I struggled trying to find an entertaining Finnish viral campaign with considerable results, but couldn't find one. Here's are examples of foreign viral campaigns for a Finnish product with worldwide popularity: Angry Birds.
Probably some of you have seen this British viral video portraying a live version of Angry Birds - launched by T-mobile.
http://www.youtube.com/watch?feature=player_embedded&v=jzIBZQkj6SY#!
Angry Birds inspired this Israeli skit, which seems to make fun of Israeli-Palestinian peace talks. An effective unsolicited ad to say the least.
http://www.youtube.com/watch?v=bMltvlqEM54
Last month, Angry Birds went live in another way - a voice-controlled version of the game was made playable to F1 audience in Singapore.
http://www.youtube.com/watch?v=lDqwQ2uyPvg
The Finnish airline Finnair was smart enough to harness Angry Birds.
http://www.youtube.com/watch?v=POwyBCzXRCk
http://www.youtube.com/watch?v=EkE14-g4hD0
Simple and stupid sells, so does Angry Birds.
2 comments:
I don't know why angry bird is become popular, many of my friends in Thailand play this game all days. I played it on my ipod but I think ... it's nothing T_T
Anyway, from your post, video from Israeli skit is funny, I like it!
Noi, thanks for the comment!
I think the secret of Angry Birds is its simplicity and addictiveness - the same recipe with which games like Tetris and Pacman became classics. Not everybody likes them, but they appeal to a very wide range of people thanks to their stupid simplicity.
Not to say that I'm proud that one of the few Finnish products that are this popular is such a dumb thing as Angry Birds ;)
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