? No. Your overall focus should be on posting quality content.
Remember, you need to grab people’s attention and give them a good reason to click!What’s even better is if you create a post with a link and get people to “Like” it and leave positive comments. That gives people even more reason to click through. At that point you're in much better control of the user's attention.
The Ability to Track
Another advantage of using Facebook wall post links to your site is the ability to measure the effectiveness of your marketing efforts. A quick look at your web stats will tell you how much traffic you’re getting from Facebook. If you have goals setup you can also track back how many signups or ticket purchases Facebook is creating.
There are several other ways to promote you event on Facebook, but the principles are nearly universal. Your marketing efforts on Facebook (or any social media) should be based on building a relationship with your target market . . . Find out what they want and give it to them. Regardless of technology, the principles and fundamentals never change.
Tuesday, December 7, 2010
Buy Gold at vending machine
When you think of vending machine, what items do you expect to buy there? soda, snacks, maybe ice cream?
Have you thought about buying gold in a vending machine? Here's one in Abu Dhabi.i
Due to the surge in gold prices and growing demands, buying and selling gold becomes active again. People wants convenience when they shop for gold, so they go for a vending machine!
The name is called "Gold to go".
They expanded their business to the U.S in November this year.
Monday, December 6, 2010
Leverage dedicated FAN's passionate power
This Fanpage of Coca-Cola is one of the most successful SMM examples of exploiting social networking site. This was originally created by Coca-Cola enthusiasts and now cooperated with the company peacefully and effectively. This site implies a lot about the future of marketing.
http://www.facebook.com/album.php?profile=1&id=108948288024#!/cocacola
As an eMarketer who studied under Prof. Sugai, I hereby pledge to create an innovative, powerful and reliable solution like this benchmark for the leading marketing tool in the future!
http://www.facebook.com/album.php?profile=1&id=108948288024#!/cocacola
As an eMarketer who studied under Prof. Sugai, I hereby pledge to create an innovative, powerful and reliable solution like this benchmark for the leading marketing tool in the future!
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