Copyrights in China

I would say, in Japan, they have a really good environment for protecting copyrights, recently I read newspaper there is new law coming out for forbidding piracy, but in China, it is completely free, every big names you could find in other countries, you could find in China.Like facebook, twiter, we have renren and microblog, nearly everything, there is another version. Well, good for the cosumers bad for the producer, is a dilemma for the government, prohibitting it, how about the huge demand, ignoring it, too much pressure from the West, still, hurts the producer finally  harm the creativity of the whole race. It is always being a controversy.

The Surface Movement

Microsoft has released an entertaining commercial  to get people's attention "The Surface Movement", for the upcoming surface Windows 8 tablet. Videos run about 60 seconds and focusing on the folding kick stand, detachable keyboard/cover along with the sneak peek of Windows 8 OS.

The commercial is different from the previous commercial they had launched, they combines a catchy song, a dancers and some aerobatic stunts with the Surface.

Will Windows 8 tablet get people's attention ?

                                                                                                                               

The best response to negativity in social media - must watch!!!!

In an attempt to increase brand awareness many companies build social media presence. Social networks enable consumers to share posts made by the product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. So social networking sites actually act as word of mouth.

But there is the other side of the coin - some users post negative comments about products. How should companies react to negative posts?

Richard Neil posted on the Bodyform's (the feminine hygene company) FB page the following (https://www.facebook.com/Bodyform/posts/10151186887359324) :

"Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger".

Bodyform's response to this snarky post is amazing:



So, if you want to acquire new customers by increasing brand awareness through social media, be prepared to come up with creative response like this. As old saying goes: "If you fail to prepare, you prepare to fail".

Overclockzone : Thailand

Overclockzone is a very famous IT website platform for many kinds of IT product whether they are Computer Hardware, Computer Software, Mobile Phone, Gaming, and Camera. They also have other things like Sport and other non-related IT product too, but their main content is IT. On the website they provided a web board or another name would be a forum. I love to come here and check on IT updated data on what have the IT industry is doing, what kind of new products is the world offering. Not only that Overclockzone provide just only information on IT industry but they also provide a community for people who love IT to interact with each other on their special interested things. They also provided a trading B2C and C2C on their website for people who would like to start a small business and for people who would like to trade their goods or pass forward their goods to the others you love it as well.

I also used their service a lot for my own selling where I created a member with their website and be able to sell goods online for free. On the forum there are many categories for people to share among their common interested. For example, if someone have trouble with their MAC OS or WIN 7 their will just come here and post their problems then later on their will be people who come into that forum and answers all the problems they have which seem to be very helpful. People are building their communities from just question and answer. Then afterward they might form up something else with or without the website to share their experiences. This help people create unity among the community too.

I believe that every Thai IT lover would know about this website. 

http://www.overclockzone.com/forums/forumdisplay.php?f=15

Mikrotik Forum

Have you ever heard about Mikrotik?

It is a Router Operating System for managing computer network. It is famous because of the low cost, Linux-based software and have many features in networking.

All of the members usually are junior professionals at some companies or students who want to know how to operate and implement mikrotik at their places. You can ask anything about mikrotik, but you have to register first. Information here is organized by level of difficulties. People are sharing their experience and knowledge about mikrotik and it is very popular in Indonesia.

http://www.forummikrotik.com/forum.php

Week 4: Hardwarezone Singapore

http://forums.hardwarezone.com.sg/

Almost every tech geek in Singapore would know this website, a community to find out the latest tech promotions in town!

According to Wikipedia, HardwareZone was started as an online magazine in August 1998 and was purchased by Singapore Press Holdings for S$7.1 million in 2006.

As many of you would know, I possess a Galaxy Tab 7.7 and I have been using this forum frequently to find out the latest information on my Galaxy Tab. (e.g. Android Ice Cream Sandwich update). What I love about this forum is that, people are actively contributing their ideas and thoughts, sharing their expertise to assist many people like me. If I'm not mistaken, most of the moderators are full-time staffs monitoring this forums.

My previous company (AllDealsAsia), had tried to make advertising post on the forums, but it was removed within 1 hour. Apparently, such postings are chargeable and we would need to pay a monthly fee for that. >_<

Hiko-nyan, a famous cat character of Hikone Castle in Japan

Hikone Castle is one of the oldest castles in Japan, and the castle is well known for its character, Hiko-nyan.

Hiko-nyan, a cat samurai character (full-bodied suits), was produced for the event in Hikone Castle in 2006.

Hiko-nyan was unpopular among tourists at first because of its strange behavior, but Hikone city hall has been sending information about Hiko-nyan with patient good humor. 

Some people have taken interested in Hiko-nyan and have sent message to their friends in blogs, twitter, facebook and youtube.

Now, people come to Hikone city to watch Hiko-nyan that sometimes appears at promotional event in Hikone castle, and Hiko-nyan goods are sold in many souvenir shops. (Hiko-nyan Goods sell well ! )

I think that Hiko-nyan is one of the best marketing campaign cases in Japan.