We have talked about word of mouth in last classes, online discussion group and forums are one of the main channels to achieve the word of mouth effect. My friend who worked for Watson's (a pharmacy store)told me, one of her main job duties is go to different online discussion groups and forums every day, write good comments about some of the products that is exclusively sold in their shops.
So, it is the real life case that companies ususally used for their marketing strategy.
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