2 way interaction by IBM

On continuation on the matter of 2 way interaction through Web experience, a good example of such experience can be seen on IBM website.

through the following link:

http://www-01.ibm.com/software/solutions/soa/smart_soa_sage_be.html
A smart and interesting development.

E-Marketing future trend?

Akira Shimizu, professor at Keio University argues that “Sales promotion certainly increases sales, but people who respond to sales campaigns generally focus on prices in product selections and show no loyalty to the products they buy”. This would challenge companies how to appropriately focus on awareness, repeat purchases, and trial scheme.

In my opinion, from companies’ point of view, e-Marketing future trend might focus more on concrete brands or sub-brands rather than tons of information. Because it can be said that customers are being bombarded by plenty of information but there is no time, no capability to digest them within short period of time to make instance purchase decision. The number of such people is increasing due to companies’ constant sales promotion.

Perhaps, this has led companies to offer personalized service and loyalty scheme for their customers. Even though, customers again have to have dozens of bonus cards and complicated loyalty programs. The one guys initiated this idea called “One Electronic Card” concept. I would sum up that ALL FOR ONE (current e-marketing) versus ONE FOR ALLl (future e-marketing)!     

Future of e-business

IBM RFID commercial- Shopping in the Future as a Chipped Human

Did You Know? - Why Internet Marketing is the wave of the future

Personal Information Leakage

This is survey and analysis of personal information leakage incidents/ accidents by by the JNSASecurity Incident Investigation Working Group.
http://www.jnsa.org/result/2007/pol/incident/2007incidentsurvey_e_v1.0.pdf

Most of causes of leak are likely attributed by human errors: operation errors and misplacement.(Look P.8)
In order to prevent leakage incidents, the companies have to make progress in their initiatives with respect to compliance.

Develop An e-Marketing Plan

Develop an e-marketing plan E-marketing means using digital technologies to help sell your goods or services. These technologies are a valuable complement to traditional marketing methods whatever the size of your company or your business model.

http://www.thefreelibrary.com/Develop+An+e-Marketing+Plan-a01073995546

A Modern Approach to Customer Support

The Internet has changed companies in approaching their customers. To get success, companies have to empower their customers and let them to manage their experiences. Because service and support keep getting harder, companies have to use a modern approach to customer support. This article talked about a modern approach to customer support -  leveraging the concepts of Web 2.0 for self-service and in the contact center.