What will you imagine if first you hear : "A Day Made of Glass"?

What will you imagine if first you hear : "A Day Made of Glass? A quick response from me, I imagine the whole part of a house where I will live in made of glass. Well.... it sounds not engage with technology, but I think, at least my answer nearly the reality that is offered by Corning Incorporated , the US world leader in specialty glass and ceramics.

"A Day Made a Gass" is a viral marketing campaign from Corning to realize a vision of futuristic technologies by utilizing a glass as a media interactive surfaces. As a company that makes the bulletproof "Gorilla Glass" in iPhones and iPads, Corning has been fascinating people in the world by its vision (number one on the French video chart, 340,000 facebookshares, 14 thousand + Tweets and over 1000 blog posts ). Corning not sell its product only for nowadays people needs , but also sell for a future that most people dream of.



So, don't be afraid to be obsolete in emarketing for tomorrow ( as my friend mentioned in blog : "Even just cope, not surpass..." :) ), because there will always be innovator2 in the companies that be ready to face fierce competion by creating combination of the products and sophisticated technologies in their marketing strategies with considering to the consumer trends in long term.

Sources :
http://www.corning.com/news_center/features/A_Day_Made_of_Glass.aspx
http://whatworkswhere.com/index.php/2011/global/viral-video-marketing-campaign-corning-a-day-made-of-glass/