A free food advertising newspaper on a stand at our local supermarket is really using QR code well

A free food advertising newspaper on a stand at our local supermarket is really using QR code well

The 16 page A3 format paper is loaded with glossy images of various dishes supported with dietary information and the preparation instructions.
There is a recipe for each day of the week over a month and is designed to show a well balanced diet using a variety of ingredients, Japanese & imported items
What caught my eye was the QR Code for each dish, the contents of the QR code hyperlink show similar information as the print but with the options to save, send to a friend and navigate to other recipes and services to receive news updates and new recipes.
The phone website is easy to use with supporting images.
The PC website is www.quicooking.com

http://gallerie-japan.livejournal.com/

Hi all,
While being busy with own research (Niigata project), sometimes good to see others report. Here I’ve seen interesting article, named The development of an e-travel service quality scale by Chaang-Iuan Ho and Yi-Ling Lee, from ScienceDirect.
The pdf link :
http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6V9R-4N3P4YN-1-1&_cdi=5905&_user=1088630&_orig=search&_coverDate=12%2F31%2F2007&_sk=999719993&view=c&wchp=dGLbVlb-zSkWW&md5=27adc67369781872b1e54a86365dbc64&ie=/sdarticle.pdf

Buya

Negative impact of CM ??

I wonder what klind of impact does this CM have to consumer.

If you go to Japanese Motorola site, you can see an actor (David Beckham)

wearing a Bluetooth Wireless Head set S9 on his ear.

But at the same time, he has paintings on his body.

How do people feel if the handset which you bought

is promoted like this ?

http://motorola.jp/hellomoto/flash/default.htm

Japan's Cyber University now offers course on mobile phone

Japan's Cyber University in Fukuoka City, the nation's only university to offer all classes only on the internet, opened in April 2007. Last Wednesday, it has began offering one first class on mobile phones, "The mysteries of the pyramids". With 71% owned by Softbank, the Cyber University plans to expand more lectures via mobile phone. With this expansion, non students of the school but Softbank subscribers can view the lecture for free.

Japan Cyber University offered 4-year university course under two departments: information technology and world heritage. Currently, it has 1,850 students for both departments. Students were said to be mostly in their late 20s and early 30s with many hold jobs.

For more about Japan Cyber University , see Softbank press release and university website (available in Japanese only)
For info. about mobile class, see these articles (1), , (2), (3)

Facebook revamps new advertising system

Seeking to keep the peace in its popular online hangout, Facebook Inc. has overhauled a new advertising system that sparked privacy complaints by turning its users into marketing tools for other companies.

http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20071130/facebook_advertising_071130/20071130?hub=SciTech

SALOMON

SALOMON

for niigata project, as an example