Sunday, December 18, 2011
My last post in this year
It's amazing subject. Personally, I love study Art, but my previous experience I was graduated in Science -related area and I found studying Science is not bad for me.
Now, I know why I like Marketing, because marketing is the combination between Arts and Science. You need creative idea and analysis. I enjoyed study in this class very much. Can't wait to study in Brand management next term :)
The final project is the most difficult part but full of experience. Luckily, my group have two Japanese guy, so they can find out the information in Japan market and analysis the data while the others work on report and presentation slide. I think we all learn a lot from this course, thank you professor!!
See you all again next semester.
Tuesday, December 13, 2011
Let's remember VALUE
eMarketing Class
we concluded eMarketing Class today but as they say, the journey has just begun. see you around campus. otsukaresamadeshita.
Alvin
Future of the Digital River
After today's presentation for Digital River, i hope that the Digital River finds a stable position in the Japanese market very soon. I hope the Digital River also re-enforce its marketForce to obtain its target in a much better way.
Best Regards,
Amina
I learned many!!!
Monday, December 12, 2011
Good luck
Digital River and Final Class
One more opponent
Sunday, December 11, 2011
10 Future Technologies That Already Exist
Just found this interesting video, 10 Future Technologies That Already Exist
1. force field : for military training
2. exoskeletons : increase human ability to carry on heavy things, runs, jumps, effectively
3. Hover car
4. cloaking device
5. Hologram TV
6. Retinal implant
7. wireless power : sent the electricity to device without cable power cable
8. thought controlled robotic
9. Big dog,
10. Printing human organ, a ten times better printing than x-ray
Can you imagine what will happen in 10 years after this?
Stuck in the middle
Perhaps, too, I testified too much one asked, is e-marketing offered next term? Darn. "Iwww, 2nd years shouldnt ask this," I laughed. I'm happy that one class brings me to the world's phenomena that somehow advance me from the rest. I look at my listeners and I see a bunch of ignorant like I used to be. Hahaha.
Then, the future. This is tricky. There is a present which is yet a long future for the rest of the world. My country. I look back home and see that so much of what I know now is so much for it yet. Siri, for one, is yet on her way to our capital. The flat surface technology will have a long way to go. The roads there are bumpy and dense. We have to cope, yes, but we cannot hurry.
There is a great divide that technology caused in the Philippines. Of course, some have ample and others are empty. Merely a handful own a smartphone. A large population do not even have a backward PC at home. And here I am learning that the far greater privileged can soon smell just about anything through their gadgets. It warps me.
My life in the capital city helps me cope easily. I understand what is happening. I like advancing. Yet, if I need to be a marketer CEO even in Manila, most of the tools and techniques from e-marketing are not present, they are future. And when I finally have them there, in countries like Japan, they shall be past. In developed economies, what I learn in the class is history. Technology eccentrics won't stop.
Meantime, I'm stuck in the middle... 'til i dunno how long.
Saturday, December 10, 2011
Kagawa prefecture = Udon prefecture
For example, Kagawa prefecture; it is one of the Japanese prefectures which is located in Sikoku area.
The prefecture announced that "Kagawa prefecture" changed name from Kagawa prefecture to "Udon prefecture".
Kagawa prefecture is famous for Udon.
Of course, it is a joke.
But, about New year card for 2012, if you mail it to people who live in Kagawa prefecture, you can use "Udon prefecture" insted of "Kagawa prefecture" in their adress.
Kagawa prefecture and the Ministry of Posts collaborated on this funny project.
I like it.
Finally, please enjoy "Lady Kaga" not Lady Gaga.
It's just CM for Kaga hotspring in Ishikawa prefecture.
http://youtu.be/bdwzd8oEO5M
Thursday, December 8, 2011
Productivity Future Vision (2011)
Wednesday, December 7, 2011
the Future Contained in a Really Small Package
Tuesday, December 6, 2011
Paypal and PR
Basically, a fairly popular website (regretsy.com) decided to start up a toy drive for Christmas season. A Toy Drive is a charity in which people buy toys to later be donated to kids in need. It's understood that most of these kids would probably not be getting any presents for Christmas otherwise.
Everything was going great, until... Paypal decided to shut it down. Their argument was that the "donate" button that the site owner used could only be used by non-profits or a worthy cause, not for charity. Not sure if I understand the difference between a "worthy cause" and "toys for needy kids," but I'm not in charge of Paypal.
This resulted in April Winchell (the person running the charity) having to incur paypal feeds, needing to refund a lot of people, and unable to give monetary donations to the families in need. Paypal also decided to freeze the associated account, meaning April Winchell not only couldn't access the charity money, she also couldn't access her own, personal funds.
Now, whether she actually transgressed against Paypal Terms of Service or not is irrelevant, I believe; she runs a popular website and this story will have been reblogged and retweeted by now. She's an influental member of the community, and her word of mouth will have just brought down Paypal's reputation even more.
In her words:
So to recap:
$ They allowed me to use a donate button, and got a portion of the donations
$ Then made me return the donations, and kept a portion of the fees on the donations
$ They allowed me to use a Buy Now button to sell gifts individually, and got a portion of those sales
$ Then made me return the sales, and kept a portion of the fees on the sales
$ They processed the toy purchases, and made fees on that
They have made a fortune for not doing anything but making me manually return thousands of $2 sales and contributions.
According to some of the comments, Paypal was trying to freeze discussion on this matter on their facebook page. It doesn't seem to be working. And I've seen it mentioned three times already in my twitter and blog feeds, so... I don't think they'll succeed in shutting down discussion. It seems to me like Paypal needs a better PR manager.
Monday, December 5, 2011
Identity in the Future
Here is one site that has been very popular in managing passwords, etc. called LASTPASS .
And here is a link to the Minority Report "Eye Scan" of the future.
Who will manage our identity in the future? Let's Discuss!
Facial recognition technology
Recently, there are facial recognition technologies around life. For example, digital cameras; when we take a picture with digital camera, digital camera detects our faces by using facial recognition technology. The technology adjusts auto focus to our faces. It prevents for out of focus.
Now, the technology is introduced to marketing field. For example, digital signage; it means electric advertisement. Some digital signage systems have facial recognition technology. When people watch the digital signage, the face recognition technology catches the faces and then analyses gender, age, and so on. And then, the signage starts advertisement which is suitable for the watching people.
Another example, some shopping malls set cameras with facial recognition technology at entrance. By using cameras, they can know how many customers come to the shop or how many times specific customers come to shop in a month. Moreover, some shops set cameras each around corners. By using the cameras, the shops can recognize customers’ consumption behaviors. The shops use the data in their marketing strategy.
In future, facial recognition technology will be exploited various marketing field more and more.
Keep Walking!
Sunday, December 4, 2011
What will you imagine if first you hear : "A Day Made of Glass"?
"A Day Made a Gass" is a viral marketing campaign from Corning to realize a vision of futuristic technologies by utilizing a glass as a media interactive surfaces. As a company that makes the bulletproof "Gorilla Glass" in iPhones and iPads, Corning has been fascinating people in the world by its vision (number one on the French video chart, 340,000 facebookshares, 14 thousand + Tweets and over 1000 blog posts ). Corning not sell its product only for nowadays people needs , but also sell for a future that most people dream of.
So, don't be afraid to be obsolete in emarketing for tomorrow ( as my friend mentioned in blog : "Even just cope, not surpass..." :) ), because there will always be innovator2 in the companies that be ready to face fierce competion by creating combination of the products and sophisticated technologies in their marketing strategies with considering to the consumer trends in long term.
Sources :
http://www.corning.com/news_center/features/A_Day_Made_of_Glass.aspx
http://whatworkswhere.com/index.php/2011/global/viral-video-marketing-campaign-corning-a-day-made-of-glass/
Even just cope, not surpass...
Coming eMarketing trend: NFC (near field communications)
- NFC chips do not yet have a global standard. In the case of Japan, the most popular NFC service (Mobile Suica) is only available in Japan, and uses Sony's proprietary FELICA chip. The chip is expensive and has not seen diffusion outside Japan. However, there is already an ISO standard for NFC, and many handset manufacturers including Samsung are installing globally standardized NFC chips. With the diffusion of smartphones manufactured by global companies, it is likely that global standard NFC chips will become standard also in Japan.
- NFC chip in itself is not sufficient for transactions - application software is needed. Until now, mobile carriers have had their own proprietary, regional software which is not globally compatible. One notable candidate for global NFC application software is Google Wallet.
- Security concerns. It will probably take some time to convince people to use electronic payments in a new way: offline transactions. Technology standards have to include robust security. In the ideal case, NFC will reduce crime as e-money becomes much more difficult to steal than cash and credit card information.
One "Future trend" in eMarketing - Mobile connected devices
The Future of Marketing - Gaming Style
But did you know: it's not limited to just TV anymore. A lot of games have already incorporated a type of product placement. The PC game Deus Ex: Human Revolution features game ads during loading screens, as well as some less obvious ads in the in-game newspapers.
Of course, it doesn't stop there. Racing games are ripe for product placement; Sony's "Home" and Microsoft's Xbox Live both feature branded clothing for player avatars. It can extend even further, with non-racing games featuring a certain brand of car for the main character, camera angles innocuously (or obviously) zooming over the logo. Maybe while making a character walk through a shopping mall, well-known brand stores make up the background. With online games, the logos can be constantly updated. A high speed car chase down the highway can have billboard ads that match to the player's IP address. FIFA and other sports games can be sponsored by the same companies that sponsor real-life games. In-game TVs can play commercials -- in fact, the game Alan Wake for the xbox 360 rewards you with "achievement points" for watching such an in-game TV ad.
There are many ways in which advertisers and game developers can come together to sell their brands; the problem is doing so without arousing the ire of the customers. Of course, for every gamer who does complain, there are probably another five or ten who passively took in the product placement without realizing it was there.
And while the core gamers (those who buy the more "hollywood"-esque games) may be a bit more knowledgable about what seems out of place, casual games on facebook or mobile devices may have an even easier time of getting product placement by. A game like cityville could easily tie in-game products to real-life products, like giving the player the option to add a starbucks to their town. It all boils down to finding the right fit.
More and more people are playing games, so I think this is a channel that can't be ignored.
(By the way, for a funny take on TV product placement, click this video clip.)
Want to buy cloth online?Not sure if that beautiful cloth fit you? Here is the solution!
In IUJ, as everyone know, it's a bit difficult to do shopping, especially for clothing.
Many time I look Japan girly shopping website and I really want to buy my coat, pants, etc for winter time, But before I click to pay such a big money... I have to wait and think..
"Is it fits me?"
"My hip is big... I don't know how much it big.. but it's big.... Do I fit with that pant?"
Then I put my risk away, I'm not buy it.
I really glad when i read this new coming technology.
"Fits.me" the virtual fitting room produced by a Germany company, UPcload
it's a new technology that can personalize online shopping user. You go to the website, enter your sizes, then it will show if this cloth is fit you or not.
Here is video for example
This idea is very interesting. If the technology go further, we may able to see our model on internet. Then, when we do online shopping , we can match the shirt, skirt, boot, etc on our virtual model, same as we dress up barbies doll. Then we can decide easily if it's fit our body or not.
I found this video related to this idea :FitNect
If this technology were launched on amezon, I think I'll lost a lot of money for online shopping!!
Saturday, December 3, 2011
The Future of E-Marketing
The Future: The convenience
In the near future, what customer will value the most is convenience. Because they are very busy, they want to be able to shop from everywhere but still feel like they are in the actual store or shop. They want to be able to see and look around the products and observe them from a remote area.
For example, Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.
Or you may do not even need the new technology. By using the existing technology like QR code and smartphone, you can do the new way of marketing.
Tesco placed placing virtual displays that feature over 500 of the most popular products carried in their conventional Tesco Homeplus stores. The walls of the subway station are very convenient place for people to do their shopping while waiting for their train. Customers can scan the QR codes using the Homeplus app on their smartphones and get delivered right to their doorstep.
What marketer should be concentrate on is content marketing and inbound marketing. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
I believed that those existing channels are still essential for e marketing. The website with high CTR, low bounces rate, broad web-presence, niche web-presence and original content will outperform. So e marketers should focus on to provide information that is
- Personalized
- Comprehensive
- Fresh
- Relevant
Search engine optimization:
- Search engines will remain primary mean of getting information
- People will click on the relevant ads and the PPC costs will remain reasonable
- Fresh content and relevant links will still rule the internet
- Search results will get more personalized and area specific
- Publishers and brands are expected to deliver more personalized, most comprehensive, fresh and relevant content to get indexed in search engines
- Blogging is a way to update your website periodically with fresh and unique content so blogging will help driving visitors to website
Email marketing
- Integrating social media along with email, for example, Google buzz
- Value -> builds easy to use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately
Social media networking:
- Social media networking is in its initial stage, it has yet to evolve, and many a things are yet to come
- Future of e marketing is going to be effected mostly by social media networking
- Social networking websites are an effective way to take feedback of product or services
Mobile Marketing
- Nowadays many people are carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the website
- Low-cost mobile marketing like mobile websites, mobile email marketing, mobile text messaging, mobile application development and area specific marketing
- Smart phones are opening new channels like SMS, mobile pages, online sales collateral, and virtual couponing or money mobile technology, which will simplify the reach to the targeted audience/ customer