The viral marketing that went wrong

The casualwear chain 'Gap' decided to change its decades old logo with a new chic-style logo. The new logo irritated fans, spurring them to complain about it online. "Gap" became a trending topic on Twitter, as design- and branding-savvy Twitterers (as well as those who just like to voice an opinion on everything) proclaimed their distaste for the new logo. In a knee jerk reaction they decided to crowd source the logo through social networking websites. This turned the irritated fans into an online mob, with custom avatars mocking the logo popping up and even a fake Gap Logo Twitter feed, @gaplogo, with a few thousand followers. A set of individuals referring to themselves as "The Randian Preservation Society" went so far as to launch a site called Crap Logo Yourself, in which you could put any text into the style of the new Gap logo, playfully asking, "Why hire an expensive firm to rebrand?"
Gap North America president Marka Hansen said in a statement, "There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way," Hansen said, adding that the project was not the right one to offer up to "crowd sourcing."
A week later the gap logo was changed back to the original one.
Guess the retailers didn't estimate the 'gap' between their logo and their customers correctly.

Why So Serious?

In May 2007, 42 Entertainers began a viral marketing campaign utilizing the Dark Knight film's "Why So Serious?" tagline.

A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles

Honda's Viral Marketing

This is one of the best and famous advertisement in the world and it's the good example viral marketing of Honda to demonstrate their slogan " the power of dreams"

Office 2010 : The Movie

Talking about viral marketing, it is very interesting how people use word-of-mouth or 'Share' information or ads through video sharing website like YouTube. I have just found one example of pretty large, which are over 4 million views!

Whatever will be will be!

This is my favourite Viral Marketing campaign of Thai Life Insurance. They make audience realize that people' life are different, but we can make the best. "Thai Life Insurance saw the value of everylife"

Never say no to Panda...Top 5 Funny Panda Cheese Commercial

http://www.youtube.com/watch?v=v6iHCFiSqIw

Viral Marketing in Ukraine

The interesting thing about Viral Marketing is that most companies can't do it properly. If buzz looks fake people won't follow it... Proper Viral Marketing is that one when people don't realize that they participate in marketing campaign. 

My favorite buzz is when Russian cellular company MTS bought Ukrainian company UMC and made rebranding. The new brand was egg on red background. Buzz was that huge that not only in the Internet people was talking about "egg attack" but also outside, websites started to sell t-shirts and tank tops with egg symbols and fun comments.