The RFID technology revolution, please click......
Friday, December 10, 2010
The Power and Shortcomings of Facebook Marketing
As my team were playing with the idea of a facebook ad campaign for Obata Shuzo, we were all surpised to find out the tremendous capability facebook offers in terms of reaching the target segment. On the other hand, we also noticed some serious deficiencies with the marketing on facebook approach.
Advertising on facebook is powerful because it allows the advertiser to target exactly the people you want. In the graph below, it shows the advertising page where you can choose the targeting based on location, demographics and even interest (Yes, the ones you fill in the Interest section)
In the next section, you can choose from even more specific demographics information such as relationship status, language, education and workplace.
And finally, in the pricing section, the advertiser can choose the campaign length and budget, and either pay per inpression or pay per click option for the ad they want to run.
Hearing "privacy is dead" and seeing how it actually is in practice gives people quite different feelings.
However, this seemingly "dream come true" facebook tool for marketers is not with our shortcomings.
In order to test its effectiveness, we created a campaign targeted to a narrowly defined demographics. And then we made a fake profile of a person that fits exactly that profile. But when we log into that account and check the advertising section, we could not find our own campaign, because the ad section is bombarded with irrelevant ads that are apparently of no interest for our fictional character, making the really relevant ads (such as ours), unable to be seen.
So I guess the model only works when all advertisers understand their target segment well, and all set clearly defined targeting parameters when running their campaigns, which is a quite unlikely scenario.
Advertising on facebook is powerful because it allows the advertiser to target exactly the people you want. In the graph below, it shows the advertising page where you can choose the targeting based on location, demographics and even interest (Yes, the ones you fill in the Interest section)
In the next section, you can choose from even more specific demographics information such as relationship status, language, education and workplace.
And finally, in the pricing section, the advertiser can choose the campaign length and budget, and either pay per inpression or pay per click option for the ad they want to run.
Hearing "privacy is dead" and seeing how it actually is in practice gives people quite different feelings.
However, this seemingly "dream come true" facebook tool for marketers is not with our shortcomings.
In order to test its effectiveness, we created a campaign targeted to a narrowly defined demographics. And then we made a fake profile of a person that fits exactly that profile. But when we log into that account and check the advertising section, we could not find our own campaign, because the ad section is bombarded with irrelevant ads that are apparently of no interest for our fictional character, making the really relevant ads (such as ours), unable to be seen.
So I guess the model only works when all advertisers understand their target segment well, and all set clearly defined targeting parameters when running their campaigns, which is a quite unlikely scenario.
Thursday, December 9, 2010
Event marketing
I found an interesting article about event-marketing through google vs. facebook.
If you’re using Facebook to market your event there are a few important things to understand. First off - like any marketing or advertising medium, Facebook has both positives and negatives. Disclaimer: I’m NOT on the crazy train that thinks Facebook can instantly fix every event marketing challenge. But, I do firmly believe Facebook is here to stay. Thus, event organizers should understand how to use it to their advantage.
Facebook versus Google
These days there seems to be a ton of press attention on the Google versus Facebook War for World Internet Domination. What you need to understand is how the two services differ from one another . . .
The Google Search
Google is like a consumer research tool. People using Google tend to be looking for specific information and their efforts focused on a set of keywords. It’s pretty simple, you enter a search phrase, "outdoor events Rochester" and Google generates results. After the results are presented, you click on the most interesting relevant link. Obviously if you're an event organizer, you want you listings to be ranked high and appealing to click on. How people find information on Facebook is different methodology.
The Facebook Game
Facebook is much more of a leisure environment . . . people check wall and status updates, look at pictures from friends, message, etc. Let's be honest, most people don't sign on to Facebook to be productive. Facebook foundationis built upon massive amounts of user content (pictures, videos, posts). That's what makes it so attractive. Who wouldn't want to see what their friends are up to?
But there is a downside to Facebook’s super media rich environment. Humans can only process so much information at one time. Even with a dedicated event page on Facebook, you're still competiting against all the other social noise. On Facebook, it is very easy to be avalanched with too much information. That distraction ultimately dilutes your event marketing efforts.
My strong suggestion is to leverage your Facebook presence to push people to your event web site. Why get people to click off Facebook? Because when people get to your event web site, you’re in control of their attention.
Social Media Conversations
Facebook offers a great way to carry on a conversation with your target market. It’s embodies the essence of social media. Use commeting to promote interactive event marketing . . . You post on your event and then people can comment. Facebook’s post and comment feature is also great way to conduct market research. If you’re thinking of trying something new or different with your event, you can post it and let people give feedback. Use the conversation feature to your advantage.
Leverage Facebook and Your Event Web Site
Here’s a suggestion to bridge your Facebook presence with your event web site. When you post about your event on your wall, make sure to include a link back to your event web site. You can write something like, “We just announced the performer line for this year’s show, Check it out – LINK TO PAGE.” Do you need to include a link with every post? No. Your overall focus should be on posting quality content.
Remember, you need to grab people’s attention and give them a good reason to click!What’s even better is if you create a post with a link and get people to “Like” it and leave positive comments. That gives people even more reason to click through. At that point you're in much better control of the user's attention.
The Ability to Track
Another advantage of using Facebook wall post links to your site is the ability to measure the effectiveness of your marketing efforts. A quick look at your web stats will tell you how much traffic you’re getting from Facebook. If you have goals setup you can also track back how many signups or ticket purchases Facebook is creating.
There are several other ways to promote you event on Facebook, but the principles are nearly universal. Your marketing efforts on Facebook (or any social media) should be based on building a relationship with your target market . . . Find out what they want and give it to them. Regardless of technology, the principles and fundamentals never change.
How to Leverage Facebook and Your Event Marketing
If you’re using Facebook to market your event there are a few important things to understand. First off - like any marketing or advertising medium, Facebook has both positives and negatives. Disclaimer: I’m NOT on the crazy train that thinks Facebook can instantly fix every event marketing challenge. But, I do firmly believe Facebook is here to stay. Thus, event organizers should understand how to use it to their advantage.Facebook versus Google
These days there seems to be a ton of press attention on the Google versus Facebook War for World Internet Domination. What you need to understand is how the two services differ from one another . . .
The Google Search
Google is like a consumer research tool. People using Google tend to be looking for specific information and their efforts focused on a set of keywords. It’s pretty simple, you enter a search phrase, "outdoor events Rochester" and Google generates results. After the results are presented, you click on the most interesting relevant link. Obviously if you're an event organizer, you want you listings to be ranked high and appealing to click on. How people find information on Facebook is different methodology.
The Facebook Game
Facebook is much more of a leisure environment . . . people check wall and status updates, look at pictures from friends, message, etc. Let's be honest, most people don't sign on to Facebook to be productive. Facebook foundationis built upon massive amounts of user content (pictures, videos, posts). That's what makes it so attractive. Who wouldn't want to see what their friends are up to?
But there is a downside to Facebook’s super media rich environment. Humans can only process so much information at one time. Even with a dedicated event page on Facebook, you're still competiting against all the other social noise. On Facebook, it is very easy to be avalanched with too much information. That distraction ultimately dilutes your event marketing efforts.
My strong suggestion is to leverage your Facebook presence to push people to your event web site. Why get people to click off Facebook? Because when people get to your event web site, you’re in control of their attention.
Social Media Conversations
Facebook offers a great way to carry on a conversation with your target market. It’s embodies the essence of social media. Use commeting to promote interactive event marketing . . . You post on your event and then people can comment. Facebook’s post and comment feature is also great way to conduct market research. If you’re thinking of trying something new or different with your event, you can post it and let people give feedback. Use the conversation feature to your advantage.
Leverage Facebook and Your Event Web Site
Here’s a suggestion to bridge your Facebook presence with your event web site. When you post about your event on your wall, make sure to include a link back to your event web site. You can write something like, “We just announced the performer line for this year’s show, Check it out – LINK TO PAGE.” Do you need to include a link with every post? No. Your overall focus should be on posting quality content.
Remember, you need to grab people’s attention and give them a good reason to click!What’s even better is if you create a post with a link and get people to “Like” it and leave positive comments. That gives people even more reason to click through. At that point you're in much better control of the user's attention.
The Ability to Track
Another advantage of using Facebook wall post links to your site is the ability to measure the effectiveness of your marketing efforts. A quick look at your web stats will tell you how much traffic you’re getting from Facebook. If you have goals setup you can also track back how many signups or ticket purchases Facebook is creating.
There are several other ways to promote you event on Facebook, but the principles are nearly universal. Your marketing efforts on Facebook (or any social media) should be based on building a relationship with your target market . . . Find out what they want and give it to them. Regardless of technology, the principles and fundamentals never change.
Tuesday, December 7, 2010
Buy Gold at vending machine
When you think of vending machine, what items do you expect to buy there? soda, snacks, maybe ice cream?
Have you thought about buying gold in a vending machine? Here's one in Abu Dhabi.i
Due to the surge in gold prices and growing demands, buying and selling gold becomes active again. People wants convenience when they shop for gold, so they go for a vending machine!
The name is called "Gold to go".
They expanded their business to the U.S in November this year.
Monday, December 6, 2010
Leverage dedicated FAN's passionate power
This Fanpage of Coca-Cola is one of the most successful SMM examples of exploiting social networking site. This was originally created by Coca-Cola enthusiasts and now cooperated with the company peacefully and effectively. This site implies a lot about the future of marketing.
http://www.facebook.com/album.php?profile=1&id=108948288024#!/cocacola
As an eMarketer who studied under Prof. Sugai, I hereby pledge to create an innovative, powerful and reliable solution like this benchmark for the leading marketing tool in the future!
http://www.facebook.com/album.php?profile=1&id=108948288024#!/cocacola
As an eMarketer who studied under Prof. Sugai, I hereby pledge to create an innovative, powerful and reliable solution like this benchmark for the leading marketing tool in the future!
What's hot in Japan?
Japan's "consumer mindset" has been exposed for another year by Dentsu -- Japan's largest advertising agency -- with the release of their top 20 Hit Products list.
Smartphones have sweeped Japan... where they took time to take hold.
The survey carried out in November used a system called Dentsu Buzz Research to analyze word of mouth "buzz" in Internet blogs and asked respondents to rate "recognition," "have/had interest," and "is/was popular" from 130 items.
Source: www.cnngo
Smartphones have sweeped Japan... where they took time to take hold.
While it may be no surprise that the smartphone topped the list, some of the trends that swept the country came high.
Most notable was taberu raayu, formerly a spicy oil to go with soy sauce for gyoza but now including garlic and other ingredients so it can be added on rice.
Tech products feature strongly, while the power of TV dramas helped figures dead and alive boost their profile.
Top 20 hit products 2010
No. 1: Smartphones
No. 2: Twitter
No. 3: Munchable chili oil (taberu raayu)
No. 4: Digital broadcasting-equipped flat-panel TVs
No. 5: Ryoma Sakamoto (1836-1867; popular historical figure whose profile was raised by TV Drama "The Legend of Ryoma")
No. 6: International flight services at Haneda Airport
No. 7: Tokyo Sky Tree
No. 8: Eco-point energy-saving home appliances
No. 9: 2010 FIFA World Cup in South Africa
No. 10: LED light bulbs
No. 11: “B-grade” local gourmet food (inexpensive food in a casual setting)
No. 12: Akira Ikegami (journalist and commentator)
No. 13: Domestic fast fashion brands (low prices brands like UNIQLO)
No. 14: GeGeGe’s Wife (TV drama based on the 2008 autobiography by Nunoe Mura, the wife of manga artist Shigeru Mizuki, known for his manga character GeGeGe no Kitaro, a ghost boy who saves the world from evil spirit monsters)
No. 15: 3D movies, TV, cameras and other 3D products
No. 16: Hybrid vehicles
No. 17: Imported fast fashion brands (Forever 21, H&M etc.)
No. 18: AKB48 (48-member all-girl idol group)
No. 19: Tablet information devices
No. 20: Yoichi Watanabe (war photographer and popular talk-show guest)Source: www.cnngo
The Future of Vending Machines in Japan
We can see several kinds of vending machine all over Japan. According to this video clip, there are around 5 millions vending machines distributed all over countries. A lot of people it is vital for their lives. They cannot live with the vending machines.
However, sales revenue has constantly decreased, which suggests that the market is reaching the saturation point. Therefore, many companies, who produce vending machines, has come up with new ideas for the vending machines. One of them is the interactive vending machine that prof. mentioned in class. Another interesting idea is to sell fresh fruits via the vending machines.
They are all hoping that these innovative ideas will help stimulate sales revenue to rise again.
Enjoy watching!!
However, sales revenue has constantly decreased, which suggests that the market is reaching the saturation point. Therefore, many companies, who produce vending machines, has come up with new ideas for the vending machines. One of them is the interactive vending machine that prof. mentioned in class. Another interesting idea is to sell fresh fruits via the vending machines.
They are all hoping that these innovative ideas will help stimulate sales revenue to rise again.
Enjoy watching!!
SoftBank CM and Rakuten ICHIBA CM
Do you know SoftBank CM and Rakuten? both compaies are very IT famous company.In additon, Masayoshi Son in Softbank and Hiroshi mikitani of Rakuten are CEO who represents Japan. Today, Please check both CM.
SoftBank CM
Rakuten ICHIBA CM
How about do you feel? I feel that both CM are quite difference such as love story and comedy story. however, I feel that both CM have impact and message. Both companies will continue to create new market or new service. Anyway, I want to say," thank you for your check and kindness". See you final presentation.
SoftBank CM
Rakuten ICHIBA CM
How about do you feel? I feel that both CM are quite difference such as love story and comedy story. however, I feel that both CM have impact and message. Both companies will continue to create new market or new service. Anyway, I want to say," thank you for your check and kindness". See you final presentation.
The Internet Innovator in Our Community
I would like to introduce my previous colleague, Mr. Junichi Kamisuzuki. He is now president of Revoxx and same age as me. His company’s main business is online advertisement via the mobile phones, that is to say, affiliate business. Around five years ago, he left our company, Ryosan to found a new company and launch affiliate business. At the beginning, he could not succeed in this business due to less skills and information; therefore, his income was very low despite remaining something. Now, he can acquire the success and high income. I know his income but I can not say it!! He has checked various trends in various markets on a daily basis because nobody can predict what will be profitable and interesting market. I think that marketers should check a large variety of information in different market in order to propose sophisticated ideas for their clients. Anyway, I can drink a lot compared to him!!
Sunday, December 5, 2010
About Future of Marketing and Technology
In the last lecture professor was talking about future of marketing and technology and that we all should think about what would be in 10 or 20 years. When I told my brother that there is HDTV at IUJ campus now he sent me this picture
My point is that different people have very different views on future technologies :)
My point is that different people have very different views on future technologies :)
Friday, December 3, 2010
Internet Privacy in the News
As I was reading the news this morning, I noticed two interesting articles regarding the issue of internet privacy.
http://bits.blogs.nytimes.com/2010/11/03/google-settles-suit-over-buzz-and-privacy/
http://www.nytimes.com/2010/12/02/business/media/02privacy.html?partner=rss&emc=rss
The first one is about Google settling a class action law suit brought forth by users of its Gmail service. The users sued last year when they discovered that their network of Buzz “friends” was created from their list of Gmail contact.
The second article is on the new plan proposed by the Federal Trade Commission of the U.S., to protect the privacy of users online. The plan calls for a broad framework for commercial use of Web consumer data, including a simple and universal “do not track” mechanism that would essentially give consumers the type of control they gained over marketers with the national “do not call” registry.
http://bits.blogs.nytimes.com/2010/11/03/google-settles-suit-over-buzz-and-privacy/
http://www.nytimes.com/2010/12/02/business/media/02privacy.html?partner=rss&emc=rss
The first one is about Google settling a class action law suit brought forth by users of its Gmail service. The users sued last year when they discovered that their network of Buzz “friends” was created from their list of Gmail contact.
The second article is on the new plan proposed by the Federal Trade Commission of the U.S., to protect the privacy of users online. The plan calls for a broad framework for commercial use of Web consumer data, including a simple and universal “do not track” mechanism that would essentially give consumers the type of control they gained over marketers with the national “do not call” registry.
Future Trends of Marketing: eMarketing and CSR, The Dynamic Duo
Based on this article : http://www.prospects.ac.uk/industries_advertising_future_trends.htm about future trends of marketing, we can see that the future of marketing as general moves in to two directions: eMarketing and Corporate Social Responsibility (CSR). These two marketing strategy are believed to be the future key to success of a company. I was just wondering what if we combine these two strategies and come up with a more powerful way of marketing. Fortunately and unfortunately for me there are some company that have already applied and combine these two.
PayEasy.com. is one of the companies that applied these two strategies together. To help Taiwan’s rice farmers, PayEasy cooperated with Taiwan Rice Farmers Co., Ltd. (“TRF) founded by seven counties/cities and 43 professional farmers, initiated rice paddy adoption program – “My Acre of Rice Paddy” with domestic businesses, which established a new marketing platform for the rice farmers with actual actions and resulted in enthusiastic feedback. Within only two months, nearly seventy businesses have jointed the adoption program; the fading Taiwan rice industry seems to have found a slim chance of survival from the adoption program. Nevertheless, this is not the first time PayEasy applies its capability in online marketing to connect the specialties of profit-seeking businesses and social contribution to properly perform its social responsibility. For more complete article visit: http://csr.moea.gov.tw/en/articles/files/Sep%20Article%28English%29.pdf
Japanese Sake Industry
I was curious about Japanese Sake (how about the current sake industry in Japan, how about the future of the sake industry,… and how it tastes???). For who are interested in this topic, please watch these video clips… while tasting some sake. I hope that you will understand more about Japanese sake and get the new ideas for your assignments.
Some findings:
I have been searching over internet about its future and trends. Though I did not find anything concrete like idea or video, I want to share some links which will help all of us to get some knowledge about what is going on over the time and what is going to be happened in the near future with this giant means of communication:
Did you know?
Semantic Web
Web 1.0 Vs Web 2.0 Vs Web 3.0
Future Internet and Google
Did you know?
Semantic Web
Web 1.0 Vs Web 2.0 Vs Web 3.0
Future Internet and Google
Google Search Engine Now Detects Bad Businesses
"Is it good news or bad?" is truly up to you.
However, it is a bit challenging to know the move Google made.
For more information, please visit here.
Cheers...
However, it is a bit challenging to know the move Google made.
For more information, please visit here.
Cheers...
Create your own Health Summary Page!
I have found one interesting website, LifetimeHealthDiary.com, which helps visitors to create health page with rich story of your health background on a single summary page using avatar. You could try out the website just for fun as provide below;
http://www.lifetimehealthdiary.com
http://www.lifetimehealthdiary.com
Social Media Consolidation
Facebook, Twitter, LinkedIn, Flickr, MySpace, Groupon, and the list goes on. It's a social media boom, indeed. However, after the boom usually comes a bust. I agree with this author who predicted social media consolidation and/or foldups this year (click here for full article). Some social media companies might consolidate to form bigger ones, some might get acquired, or some might simply give up. As a user, I'd probably end up using just one site, just because maintaining too many sites is just complicated. So it's survival of the fittest - battle of the bests - whoever gives me the most value.
It's almost the end of 2010 and still there are a lot of them out there. However, if it doesn't happen this year, I think the inevitable will happen not too far ahead. Here's an apple to get you thinking. :)
Alibaba's plan for commercial bank
I am excited to hear the news that Alibaba's application for banking license may success.
Alibaba Commercial Bank of Zhejiang Province, which has received investment from Alibaba Group, has reportedly passed the inspections of the People's Bank of China (PBC), China's central bank, and the China Banking Regulatory Commission (CBRC), and will soon receive official notification to this end.
It is reported that Alibaba which has abundant transaction information for small and medium-sized enterprises doing business on the Internet, has unique advantages in providing financing support.
This news makes me exciting because it shows how the data and information collected through e-business can be transformed into valuable support for credit risk assessment in practice. It may also an example for solution to SME financing support.
Alibaba Commercial Bank of Zhejiang Province, which has received investment from Alibaba Group, has reportedly passed the inspections of the People's Bank of China (PBC), China's central bank, and the China Banking Regulatory Commission (CBRC), and will soon receive official notification to this end.
It is reported that Alibaba which has abundant transaction information for small and medium-sized enterprises doing business on the Internet, has unique advantages in providing financing support.
This news makes me exciting because it shows how the data and information collected through e-business can be transformed into valuable support for credit risk assessment in practice. It may also an example for solution to SME financing support.
Thursday, December 2, 2010
The Future of Shopping
Dear eMarketers,
This video is Cisco Borderless Networks solution for near future.
It can help you:
This video is Cisco Borderless Networks solution for near future.
It can help you:
- Maximize participation by connecting your partners, customers, and workforce, anywhere, anytime, on any device - securely, reliably and seamlessly
- Accelerate business innovation while managing costs
- Deliver a more personalized experience to encourage customer intimacy
- Save time and money with simplified planning, implementation, and operations of physical and virtual resources
Reasons Why Your Social Media Marketing Failed (7 Reasons and counting...)
In these days, while analyzing and thinking about the Online Marketing Campaign, one of the articles comes across to my notice. This short article points me out that the failures of the online marketing campaigns. I want to share with you all about the article.
Here is the summary of the article.
7 Reasons:Your social media marketing failed..
1. You choose the wrong channels
2. You use the wrong people
3. Your content sucked (sorry, I use the word as it is)
4. Your team didn't believe in the project
5. You didn't execute
6. Noone trusted you
7. You forgot about search.
I believe the above facts should be the checklists for your marketing campaign at least.
The article goes on by giving some solutions for each point. Check it out...
Guys, let's do our best for the marketing campaign challenge... Cheers
What Does Technology Want? - Radiolab
This post is a bit of a tangent in regards to emarketing. Nonetheless, I wanted to share this Radiolab podcast because I liked it and I think there are interesting connections to some questions we've been dancing around in class. In class, of course, we stick to a business perspective on the value and risks of technology with respect to the internet, mobile, social media, and personal information and how marketing can exploit them.
This podcast is interesting because it asks the nagging philosophical questions. Is technology inevitable? Is it good? What does technology want?
In conclusion, yes, yes, and we don't know...yet. Listen for yourself.
What Does Technology Want? - Radiolab
The Future of eMarketing: Holographical Marketing
Not so long ago, we saw in the sci-fi films like "Minority Report" or TV shows like "Star Trek" with gadgets and technology that make us WOW about so much - and these technologies has becoming part of our daily life.
I believe the next trend in eMarketing (and marketing in general) is how to use 3D projecting systems to create exciting campaign that enhances better visual value - and but the way when we say 3D is not the TVs, but real 3D image that people can walk around and see (see the link here to find out what is capable today).
With 3D Holographic technology becomes more mature, and combine with the current technology to tailor and personalize information for users today. This combination can be a very unique way of delivering product value to consumers.
I believe the next trend in eMarketing (and marketing in general) is how to use 3D projecting systems to create exciting campaign that enhances better visual value - and but the way when we say 3D is not the TVs, but real 3D image that people can walk around and see (see the link here to find out what is capable today).
With 3D Holographic technology becomes more mature, and combine with the current technology to tailor and personalize information for users today. This combination can be a very unique way of delivering product value to consumers.
Surveillance VS Privacy
RFID is a great technology's been using efficient SCM. However, what if it's used for human being? Today, it has been using at a night club.
In the future, RFID may be used in a medical field to exchange the date and identified a right patient in order to prescribe a medicine. Once we start RFID for medical field, we don't need to see a doctor so often. It's convenient. Moreover, it can be used for people who has criminal records, and it may help to prevent crimes. We may make the world "safer."
However, there are always pros and cons, and it's controversial issue.
What do you think about to implant a microchip to human body? Is this a future?
Virtual Game
Nintendo Wii is one of the virtual video game. It makes you feeling like you are a realistic player.
This video is funny, enjoy watching it!!
This video is funny, enjoy watching it!!
HK Headhunter's "after sales" service
Talking about the importance of after sales service, I suddenly think of how headhunters in HK provide the "after sales services" to their customers and also to their candidates.
Usually, after placement, if the candidate left the company within 6 months, the headhunter is obligated to place another new candidate for free. However, recruitment agents would also collect feedback from candidates to see if they are satisfied with the new environment. If the response is negative, they will recommend you another job. It is, however, there's an implicit prerequisite for this service. That is, you have to make use of your probation period (6 months) to find out how the new job is unsuitable to you. In other words, they have to make sure they will perform their after-sales service to the candidates only after they get the commission from their clients! How evil it is!
Wednesday, December 1, 2010
AVATAR
Everytime when I watch sci-fi movie, i will see new techology innovation. For example, in the movie "AVATAR", many new technologies was shown. One of my favourite is Virtual Screen. It is very useful for Emarketing in the future. People do nlot need to carry their computers anymore because they have a virtual one!
Conversation Marketing
In the near future, Conversational Marketing will become one of the most important marketing methods. It is that a company has a conversation with people through social network sites like Twitter about its products. A Company can not increase its visibility dramatically with this method; however, they do not need to invest a great deal of money in advertisements in order to establish close relationships with customers. I think that it is very effective way of increasing the number of fans!
Smart Grid - important future trend for eMarketing
US businesses and entrepreneurs are thinking of ways to make money by decreasing American dependency on oil through a smart grid system. These new technologies and intelligence would provide a whole new playground for companies to gain consumer information and to target customers with personalized ads.
Reporter Fears Life Over Tweet
After 85 unsuccessful draws, the Philippines' largest Lotto prize money (P741M) was won yesterday. Shortly after the jackpot draw, news instantly spread through various media channels. A newspaper reporter who was covering the draw immediately sent information to the news agency, and at the same time tweeted, "One winner from Luzon confirmed". A few hours later, he started receiving messages from family and friends congratulating him for winning the huge prize money. Consequently, he received over a hundred friend requests on Facebook, and even a fanpage encouraging him to spend the money wisely. Several tweets "jokingly" saying he should start fearing for his life and go on hiding also emerged.
Apparently, a widely followed celebrity tweeted about the lotto results and indicated the reporter as the winner. For the part of the reporter, he has since been concerned about his safety and privacy, fearing that he might become the target of crime or harassment.
Indeed, privacy is dead. But hopefully it doesn't take anyone else to its grave.
Here's the link to the news article. Click here
Introducing Google TV
Do you know this Google TV? Future trend of e-marketing is this week's topic. I feel that this CM is very easy understanding, and this CM displays future trend of users.
Please check it.
How about do you feel? I feel that Future trend of e-marketing continue to think about costumer need. We also have to consider about customer needs.
Please check it.
How about do you feel? I feel that Future trend of e-marketing continue to think about costumer need. We also have to consider about customer needs.
Tuesday, November 30, 2010
Marketing Now Drives Cyber Monday
Traditionally the day after thanksgiving is the biggest shopping day in the U.S. In the recent years, online retailers have sales on the Monday after Thanksgiving holiday, known as "Cyber Monday". In the article written by W&L Business Professor Robert Ballenger, Cyber Monday is created by improved internet connections and marketing strategy by companies.
For more please see article below:
http://www.wlu.edu/x52068.xml
For more please see article below:
http://www.wlu.edu/x52068.xml
Let's play game to save the world!!
Jane is the Director of Games Research & Development at the Institute for the Future in Palo Alto, California.
She has created and deployed games and missions in more than 30 countries on six continents. She specializes in games that help gamers enjoy their real lives more -- and games that challenge players to tackle real-world problems, through planetary-scale collaboration.
From the VDO, she mentioned sth great about the gamers that they are happier working hard and willing to work hard than relax or facing the real world. She wanted to bring those achieve a lot in the online world to be also applicable for the real world. If this becomes true, the guy who today you're saying he's wasting his time on stupid game, he will save the world!!
Monday, November 29, 2010
Future trend - our voice
I think the future trend of eMarketing would be about voice recognition, now we still need to use our hands to touch the keyboard and type the words to search for related products or services online; I believe voice can replace hands in doing these kinds of online thing in the near future, or maybe some of the countries are already using it now.
TUBAKI CM of Shiseido
Hello everybody! Do you know TUBAKI CM of Shiseido? This CM is very famous CM in Japan. Because of this CM use a lot of very famous actress and very famous song of SMAP that Japanese,everybody know. As a result, this CM was very famous, and they could expand sales of TUBAKI. Please show this CM.
How about do you feel? This CM is very forcousing Japanese women, and Japanese women wanted to become like actress. Would you like to become a beutiful woman?
How about do you feel? This CM is very forcousing Japanese women, and Japanese women wanted to become like actress. Would you like to become a beutiful woman?
Personalization will definitely shape the core value proposition
Panasonic is seriously placing great importance on personalization.
The lifewall is an good example.
People will dance with wall in the future.
This wall would learn lot about its masters by accumulating preferences and would propose preferences to its master.
Imagine a wall(a sort of TV)in your house would recommend you what to watch,to exercise,to cook then eat and drink,to wear,to buy,or whatever else.
I believe it would be the great opportunity for we e-marketers to exploit customers' data generated in their houses(if accessible), for better,further and deeper suggestions with our customers all the time.
The lifewall is an good example.
People will dance with wall in the future.
This wall would learn lot about its masters by accumulating preferences and would propose preferences to its master.
Imagine a wall(a sort of TV)in your house would recommend you what to watch,to exercise,to cook then eat and drink,to wear,to buy,or whatever else.
I believe it would be the great opportunity for we e-marketers to exploit customers' data generated in their houses(if accessible), for better,further and deeper suggestions with our customers all the time.
Sunday, November 28, 2010
Saturday, November 27, 2010
How Privacy is Dead
Harvard Business School Case Studies
9-910-036 (Feb,2010)
Google Inc.
Google's mission is to organize the worlds information and make it universally accessible and useful.
In the above mentioned case study of Google Inc. on page No.7, headlilne is Pressure on the Core Business or Complaints.
Subtitle complaint by user.
9-910-036 (Feb,2010)
Google Inc.
Google's mission is to organize the worlds information and make it universally accessible and useful.
In the above mentioned case study of Google Inc. on page No.7, headlilne is Pressure on the Core Business or Complaints.
Subtitle complaint by user.
Users: Google collected users' full search histories, including all details of user' searches and, in many instances, the search results that users clicked. This search and browsing histor was sensitive--potentially revealing all manner of user interests. Speaking for Google, CEO Schmidt adressed Privacy in an interview with CNBC:" if you have something that you dont want anyone to know, may be you shouldn't be doing it in the first place. But if you really need that kind of privacy, the reality is that Ssearch Engines, including Google, do retain this information for some time. And... we're all subject, in the U.S., to the Patriot Act, and it is possible that information could be made available to the authorities. Google stated that it retained full search logs for 18 months, and took steps to anonymize logs after that.
Some Google advertisements linked to sites that attempted to defraud users-for example, promising "free" ringtones that actually carried a charged. In 2008 litigation, a victim of such overcharges attempted to hold Google responsible for her losses, but Google successfully defended the case, arguing that Google was not responsible for ads that came from independent advertisers; and Google continued running the ads even after user complaints.
Vint Cerf - 2020 Shaping Ideas
Dear eMarketers,
These 2020 Shaping Ideas may support your future trend for eMarketing going forward.
Please click and enjoy......
These 2020 Shaping Ideas may support your future trend for eMarketing going forward.
Please click and enjoy......
Michael Dell - 2020 Shaping Ideas
Dear eMarketers,
These 2020 Shaping Ideas may support your future trend for eMarketing going forward.
Please click and enjoy......
These 2020 Shaping Ideas may support your future trend for eMarketing going forward.
Please click and enjoy......
Friday, November 26, 2010
Virtual showroom
This showroom is where all the avatars are real people. From the sales representatives to the customers walking in.I wonder if the development has been discontinued as I had visited this site more than 18 months ago when it was in beta but even now its still in beta.
Danger of Using Mobile Phone while driving
http://www.rfidtrackingsystem.org/rfid-driver%E2%80%99s-license/
The future of clothes shopping?
Put your picture and input some parameters, you can buy beautiful clothes for yourself.
Please go to this website to enjoy your hobby: http://www.imvu.com/signup/index/
Please go to this website to enjoy your hobby: http://www.imvu.com/signup/index/
Want to talk to a human?
.... I sure do!
Here is the site that will help you directly access a real live human being instead of a cold heartless machine.
Type the company name and follow the instructions on how to get a human!
10 ways to enchant customers
Taken from Guy Kawasaki's blog
10 ways that small businesses can enchant their customers.
1. Put likable, competent and passionate people on the front line. I prefer to interact with employees who smile, know what they’re talking about, and love what they sell. However, companies often put the lowest-paid, least-experienced employees behind the counter or at the front desk and hope for the best. This doesn’t make sense. Ask yourself this question: Is the first impression of my business a good one? Because if it’s a bad one, it may also be the last one.
2. Show me that you trust me. If you don’t trust me, I’m not going to trust you. Look at the small businesses that became huge: Zappos tells me that it trusts me because it pays shipping in both directions. Nordstrom takes my word for it if I say merchandise was defective. Amazon lets me return a Kindle book for seven days—I can read most books in seven days! If you trust me, I’ll trust you, and we can build a relationship.
3. Remove barriers to entry. Make it easy to get started with your product or service. Don’t ask people to fill out 10 fields of personal information to open an account. Don’t throw up a CAPTCHA system that requires fluency in Sanskrit. Don’t require an appointment for a consultation. Instead, create a slippery slope that enables people to start doing business with you quickly.
4. Make it easy to give you money. Once people decide to adopt your product or service, make it easy for them to give you their money, attention or eyeballs. This requires accepting multiple methods of payment, adopting easy-to-use shopping carts, and reasonable shipping and handling charges. If there’s anything worse than a company that tries to get my money with a crappy product, it’s a company that makes it hard to give it my money for a great one.
5. Go deep in a segment. The Stanley Market in Hong Kong contains dozens of shops, and many of them sell a range of t-shirts, souvenirs, toys, luggage, electronics and cameras. You get the sense that these stores sell anything to make a buck. The only place that I bought something there was Tam’s Art Gallery because it sells only “chops” (a stamp or seal made from stone). Since there’s only one thing to buy at Tam’s, it’s easier to believe that this store really understands its business. My advice is that you focus on one thing whether it’s selling t-shirts (Threadless), toys (CheekyMonkey), luggage (Edwards Luggage), electronics (Fry’s), cameras (Keeble & Shuchat) or yogurt (Miyo Yogurt).
6. Sell something that’s DICEE. This acronym defines the five qualities of great products and services: deep, intelligent, complete, empowering,and elegant. A DICEE product or service is a full-featured one (deep) that shows you understand my needs (intelligent), comes with support (complete), makes me better (empowering), and is easy to use (elegant). As you create your offerings, ask yourself if they are deep, intelligent, complete, empowering and elegant.
7. Enable hands-on trial. Assume that your customers are smart and let them decide for themselves instead of bludgeoning them into a sale. Give them the ability to try your product or service with hands-on areas or demo versions. This concept works whether you’re buying a car, sampling a dessert, trying a camera, or buying a power tool. Once you’ve got me try something, half the battle is over, and if you tell me that I have to buy something to try it, you’ve lost me.
7. Communicate with salient points. How many people truly understand what a gigabyte of storage means? A much better way to communicate the capability and capacity of your products and services is with salient points. For example, the number of songs a device can store is more illuminating than the number of gigabytes of storage capacity. You may find this harder to believe, but telling me how much weight I’ll gain by eating your food would make me eat at your restaurant more often because this salient point shows that you care about my health.
8. Deliver bad news early. Shiitake happens: products have problems, deliveries are delayed, and employees get sick. Many businesses try to minimize the effect of bad news, but when the inevitable issue arise, be proactive and tell them about the problem before they discover the hiccup for themselves. And to get on top of your game, let them know how you’ll solve the problem at the same time that you’re letting them know it exists.
9. Consider all the influencers. There is a difference between the person who pays for something and the person who makes the decision to buy something. Many companies assume it’s the same person, but that’s not necessarily the case. Key influencers can include a spouse, sibling, colleague, parent, grandparent or child. Who is the true head of a household isn’t so clear these days, so appeal to all the influencers. In my case, it’s my daughter, by the way.
10. The single most powerful way to enchant me is a “yes” attitude, and this attitude encompasses all 10 points. It means that you believe that the customer is right and reasonable until proven wrong and unreasonable. Custom order? No problem. Early delivery? No problem. Return for full credit? No problem.
The math might show that if you did this for everyone, you’d go broke, but not everyone will ask for such treatment. In fact, very few will, and those that do will become your greatest evangelists, so they’re worth the exception.
10 ways that small businesses can enchant their customers.
1. Put likable, competent and passionate people on the front line. I prefer to interact with employees who smile, know what they’re talking about, and love what they sell. However, companies often put the lowest-paid, least-experienced employees behind the counter or at the front desk and hope for the best. This doesn’t make sense. Ask yourself this question: Is the first impression of my business a good one? Because if it’s a bad one, it may also be the last one.
2. Show me that you trust me. If you don’t trust me, I’m not going to trust you. Look at the small businesses that became huge: Zappos tells me that it trusts me because it pays shipping in both directions. Nordstrom takes my word for it if I say merchandise was defective. Amazon lets me return a Kindle book for seven days—I can read most books in seven days! If you trust me, I’ll trust you, and we can build a relationship.
3. Remove barriers to entry. Make it easy to get started with your product or service. Don’t ask people to fill out 10 fields of personal information to open an account. Don’t throw up a CAPTCHA system that requires fluency in Sanskrit. Don’t require an appointment for a consultation. Instead, create a slippery slope that enables people to start doing business with you quickly.
4. Make it easy to give you money. Once people decide to adopt your product or service, make it easy for them to give you their money, attention or eyeballs. This requires accepting multiple methods of payment, adopting easy-to-use shopping carts, and reasonable shipping and handling charges. If there’s anything worse than a company that tries to get my money with a crappy product, it’s a company that makes it hard to give it my money for a great one.
5. Go deep in a segment. The Stanley Market in Hong Kong contains dozens of shops, and many of them sell a range of t-shirts, souvenirs, toys, luggage, electronics and cameras. You get the sense that these stores sell anything to make a buck. The only place that I bought something there was Tam’s Art Gallery because it sells only “chops” (a stamp or seal made from stone). Since there’s only one thing to buy at Tam’s, it’s easier to believe that this store really understands its business. My advice is that you focus on one thing whether it’s selling t-shirts (Threadless), toys (CheekyMonkey), luggage (Edwards Luggage), electronics (Fry’s), cameras (Keeble & Shuchat) or yogurt (Miyo Yogurt).
6. Sell something that’s DICEE. This acronym defines the five qualities of great products and services: deep, intelligent, complete, empowering,and elegant. A DICEE product or service is a full-featured one (deep) that shows you understand my needs (intelligent), comes with support (complete), makes me better (empowering), and is easy to use (elegant). As you create your offerings, ask yourself if they are deep, intelligent, complete, empowering and elegant.
7. Enable hands-on trial. Assume that your customers are smart and let them decide for themselves instead of bludgeoning them into a sale. Give them the ability to try your product or service with hands-on areas or demo versions. This concept works whether you’re buying a car, sampling a dessert, trying a camera, or buying a power tool. Once you’ve got me try something, half the battle is over, and if you tell me that I have to buy something to try it, you’ve lost me.
7. Communicate with salient points. How many people truly understand what a gigabyte of storage means? A much better way to communicate the capability and capacity of your products and services is with salient points. For example, the number of songs a device can store is more illuminating than the number of gigabytes of storage capacity. You may find this harder to believe, but telling me how much weight I’ll gain by eating your food would make me eat at your restaurant more often because this salient point shows that you care about my health.
8. Deliver bad news early. Shiitake happens: products have problems, deliveries are delayed, and employees get sick. Many businesses try to minimize the effect of bad news, but when the inevitable issue arise, be proactive and tell them about the problem before they discover the hiccup for themselves. And to get on top of your game, let them know how you’ll solve the problem at the same time that you’re letting them know it exists.
9. Consider all the influencers. There is a difference between the person who pays for something and the person who makes the decision to buy something. Many companies assume it’s the same person, but that’s not necessarily the case. Key influencers can include a spouse, sibling, colleague, parent, grandparent or child. Who is the true head of a household isn’t so clear these days, so appeal to all the influencers. In my case, it’s my daughter, by the way.
10. The single most powerful way to enchant me is a “yes” attitude, and this attitude encompasses all 10 points. It means that you believe that the customer is right and reasonable until proven wrong and unreasonable. Custom order? No problem. Early delivery? No problem. Return for full credit? No problem.
The math might show that if you did this for everyone, you’d go broke, but not everyone will ask for such treatment. In fact, very few will, and those that do will become your greatest evangelists, so they’re worth the exception.
social media: a love hate relationship
I stumbled on this interesting website
http://www.juliansmith.tv/
and it has many videos and article about current social media life. The posts is actually about how lame social media is and pointed pout several negative sides. But the interesting part is how this websites gets people attention using...non other than SOCIAL MEDIAS! it uses facebook, twitter, youtube, blogs etc. As a sample, i will show one video where this guy listed 25 things he hates about facebook, and interesting enough he received response from facebook management itself and even invited him to their headquarter and make a short video about it. He was also invited to several talkshow include "Trya Banks Show" and several others.
and this is the video response
http://www.juliansmith.tv/
and it has many videos and article about current social media life. The posts is actually about how lame social media is and pointed pout several negative sides. But the interesting part is how this websites gets people attention using...non other than SOCIAL MEDIAS! it uses facebook, twitter, youtube, blogs etc. As a sample, i will show one video where this guy listed 25 things he hates about facebook, and interesting enough he received response from facebook management itself and even invited him to their headquarter and make a short video about it. He was also invited to several talkshow include "Trya Banks Show" and several others.
and this is the video response
Real Value Proposition offer at the right time (IBM)
IBM CowBoys
http://www.youtube.com/watch?v=HEKTVN31rAk&feature=related
http://www.youtube.com/watch?v=HEKTVN31rAk&feature=related
Facebook, Not what you think
Recently came across this video on youtube, revealing some interesting facts about Facebook's practice and background. Granted not all of these accusations are completely true, but it is definitely worth to note the implications that exist, which may cause users to think twice about what they post.
Thursday, November 25, 2010
Do you know?
When we speak of personalized marketing, we think immediately think of google and amazon. But what do you know facebook adapt this strategy as well? Although it seems that we cannot customized the layout of our news feed, the ads appeared along side the interface did not appear randomly. They pop up based on the information we enter on the info page. For instance if you change your current location to Japan, then all the ads pop up will therefore be written in Japanese! Believe it or not!
Facetime...bringing the world even closer
I like this ads in term of using the feature of Facetime on iPhone4 to touch on customer's feeling by bringing the world even closer by calling one another by the video calls, which adds value of product to customers.
Enjoy!
Enjoy!
co-creaion online - IE9
I have a great example of co-creation I want to share with everyone.
A few months ago the programmers of Microsoft IE9 turned to the Internet to get feedback and help develop and debug their new software.
They posted the program on a message board on the popular community board/news aggregation website www.Reddit.com. The IE team asked everyone to try it out and give feedback and ask questions. Since the discussion was on a 3rd party site and out of the control of the IE9 team, it was interesting to see the honest and often scathing feedback. They said some nasty stuff and pointed our numerous problems.
In the end the IE team was thankful. It helped them improve their product, showed that they cared about their users, and made free publicity for IE9 as well as for Reddit, and now they are able to offer a better product as a result. A win, win, win... win(?) situation that would not have been possible without the community of Reddit users online.
Here is a link to the results:
Do you want to buy this LG mobile phone if it is available?
See this touch-screen mobile phone advertisement from LG, you might want to buy it.
Thanks,
Thanks,
Web 2.0 Summit 2010: Mark Zuckerberg, "A Conversation with Mark Zuckerb...
This video is very long (1 hour) but I think it's interesting if you have the time. If you don't have a lot of time, check out minutes 7-14:30 and minutes 39-42.
At the Web 2.0 Summit, Zuckerberg answered questions on the future of social media and Facebook, competition, and mistakes he made.
Comments that I found interesting, especially in light of our class last Friday, was when Zuckerberg was talking about the value of Facebook, privacy issues, and mistakes he made. He said if you build a product that people really love, then you can make a lot of mistakes. Arrogant or true?
This got me wondering whether Facebook's mistakes were naive and unthoughtful or whether they simply happened because the company moved fast, took big risks, and tried to push the envelope to find out where the boundaries lie in this new online social networking paradigm.
What do you think?
Packet "farming"
This was just in the WSJ today. And you thought I was over-sensitive to privacy issues....
Hilarious Commercial
Many advertising is very funny, but most of them we can remember only the theme of the story, but not the name of the product. This is one of them.
Wednesday, November 24, 2010
Tuesday, November 23, 2010
Great Newspaper CM
Everyone would like to obtain latest information in anywhere.
Indeed, nobody can use PC, mobile phone, and i-pad in some places;however, they can read the newspaper very carefully in sauna.
This CM was created by EXPRESSEN.
Check it!!
Indeed, nobody can use PC, mobile phone, and i-pad in some places;however, they can read the newspaper very carefully in sauna.
This CM was created by EXPRESSEN.
Check it!!
Nintendo commercial
Hi everybody! Do you know Nintendo that is vary famous game company in Japan? Nintendo always think about expanding game market, and they continue to create new market of game such as Wii and DS. This CM explain that children can not wait for new sale of game, so, finally, they changed Super Mario that is very famous character of Nintendo.
Do you like the game? Would you like to play game of Nintendo?
Do you like the game? Would you like to play game of Nintendo?
Monday, November 22, 2010
SMM by Panasonic
Social media(Facebook)-based customer communications activities, so-called social media marketing activities, are launched within Panasonic Group.
This is an example of LUMIX(DSC).
http://www.facebook.com/mylumixclub#!/album.php?profile=1&id=108948288024
So far it has been quite successful to provide its Value Proposition.
Every "friend" posts his or her photos and comments nicely,creatively, and friendly.
I try to examine whether or not there would be potential risks and dangers to turn out to be a terrible mess like MOLSON CANADA.
This is an example of LUMIX(DSC).
http://www.facebook.com/mylumixclub#!/album.php?profile=1&id=108948288024
So far it has been quite successful to provide its Value Proposition.
Every "friend" posts his or her photos and comments nicely,creatively, and friendly.
I try to examine whether or not there would be potential risks and dangers to turn out to be a terrible mess like MOLSON CANADA.
Saturday, November 20, 2010
Facebook top ranked applications transmitted personal IDs
Do you like playing online games? especially for those on facebook?
If you are the fans of those online game, maybe it's time for you to think about it before start playing.
According to Wall Street Journal:
the social media network admitted that certain apps--including some from its top 10 most popular apps, such as Farmville and Texas HoldEm--had been transmitting user IDs to advertising and Internet-tracking companies.
More details can be found below:
http://online.wsj.com/article/SB10001424052702304772804575558484075236968.html?mod=djemalertTECH
If you are the fans of those online game, maybe it's time for you to think about it before start playing.
According to Wall Street Journal:
the social media network admitted that certain apps--including some from its top 10 most popular apps, such as Farmville and Texas HoldEm--had been transmitting user IDs to advertising and Internet-tracking companies.
More details can be found below:
http://online.wsj.com/article/SB10001424052702304772804575558484075236968.html?mod=djemalertTECH
Friday, November 19, 2010
Android, WinPho7, iPhone4... What Grills Faster?
You may have found several video clips comparing the functions, speed, designs or other attributes of Android, WinPpho7, and iPhone4. This video clip is totally different!!! It compares which mobile phone will burn the fastest? Can you believe this?
This is actually a marketing campaign of ez grill, a company selling portable, recyclable outdoor disposable grilling products in USA. This creates a big hit in youtube with over 1 millions views!!
Enjoy!!!
This is actually a marketing campaign of ez grill, a company selling portable, recyclable outdoor disposable grilling products in USA. This creates a big hit in youtube with over 1 millions views!!
Enjoy!!!
How Starbucks know their customer want?
If you want to know how Starbucks serve their customer..
please check this video..amazing..!!
Thanks
Ari rangkuti
Is physical location important to mobile marketing?
Before I look into the Tsuyata case, I thought physical location is longer important as users can access information through internet to shop around anywhere. However, when I think deeply, user location is becoming more important as mobile marketing advances. Why?
Personally, if i'm equipped with a location-based mobile phone, I would be most likely looking for something nearby, rather than wanting to purchase something online from that small screen. And I think this is the reason why Iphone 4 tried to capture users' location by pre-installing a GPS system.
Do you agree?
Joseph
About recommerder system and personalization marketing
I found an reserch paper titled in "Mining customer product ratings for personalized marketing", by Kwok-Wai Cheung, James T. Kwok, Martin H. Law, Kwok-Ching Tsui, the paper studied two ming methologies
and their effectiveness.
Igonoring some content far too detailed talked in the paper, I still enjoy sth interesting about data mining and personalized markering by a brief reading.
Dose anyone else have sth interesing on data mining?
and their effectiveness.
Igonoring some content far too detailed talked in the paper, I still enjoy sth interesting about data mining and personalized markering by a brief reading.
Dose anyone else have sth interesing on data mining?
Thursday, November 18, 2010
Technology, advanture and fun
How you incorporate technology and curiosity in one advertisement?
Honda Accord made an attractive advertisement to show its advanced technology and at the same time customers can enjoy fun.
See it and have fun as well.
Honda Accord made an attractive advertisement to show its advanced technology and at the same time customers can enjoy fun.
See it and have fun as well.
"myFaves" Campaign from T-Mobile
T-Mobile, the 4th largest wireless carrier in the U.S. lauched the "MyFaves" campaign a few years back, which allows you to talk to any five people (the "Fave Five") of your choice for as much as you want at a flat rate.
The campaign was based on the research finding that most customers call the same five numbers 65% of the time, thus tapping into the fundamental value proposition of mobile phones---getting in touch with people whom you are close to whenever and wherever. It also shows that the mobile business in U.S. at the time was more focused on voice calls rather than data, a quite different picture as compared to Japan.
An interesting part of the campaign was that it featured a series of TV commercials starring the NBA young superstar Dwayne Wade and NBA legend Charles Barkley, with Wade trying very hard to get into Barkley's “Fave Five”.
I selected a few funny ones from the series to show you here, please enjoy.
In this last video, Wade finally got into Barkley's "Fave Five", but as it turns out, this may NOT be what he wanted after all......
The campaign was based on the research finding that most customers call the same five numbers 65% of the time, thus tapping into the fundamental value proposition of mobile phones---getting in touch with people whom you are close to whenever and wherever. It also shows that the mobile business in U.S. at the time was more focused on voice calls rather than data, a quite different picture as compared to Japan.
An interesting part of the campaign was that it featured a series of TV commercials starring the NBA young superstar Dwayne Wade and NBA legend Charles Barkley, with Wade trying very hard to get into Barkley's “Fave Five”.
I selected a few funny ones from the series to show you here, please enjoy.
In this last video, Wade finally got into Barkley's "Fave Five", but as it turns out, this may NOT be what he wanted after all......
Kamen Rider's Gadget
I saw a picture from Prof.Sugai ppt. 2003 Kamen Rider used "cell phone" to henshin (transform), notices that most of recent Kamen Riders used gadget to henshin. I list some Heisei Kamen Riders here along with the gadget they used to henshin. May be we can see how trends delevoped in Japan.
2003 555: Cell phone
2004 Blade: Card (casino card)
2007 Den-O: Smart Card (for train)
2009 Decade: Card (game card)
2010 W: USB Flashdrive
2011 OOO: Coin/Medal (for vending machine)
Especially, the current airing Kamen Rider series tend to use a lot of popular gadget, including iPhone and iPad. May be this is not just for advertising a product...
TOYOTA_CM of child manager
Dear everybody
Do you know child manager? His name is Seishirou Kato. He is very famous actor, nine years old and child manager of Toyota. I feel that this CM is impact. We do not think that child do not become manager. Do you feel this CM?
He is very cute boy and popular, so this CM continues by ten series. Finally, He said, "It is necessary to change." We have to change. How about you?
Do you know child manager? His name is Seishirou Kato. He is very famous actor, nine years old and child manager of Toyota. I feel that this CM is impact. We do not think that child do not become manager. Do you feel this CM?
He is very cute boy and popular, so this CM continues by ten series. Finally, He said, "It is necessary to change." We have to change. How about you?
"Triple Check" Change Customer valus
After we finish Air France Case Study, I think, we more understand about travel industries especially air travel. This industry is high return and high risk. A lot of famous branded air travel were bankrupt, for example Concorde and resent case is JAL. Similar with JAL, in 1999 Garuda Indonesia faced bankrupt. However, now Garuda generate high profit and very agressive in market. Garuda uses e-marketing to improve their business, Garuda send email to potential customer and touch the essential value of customer,"safe..safe.safe" This is the example which customer feel safe.
Distinctive Design
Distinctive design may be catch customer value.
[Mikiko Fujii, Customer]:
"One million yen... for me, it's not affordable. But for someone who loves fancy designs or consider cell phone as an accessory, one million yen is not nonsense."
"One million yen... for me, it's not affordable. But for someone who loves fancy designs or consider cell phone as an accessory, one million yen is not nonsense."
Did You Say Beautiful Pilipinas?
Less than 24-hours after going online, the Philippines' brand new tourism website was immediately put down. "Pilipinas" is the local word for the Philippines, while "Filipinas" is used to describe Filipino women. The new website's address was supposed to be www.beautifulpilipinas.com. But apparently, there is an existing porn site, www.beautifulfilipinas.com and it was using the same keyword "beautifulpilipinas".
Personally, I don't like the sound of BeautifulPilipinas for a tourism website. It's just not catchy for me. But more than that, it's unbelievable that no one even bothered to check the search keywords and similar sounding URLs before publishing the new website. Good thing that this was supposed to be a "preview" and not a full launch. However, damage has already been done. The incident has caused a stir in social networking sites such as facebook and twitter.
Aside from the URL mishap, there were a lot of complaints on the usability and overall look of the website. See here.
Wednesday, November 17, 2010
New Facebook messaging tool
http://www.nytimes.com/2010/11/16/technology/16facebook.html?_r=2&ref=technology
Facebook is betting that email will be a thing of the past. This new tool which is currently available by invitation only will provide users @facebook.com addresses. Users will be able to connect email, text messages and chats through one point.
Facebook is betting that email will be a thing of the past. This new tool which is currently available by invitation only will provide users @facebook.com addresses. Users will be able to connect email, text messages and chats through one point.
Tuesday, November 16, 2010
What happens when a 6-year-old and a 12-year-old get in a fight?
Something is happening...
Facebook will start own e-mail service.Google is adding social-networking function.
According to some news resources, last week, Google made waves in tech circles by saying it would no longer allow Facebook to grab information about Google users’ contacts in Gmail.Facebook continues to block Google from gaining the same access to Facebook contacts data with users’ permission.
By the way, after I saw this clip video, I could no longer feel boosting Facebook is a good site for viral marketing... Demerit. might surpass merits.
Facebook will start own e-mail service.Google is adding social-networking function.
According to some news resources, last week, Google made waves in tech circles by saying it would no longer allow Facebook to grab information about Google users’ contacts in Gmail.Facebook continues to block Google from gaining the same access to Facebook contacts data with users’ permission.
By the way, after I saw this clip video, I could no longer feel boosting Facebook is a good site for viral marketing... Demerit. might surpass merits.
Impressive GATSBY CM
Mandom corp. is the No.1 player in Japan’s cosmetic markets for men, such as facial cleansing foam and hair dressing. Its leading brand is GATSBY. Below TV CM drew Japanese young generation who want to become handsome guys. The main actor is Mr. Kimura Takuya, the most famous actor in Japan. Check it!!
You may become the center of attraction by GATSBY!
You may become the center of attraction by GATSBY!
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