Hallo class,
since personal recommendations in the case of BMW films was so high, I decided to look into word of mouth marketing and found a nice report on Forrester. This can be especially important when designing a website and adding features that allow for recommendations such as tell-a-friend. Check it out:
http://www.forrester.com/Research/Document/0,7211,36916,00.html
Manuel
1 comment:
Interesting article..
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