This commercial present mobile and human connect very closely
between "you" and mobile phone
only arm reach and everything happen in these range
The concept is similar to last lecture
Sunday, November 15, 2009
Useful Advertising Makes A Splash
Corporate social responsibility is becoming really important for companies to improve their reputation and some companies already started to make advertising in this way. Consumers are also expecting companies to be generous through different ways.
For example Aircel, an Indian mobile operator took advantage of nature's adversity during monsoon rains in Mumbai generousity to its customers by putting up a real inflated boat on a billboard, tied it with ropes and printed 'In case of emergency, cut rope'.
I think this is a great example which proves that companies need to move beyond putting up their advertisements in virtually every single eye-space available and rather do something really innovative, keeping in view the local context, or even the natural phenomenon i.e. monsoon, floods, in this case. Similarly acts of distributing blankets during winter to poor people, arranging free eye clinics etc. are all tried and well received from time to time to show the caring side of the brand. But how many times does it actually makes the connection with the consumer and how long does the customer value that connection? As the idiom goes 'A friend in need is a friend indeed', consumers would rely on those brands only who stood next to them during bad times, hour of need and emergency.
For example Aircel, an Indian mobile operator took advantage of nature's adversity during monsoon rains in Mumbai generousity to its customers by putting up a real inflated boat on a billboard, tied it with ropes and printed 'In case of emergency, cut rope'.
I think this is a great example which proves that companies need to move beyond putting up their advertisements in virtually every single eye-space available and rather do something really innovative, keeping in view the local context, or even the natural phenomenon i.e. monsoon, floods, in this case. Similarly acts of distributing blankets during winter to poor people, arranging free eye clinics etc. are all tried and well received from time to time to show the caring side of the brand. But how many times does it actually makes the connection with the consumer and how long does the customer value that connection? As the idiom goes 'A friend in need is a friend indeed', consumers would rely on those brands only who stood next to them during bad times, hour of need and emergency.
Saturday, November 14, 2009
Choosing the right interactive marketing benchmark for different industry
It is a fact that interactive marketing has become more and more popular. The interactive marketing will grow at a 16% compound annual growth rate in US since 2009 to 2014, and reched to $55 billion by 2014, based on the study made by Forrester in the article "US Interactive Marketing Forecast By Industry, 2009 To 2014". But not all industries will match this same pace. Brand Advertisers in industries like consumer goods show the greatest potential with 23% growth rate, while lead generation industry only 9%.
Because each industry contains immature and advanced interactive marketers, it's better to compare your company's spending in interactive marketing to companies with similar business models at your level of interactive maturity — even if they are not within your industry. Thus both companies could learn each others’ best practices for valuing leads, managing online costs, and cultivating profitable online media partnerships, without competing.
Because each industry contains immature and advanced interactive marketers, it's better to compare your company's spending in interactive marketing to companies with similar business models at your level of interactive maturity — even if they are not within your industry. Thus both companies could learn each others’ best practices for valuing leads, managing online costs, and cultivating profitable online media partnerships, without competing.
Thursday, November 12, 2009
Cmode-connection between iMode and vending machine
After the lesson on Monday, I am very interested in Cmode developed by Coca-Cola, NTT DoCoMo and Itochu.
There are 3 services available for Cmode which are Information service (Obtain maps, coupons and Coca-cola campaign and events via checking the Cmo's built-in LCD display), Content service for mobile phone (download wallpaper or ring tones) and point services to exchange for drink and other Cmode's services. More information of Cmode, please refer to here
Social media can boost customer loyalty
Whether you take advantage of communities such as Facebook, tools like Twitter or the power of apps, savvy marketers know social media can help CRM efforts. Four industry experts share their best tips.
http://www.dmnews.com/Social-media-can-boost-customer-loyalty/article/126250/
http://www.dmnews.com/Social-media-can-boost-customer-loyalty/article/126250/
Wednesday, November 11, 2009
Android is coming Japan but…
Reuters posted that Softbank, Japan's No.3 wireless carrier, will launch Google phone, which has android operating system in the spring 2010. It seems that Japan enjoys using foreign products; however, others argue that some of Japanese products will never been seen in the West. Is it because of Japanese value?
Yet another mobile OS.....
Samsung announced it's own Linux based OS bada yesterday. I didn't follow too deeply into it because frankly I'm failing to see what value it adds to consumers other than "a new alternative". Given the open source and flexible nature of Linux, adding dressings on top and brand it something is really not a high value added activity. Android's got it right and Samsung should just drop the project and/or merge it into the OHA.
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