eMarketing 2011

My last post in this year

2011-12-18T22:29:00.002+09:00

E-marketing course in Fall term 2011 is over! In this time, I'd like to put my last post here.

It's amazing subject. Personally, I love study Art, but my previous experience I was graduated in Science -related area and I found studying Science is not bad for me.

Now, I know why I like Marketing, because marketing is the combination between Arts and Science. You need creative idea and analysis. I enjoyed study in this class very much. Can't wait to study in Brand management next term :)

The final project is the most difficult part but full of experience. Luckily, my group have two Japanese guy, so they can find out the information in Japan market and analysis the data while the others work on report and presentation slide. I think we all learn a lot from this course, thank you professor!!

See you all again next semester.

Let's remember VALUE

2011-12-13T22:46:00.003+09:00

I can't believe it's over already!

eMarketing was a lot of work, but at the same time incredibly challenging, rewarding and educational. Doing work for a real company made the course very exciting and useful for the future. I give my thanks to Professor, my group members and my classmates for an awesome and VALUABLE term.

As my final contribution to the blog, I'd like to share an amazing project creating VALUE, and a very interesting-looking language learning platform. I signed up for the beta already :)

http://youtu.be/-Ht4qiDRZE8

Hamster

2011-12-13T21:01:00.004+09:00

Hamster: This lively pet hamster will keep you company throughout the day. Watch him run on his wheel, drink water, and eat the food you feed him by clicking your mouse. Click the center of the wheel to make him get back on it.

eMarketing Class

2011-12-13T18:24:00.002+09:00

Hello all,

we concluded eMarketing Class today but as they say, the journey has just begun. see you around campus. otsukaresamadeshita.

Alvin

Future of the Digital River

2011-12-13T17:20:00.002+09:00

The eMarketing class is over! I would like to pay my thanks to Prof. Philip Sugai, my class mates and my group members.
After today's presentation for Digital River, i hope that the Digital River finds a stable position in the Japanese market very soon. I hope the Digital River also re-enforce its marketForce to obtain its target in a much better way.

Best Regards,
Amina

I learned many!!!

2011-12-13T01:34:00.003+09:00

We will make presentation tomorrow in front ofBrent. Our group spent more than 20 hours in study room in this weekend. Thisproject is very tough for us, but I am pleased at our path. I learned manything through this project.

To tell the truth, I didn’t likemarketing because I have a bad image of marketing like a “high-pressureselling”. However, I learned that marketing doesn't mean just only “sales”. I learnedthat marketing is not equel to “advertisement”.That is very big harvest for me at IUJ. I am very happy to attend thisclass in this term. Thank you, professor Sugai and classmate. I learned many many thing from our class.

See you tomorrow, everyone!! Good luck!!

Good luck

2011-12-12T22:27:00.000+09:00

Good luck everybody in all your presentations to brent tomorrow. I hope we might really help out in making Digital river even more competitive in Japan as it is in North America!!

Digital River and Final Class

2011-12-12T22:19:00.002+09:00

Tomorrow will be the presentation day of Digital River project and will be our final class for E-Marketing course. Honestly, Digital River project is a bit tough for me. Information is quite hard to find and most of the data is in Japanese so I have to depend on our Japanese friends for those information. We did have a lot of meeting and it consumed a lot of times and with all the course's final project, it's hard. But finally we are finished and it turned out to be good. I learned about of things from this group project and also from professor's lecture. Thank you :)

One more opponent

2011-12-12T11:00:00.002+09:00

We learned push marketing like "Minority Report" is annoying for customers and not effective. We should consider what the value is for customers for marketing.

However, in the real world, there is one more opponent who violate the right way of marketing. It is a sales manager. Sales managers tend to regard marketer's task as making company's logo apear in media as much as possible. So they often claim marketers to do push advertisements, especially in case competitors do so. In addition most of them claim with very loud voice.

I think it is one of marketer's task to persuade them, however, can we, e-marketers, persuade them in calm and proffessional manner?

Marketing Lessons by Hubspot founders

2011-12-11T21:36:00.002+09:00

http://vimeo.com/14112146

I can't comment about it.

10 Future Technologies That Already Exist

2011-12-11T21:10:00.004+09:00

I still interesting in future technology from last class, let me introduce you more
Just found this interesting video, 10 Future Technologies That Already Exist

1. force field : for military training
2. exoskeletons : increase human ability to carry on heavy things, runs, jumps, effectively
3. Hover car
4. cloaking device
5. Hologram TV
6. Retinal implant
7. wireless power : sent the electricity to device without cable power cable
8. thought controlled robotic
9. Big dog,
10. Printing human organ, a ten times better printing than x-ray

Can you imagine what will happen in 10 years after this?

Stuck in the middle

2011-12-11T20:01:00.001+09:00

There are moments I am astonished at what I learn in the class, particularly those technologies that are already around us yet, unknown to IUJ geeks unless they've enrolled in e-marketing. I walk to the dorm thinking, am i just shrinking? Developments have no bounds. I am amazed that I no longer can count how many times I mouthed those videos in class to friends, in chats, and even posted my exhilarated status in FB after the lesson on personalization & privacy. Data mining behind my back? Or, just under my nose? Goosebumps!

Perhaps, too, I testified too much one asked, is e-marketing offered next term? Darn. "Iwww, 2nd years shouldnt ask this," I laughed. I'm happy that one class brings me to the world's phenomena that somehow advance me from the rest. I look at my listeners and I see a bunch of ignorant like I used to be. Hahaha.

Then, the future. This is tricky. There is a present which is yet a long future for the rest of the world. My country. I look back home and see that so much of what I know now is so much for it yet. Siri, for one, is yet on her way to our capital. The flat surface technology will have a long way to go. The roads there are bumpy and dense. We have to cope, yes, but we cannot hurry.

There is a great divide that technology caused in the Philippines. Of course, some have ample and others are empty. Merely a handful own a smartphone. A large population do not even have a backward PC at home. And here I am learning that the far greater privileged can soon smell just about anything through their gadgets. It warps me.

My life in the capital city helps me cope easily. I understand what is happening. I like advancing. Yet, if I need to be a marketer CEO even in Manila, most of the tools and techniques from e-marketing are not present, they are future. And when I finally have them there, in countries like Japan, they shall be past. In developed economies, what I learn in the class is history. Technology eccentrics won't stop.

Meantime, I'm stuck in the middle... 'til i dunno how long.

Kagawa prefecture = Udon prefecture

2011-12-10T23:57:00.002+09:00

Recently, local gavarnment and local town have concentrated on their own P.R.

For example, Kagawa prefecture; it is one of the Japanese prefectures which is located in Sikoku area.

The prefecture announced that "Kagawa prefecture" changed name from Kagawa prefecture to "Udon prefecture".
Kagawa prefecture is famous for Udon.

Of course, it is a joke.

But, about New year card for 2012, if you mail it to people who live in Kagawa prefecture, you can use "Udon prefecture" insted of "Kagawa prefecture" in their adress.

Kagawa prefecture and the Ministry of Posts collaborated on this funny project.
I like it.

Finally, please enjoy "Lady Kaga" not Lady Gaga.
It's just CM for Kaga hotspring in Ishikawa prefecture.

http://youtu.be/bdwzd8oEO5M

Productivity Future Vision (2011)

2011-12-08T10:13:00.002+09:00

I knew I wanted to show this in class with another option depending on what other classmates had shown. My understanding was wrong that I printed a paper while I would show this on screen after a brief annotation. Or, that I would not need to show anything at all. As soon as classmates begun and realized that my understanding of the homework execution was off, I took a backseat. In case I would miss the chance to show this and say my piece next meeting, here it is for anyone's click. Thank you.

the Future Contained in a Really Small Package

2011-12-07T11:53:00.001+09:00

Nanotechnology pertains to ultra-super-micro (i mean REALLY small) objects which can carry out a variety of functions. In the field of emarketing, nanotech can be used for identification, tracking (for LBS), and even determining context (ex. body temp monitoring). The thing with nanotech is it can be worn (embedded in clothes, jewelry, just about anything) or even embedded in the human body (i'm sure they will find a way, or argue that it is safe). nano sized RFID chips will play an important role in this one to transmit the information. for ID, nano-sized devices can be worn for full body scans (a body profile is kept and matched). in a much sci-fi way, we all know that DNA is really truly unique. if safe enough nano devices which can be embedded in the body are invented, then these devices can take a profile of a person's DNA at the point of identification, submit it to a reader which in turn matches it with the person's DNA profile. In the future, it may also be possible to create personalized and unique nanotech devices. if that's the case, i wonder if the term "nano-ID theft"will come to being.

Paypal and PR

2011-12-06T20:01:00.004+09:00

Maybe not quite so related to future marketing or "the internet of things," but I saw this article and thought it was relevant to the class.

Basically, a fairly popular website (regretsy.com) decided to start up a toy drive for Christmas season. A Toy Drive is a charity in which people buy toys to later be donated to kids in need. It's understood that most of these kids would probably not be getting any presents for Christmas otherwise.

Everything was going great, until... Paypal decided to shut it down. Their argument was that the "donate" button that the site owner used could only be used by non-profits or a worthy cause, not for charity. Not sure if I understand the difference between a "worthy cause" and "toys for needy kids," but I'm not in charge of Paypal.

This resulted in April Winchell (the person running the charity) having to incur paypal feeds, needing to refund a lot of people, and unable to give monetary donations to the families in need. Paypal also decided to freeze the associated account, meaning April Winchell not only couldn't access the charity money, she also couldn't access her own, personal funds.

Now, whether she actually transgressed against Paypal Terms of Service or not is irrelevant, I believe; she runs a popular website and this story will have been reblogged and retweeted by now. She's an influental member of the community, and her word of mouth will have just brought down Paypal's reputation even more.

In her words:

So to recap:

$ They allowed me to use a donate button, and got a portion of the donations
$ Then made me return the donations, and kept a portion of the fees on the donations
$ They allowed me to use a Buy Now button to sell gifts individually, and got a portion of those sales
$ Then made me return the sales, and kept a portion of the fees on the sales
$ They processed the toy purchases, and made fees on that

They have made a fortune for not doing anything but making me manually return thousands of $2 sales and contributions.

According to some of the comments, Paypal was trying to freeze discussion on this matter on their facebook page. It doesn't seem to be working. And I've seen it mentioned three times already in my twitter and blog feeds, so... I don't think they'll succeed in shutting down discussion. It seems to me like Paypal needs a better PR manager.

Mobile site - new e-marketing trend in the near future.

2011-12-05T10:47:00.000+09:00

You are using mobile internet. You are frustrated in view a web page on your cell phone.

Mobile site is a solution for you.

Identity in the Future

2011-12-05T10:05:00.002+09:00

One area I would like to discuss with you all today is the Future of Identity.
Here is one site that has been very popular in managing passwords, etc. called LASTPASS .

And here is a link to the Minority Report "Eye Scan" of the future.

Who will manage our identity in the future? Let's Discuss!

Facial recognition technology

2011-12-05T03:06:00.001+09:00

Recently, there are facial recognition technologies around life. For example, digital cameras; when we take a picture with digital camera, digital camera detects our faces by using facial recognition technology. The technology adjusts auto focus to our faces. It prevents for out of focus.

Now, the technology is introduced to marketing field. For example, digital signage; it means electric advertisement. Some digital signage systems have facial recognition technology. When people watch the digital signage, the face recognition technology catches the faces and then analyses gender, age, and so on. And then, the signage starts advertisement which is suitable for the watching people.

Another example, some shopping malls set cameras with facial recognition technology at entrance. By using cameras, they can know how many customers come to the shop or how many times specific customers come to shop in a month. Moreover, some shops set cameras each around corners. By using the cameras, the shops can recognize customers’ consumption behaviors. The shops use the data in their marketing strategy.

In future, facial recognition technology will be exploited various marketing field more and more.

Keep Walking!

2011-12-05T02:20:00.000+09:00

The ad is about the journey of more than 200 year development of well known alcohol brand - Johnnie Walker. Robert Carlyle - a Scotland famous actor is the story-teller.

The advertisement is quite long. However, you can understand clearly about the man who walked around the world and the journey of JW development as well as excellent alcohol products that it provides to global customers.

I like JW from the starting of my work. I am a member of Vietnamese JW club as a result of its wine and its slogan.

What do you think after watching this trailer?

Do you want to try all kinds of its labels?

Let's try it and feel JW's flavor. I believe you will like it like me.

Hina.

What will you imagine if first you hear : "A Day Made of Glass"?

2011-12-04T23:13:00.003+09:00

What will you imagine if first you hear : "A Day Made of Glass? A quick response from me, I imagine the whole part of a house where I will live in made of glass. Well.... it sounds not engage with technology, but I think, at least my answer nearly the reality that is offered by Corning Incorporated , the US world leader in specialty glass and ceramics.

"A Day Made a Gass" is a viral marketing campaign from Corning to realize a vision of futuristic technologies by utilizing a glass as a media interactive surfaces. As a company that makes the bulletproof "Gorilla Glass" in iPhones and iPads, Corning has been fascinating people in the world by its vision (number one on the French video chart, 340,000 facebookshares, 14 thousand + Tweets and over 1000 blog posts ). Corning not sell its product only for nowadays people needs , but also sell for a future that most people dream of.

So, don't be afraid to be obsolete in emarketing for tomorrow ( as my friend mentioned in blog : "Even just cope, not surpass..." :) ), because there will always be innovator2 in the companies that be ready to face fierce competion by creating combination of the products and sophisticated technologies in their marketing strategies with considering to the consumer trends in long term.

Sources :
http://www.corning.com/news_center/features/A_Day_Made_of_Glass.aspx
http://whatworkswhere.com/index.php/2011/global/viral-video-marketing-campaign-corning-a-day-made-of-glass/

Even just cope, not surpass...

2011-12-04T18:32:00.001+09:00

When I look at the future of e-marketing, it shivers me that what I may have learned today will actually be obsolete tomorrow. The competition is fierce and the technology is speedy. How can a one three-month term of theories cope?

Coming eMarketing trend: NFC (near field communications)

2011-12-04T17:47:00.002+09:00

Although already mentioned in a previous class, this trend is in my opinion important enough in the near future that I chose to blog about it.

Near field communication (NFC) chips, based on RFID technology, allow instantaneous communication between mobile devices. The difference from RFID is that transactions can be conducted through NFC, and that NFC can be linked with mobile applications. An NFC chip can contain e-money, proofs of membership (for gyms etc.), keys (for hotel rooms etc.), loyalty program points, credit cards, business cards and other data. NFC is also likely to succeed QR codes, since NFC requires only swiping the phone on an NFC tag, no scanning with a camera is needed.

As for security, in principle, NFC is safer than cash since an NFC device can be protected (through a password or biometrically) and locked remotely in case of loss or theft. Unauthorized reading of an NFC transmission can be hindered through SSL technology.

Although the first NFC-enabled phone was introduced as early as 2006, and services such as Mobile Suica in Japan and Hana SK credit card in South Korea have already gained popularity, this technology is yet to go global and yet to show its full potential. I can see 3 reasons to this:

NFC chips do not yet have a global standard. In the case of Japan, the most popular NFC service (Mobile Suica) is only available in Japan, and uses Sony's proprietary FELICA chip. The chip is expensive and has not seen diffusion outside Japan. However, there is already an ISO standard for NFC, and many handset manufacturers including Samsung are installing globally standardized NFC chips. With the diffusion of smartphones manufactured by global companies, it is likely that global standard NFC chips will become standard also in Japan.
NFC chip in itself is not sufficient for transactions - application software is needed. Until now, mobile carriers have had their own proprietary, regional software which is not globally compatible. One notable candidate for global NFC application software is Google Wallet.
Security concerns. It will probably take some time to convince people to use electronic payments in a new way: offline transactions. Technology standards have to include robust security. In the ideal case, NFC will reduce crime as e-money becomes much more difficult to steal than cash and credit card information.

As this technology is already available today in Japan and limited number of other markets (talk about unequal distribution of the future...), and has many useful and convenient applications, I suspect NFC will be the next BIG thing in eMarketing.

References:

http://en.wikipedia.org/wiki/Near_Field_Communication

http://www.advertimes.com/20111202/article42875/

http://www.nfctimes.com/blog/dan-balaban/google-gears-nfc-m-commerce-wallet-war-ahead

Critical issue of privacy

2011-12-04T17:45:00.001+09:00

https://www.youtube.com/watch?v=T17XQI_AYNo

My smart phone is spy.

One "Future trend" in eMarketing - Mobile connected devices

2011-12-04T17:23:00.008+09:00

The Future of Digital Marketing: Pakistan 2015 - Mobile Connected Devices

“We’re not in the business of keeping the media companies alive, we’re in the business of connecting with consumers”. "Trevor Edwards, the vice president of Nike in October, 2007"

Expect 15% of all advertising in Pakistan to shift to digital, interactive, mobile, social and online video over the next five years.

The Ubiquitous Mobile Eco-system

If you think the Telecom sector is huge right now, wait for a few years. With close to 60 million phones and 90 million SIMs providing the foundation, already without a doubt the next big thing is going to be mobile. You maybe getting tired of hearing about how it’s going to happen, but it is coming and coming soon and it’s going to be not just about phones, it will be an entire ecosystem built around the mobile – any service, anytime, anywhere and on any screen. Bring in location based services, m-commerce and Proximity forms of marketing enabled by a million strong SME sector and it’s a no brainer that mobile-assisted shopping will be integrated into the physical and m-commerce especially will become a necessary part of multi-channel retailing and an important component of Point of Purchase Promotions. With that we can portend the rise of mobile comparison shopping, mobile coupons, mobile affiliates and ever more SMS services. Add in social networks which are being promoted on even the Chinese mobiles, we can easily perceive that social media and social commerce on the mobile device will be a big part of our marketing efforts. For the marketers the challenge in this regard will be even more platform fragmentation.

Statistics on internet penetration and facebook:

Is the facebook future trend in Pakistan? I will answer the class.....

Reference links:

http://umairmohsin.wordpress.com/2010/12/23/the-future-of-digital-marketing-pakistan-2015/

http://www.internetworldstats.com/stats3.htm

http://www.slideshare.net/pgolding/mobile-20-ubiquitous-connectivity-2680406

The Future of Marketing - Gaming Style

2011-12-04T17:20:00.003+09:00

I think we all know about product placement -- when a tv show or movie seems to focus on a product for a bit longer than is natural, with a little bit more detail than people would normally talk about.

But did you know: it's not limited to just TV anymore. A lot of games have already incorporated a type of product placement. The PC game Deus Ex: Human Revolution features game ads during loading screens, as well as some less obvious ads in the in-game newspapers.

Of course, it doesn't stop there. Racing games are ripe for product placement; Sony's "Home" and Microsoft's Xbox Live both feature branded clothing for player avatars. It can extend even further, with non-racing games featuring a certain brand of car for the main character, camera angles innocuously (or obviously) zooming over the logo. Maybe while making a character walk through a shopping mall, well-known brand stores make up the background. With online games, the logos can be constantly updated. A high speed car chase down the highway can have billboard ads that match to the player's IP address. FIFA and other sports games can be sponsored by the same companies that sponsor real-life games. In-game TVs can play commercials -- in fact, the game Alan Wake for the xbox 360 rewards you with "achievement points" for watching such an in-game TV ad.

There are many ways in which advertisers and game developers can come together to sell their brands; the problem is doing so without arousing the ire of the customers. Of course, for every gamer who does complain, there are probably another five or ten who passively took in the product placement without realizing it was there.

And while the core gamers (those who buy the more "hollywood"-esque games) may be a bit more knowledgable about what seems out of place, casual games on facebook or mobile devices may have an even easier time of getting product placement by. A game like cityville could easily tie in-game products to real-life products, like giving the player the option to add a starbucks to their town. It all boils down to finding the right fit.

More and more people are playing games, so I think this is a channel that can't be ignored.

(By the way, for a funny take on TV product placement, click this video clip.)

Want to buy cloth online?Not sure if that beautiful cloth fit you? Here is the solution!

2011-12-04T02:27:00.005+09:00

Reference : Reuters

In IUJ, as everyone know, it's a bit difficult to do shopping, especially for clothing.
Many time I look Japan girly shopping website and I really want to buy my coat, pants, etc for winter time, But before I click to pay such a big money... I have to wait and think..

"Is it fits me?"
"My hip is big... I don't know how much it big.. but it's big.... Do I fit with that pant?"

Then I put my risk away, I'm not buy it.

I really glad when i read this new coming technology.
"Fits.me" the virtual fitting room produced by a Germany company, UPcload
it's a new technology that can personalize online shopping user. You go to the website, enter your sizes, then it will show if this cloth is fit you or not.

Here is video for example

This idea is very interesting. If the technology go further, we may able to see our model on internet. Then, when we do online shopping , we can match the shirt, skirt, boot, etc on our virtual model, same as we dress up barbies doll. Then we can decide easily if it's fit our body or not.

I found this video related to this idea :FitNect

If this technology were launched on amezon, I think I'll lost a lot of money for online shopping!!

The Future of E-Marketing

2011-12-03T20:20:00.000+09:00

I can see E-Marketing growing even greatly in the coming years as the internet users have proven to be increasing drastically over a few years according to http://www.internetworldstats.com/emarketing.htm thereby making it their lifestyle to almost do everything over internet as they find it convenient to do so.

This behavior has even been facilitated by enabling the use of internet over most of the smart phones.

Since a phone has also proven to be part of most of people’s lives according to http://www.idc.com/getdoc.jsp?containerId=prUS23028711.

They have also seen it as a tool they can use, just to mention a few, as an e-wallet and teleworking, where they can contribute to an important debate while travelling thereby saving the time in waiting for someone until they back in the office or have access to computer to access their e-mails leading to a effective use of time.

However in E-commerce, this can only grow depending on country by country, as almost all the financial transactions depend on the use of credit cards to do a payment on a product or service. Looking at countries like Malawi where the use of a Credit card is still proven to be a challenge due the economical and the infrastructure limitations, the impact might not be the same, unless there is an alternative way to settle the payments.All in all globally it will definitely continue growing.

The Future: The convenience

2011-12-03T20:02:00.002+09:00

In the near future, what customer will value the most is convenience. Because they are very busy, they want to be able to shop from everywhere but still feel like they are in the actual store or shop. They want to be able to see and look around the products and observe them from a remote area.

For example, Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.

Or you may do not even need the new technology. By using the existing technology like QR code and smartphone, you can do the new way of marketing.

Tesco placed placing virtual displays that feature over 500 of the most popular products carried in their conventional Tesco Homeplus stores. The walls of the subway station are very convenient place for people to do their shopping while waiting for their train. Customers can scan the QR codes using the Homeplus app on their smartphones and get delivered right to their doorstep.

---

What marketer should be concentrate on is content marketing and inbound marketing. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

I believed that those existing channels are still essential for e marketing. The website with high CTR, low bounces rate, broad web-presence, niche web-presence and original content will outperform. So e marketers should focus on to provide information that is

Personalized
Comprehensive
Fresh
Relevant

Search engine optimization:  

Search engines will remain primary mean of getting information
People will click on the relevant ads and the PPC costs will remain reasonable
Fresh content and relevant links will still rule the internet
Search results will get more personalized and area specific
Publishers and brands are expected to deliver more personalized, most comprehensive, fresh and relevant content to get indexed in search engines
Blogging is a way to update your website periodically with fresh and unique content so blogging will help driving visitors to website

Email marketing  

Integrating social media along with email, for example, Google buzz
Value -> builds easy to use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately

Social media networking:  

Social media networking is in its initial stage, it has yet to evolve, and many a things are yet to come
Future of e marketing is going to be effected mostly by social media networking
Social networking websites are an effective way to take feedback of product or services

Mobile Marketing

Nowadays many people are carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the website
Low-cost mobile marketing like mobile websites, mobile email marketing, mobile text messaging, mobile application development and area specific marketing
Smart phones are opening new channels like SMS, mobile pages, online sales collateral, and virtual couponing or money mobile technology, which will simplify the reach to the targeted audience/ customer

Why the Android market is the future of mobile affiliate marketing

2011-12-03T19:54:00.001+09:00

Why the Android marketis the future of mobile affiliate marketing

Likeit or not, the Android market is set to shape the future of mobile affiliatemarketing.

Smartphoneuse is exploding, and many online gaming companies have embraced the newsmartphone operating systems (OS). Most online casino and poker developers nowcreate mobile versions of the web’s most popular gaming rooms for eitherGoogle’s Android or Apple’s iPhone — usually, both.

Because

The iPhone and the Android are by far the largest drivers of thesmartphone market.
In recent years, Google’s own Android phones have not only caughtup to the iPhone in sales to new users, but are beating it

Android OS – 50%
Apple iOS -25%
RIMBlackBerry OS – 15%
Windows WP7 –7%
Palm/Web OS –2%
Symbian OS –1%

Affiliates still shouldn’t underestimate the iPhone. It’s clearlythe cooler of the two brands, when it comes to mobile affiliate marketing

It should also be noted that the iPhone is hardware and anoperating system. That means that only Apple can produce devices using theiPhone OS.

On the other hand, the Google Android market is wide open to anyphone manufacturer that wants to produce it.

Why the future belongs to Android

The iPhone is far from dead, and is still a valuable market, theGoogle Android market is growing at a much faster rate, and is expected to bethe mobile industry standard in the near future.

Big brands on Android

Theworld’s leading gaming brands are already embracing the Android market as agaming platform.

In July, 2011, Bwin released a new Android mobile app.
In January, 2011, Microgaming released a suite of Android games,and has continued to release Android games via its Spin3 division throughoutthe year.
Other brands that have launched Android versions of their gamingrooms include William Hill, All Slots Casino, 32Red, Bet365, and quite a fewothers.

Ifyou’re not in on this market yet, you may be missing out now, and you’llcertainly be missing out in the long term.

U.S. Smartphone Market: Who’s the Most Wanted?

Thingschange quickly in the U.S. smartphone market.

Accordingto The Nielsen Company’s monthly surveys of U.S. mobile consumers fromJuly-September 2010, consumers planning on getting a new smartphone had a veryclear preference:

A third (33%) wanted an Apple iPhone
Slightly more than a quarter (26%) said they desired a device withthe Google Android operating system (OS).
And 13 percent said they wanted a RIM Blackberry.

But consumer preferences can be fickle. Those same surveys forJanuary 2011 – March 2011 show just how much things have changed:

According to the latest figures, 31 percent of consumers who planto get a new smartphone indicated Android was now their preferred OS.
Apple’s iOS has slipped slightly in popularity to 30 percent
RIM Blackberry is down to11 percent.
Almost20 percent of consumers are unsure of what to choose next

So IPhone is going to face the tough time

Taxi sharing service

2011-12-03T18:15:00.003+09:00

A few months ago, I thought about taxi sharing service. What is Taxi sharing service? It means that people use taxi by multiple people who get to know one another by using web site. The main purpose is that people can save money.

At every late night, many people especially businessmen form a line in front of station to go home by taxi, because public bus service finishes at that time.

If I look the situation, most people take a taxi alone not 2 or more people. But I think there are people who live in close area.

So, I thought about taxi sharing service by using web site. People register starting point and destination on the web site, and then the web site finds good combination for 2 or more people. It’s very good service for us. We can save money, time, gasoline for the earth, and CO2.

I believe that if we use the latest web technology, this kind of service will attract many people especially businessmen and businesswomen.

Challenge of Izuyone, a rice shop in Kobe, to personalize

2011-12-03T17:16:00.003+09:00

It is hard for Japanese to find rice which meets their preference because there are very subtle difference of taste and flavor between the breed and place of production.

Izuyone, a very small rice shop in Kobe (http://www.yonezou.com/) is trying to solve the problem by personalization.

Its business model is unique. It always deals with about 20 brands of rice and they change seasonally. First, customers buy a right to get 30kg of rice for 10000 yen. Then they explain their preference to the shop clerk, are recommended particular rice and got only 10kg of it. After consuming it, customers go to shop and discuss the impression of it with the shop clerk and are recommended another 10kg. The clerk records the information about their preference; therefore, the more customers buy rice from it, the more they can get rice which suits their taste.

Now Izuyone uses Internet only to provide information about its products by its own HP, Face Book, and Blog. But if its business model were digitalized, it would explode. And it can be adapted to other products like Japanese sake, shochu, miso, and so on.

New Search Engine Wolfram Alpha

2011-12-03T15:31:00.003+09:00

http://www.wolframalpha.com/

This style search engine show the future vision of marketing. Wolfram Alpha search the answer based on obscure question from all website in the world. For example I ask for Wolfram Alpha that " Lady GAGA how old?" then Wolfram Alpha answer that "25 years 8 months 5 days."

I don't understand specific technology using this search engine, but This type of new technology shows the vision of future marketing. People always ask the obscure question such as " I want to got someting!" to serach engine of own private database, they answer "You ate too spicy food in last night, Please eat this yoghurt which made by switzerland farmer Leon.

Now personal data are not only simple data, but also humans life and thinking. If marketer gets the personal data, they can control the customer's preferences using this technology.

Future trend of mind reading technology

2011-12-02T11:25:00.001+09:00

This is myfavorite TV program “60 Minutes in CBS News” in U.S. 60 Minutes in28 June 2009 show us the future of mind reading technology. In this program,some company provides us this technology which took form as MRI scan. That is, atthe present time, if we want to be read our mind by the other person, wehave to go to specific place where machine established.

At thattime, this technology was not proven. However, according this program, the computerfound the place in the brain where that person was thinking. In nearfuture, we would have “mind reading machine” in the shape of more convenientthan MRI scan.

Actually, many companies are interested inthis technology such as Unilever, Intel, McDonalds, P&G, MTV, and BICOMwhich were client of this company for marketing purpose.

However, do you want to be read your mind?Personally, I don’t like it and I am very scary, but this is real story. Whenmarketing method which uses mind reading technology would make practicable formarketing purpose, how can we go with this technology and how should marketeruse it? As we learned in our class, there are conflicts between privacy andmarketing.

http://www.cbsnews.com/video/watch/?id=5119805n

"Am I" and the future of eMarketing

2011-12-02T10:11:00.001+09:00

AmI stands for ambient intelligence - a future trend wherein electronic environments are sensitive and responsive to the presence of people. AmI is a vision of the future that was made in the late 1990s for the period 2010–2020 (which means it has started). In an ambient intelligent world, devices work in concert to support people in carrying out their everyday life activities, tasks and rituals in an easy and natural way.

AmI is characterized by systems and technologies that are:

embedded: many networked devices are integrated into the environment
context aware: these devices can recognize you and your situational context
personalized: they can be tailored to your needs
adaptive: they can change in response to you
anticipatory: they can anticipate your desires without conscious mediation.

(source: http://en.wikipedia.org/wiki/Ambient_intelligence)

How does eMarketing fit with AmI? To drive home the point, consider a hypothetical example:
(Assumption: You are subscribed to an AmI-enabled service)
Who: You
When: 2020, Sunday 12noon
Where: AmI-enabled Tokyo
What happens : Basedon your profile, time of day and present location, Siri

v20.0 notifies you through youriPhone20S and says "Siri here. You must be tired and hungry, there'sa McDonalds (your favorite place to eat) about 20 meters away. I’m opening Googlemap 3d for you so you can get there fastest. But if you are not in the mood forMcDonalds, here are some other choices that serve your favorite dishes (taphere to see the list and reviews). If you are thirsty, there is a 711 some 5 meters away, you can go grab acold drink and earn points as well. After lunch, I know you have some time tokill and like bargain shopping, why not visit Uniqlo located 2 blocks away fromMcDonalds. They're having 70% off on all items. Not yet in the mood to shop?There's a Tsutaya bookstore just beside Uniqlo and they already have copies of yourmost anticipated book, "The Six Immutable Laws of Mobile Business 2020".Your friends in Facebook liked it and left comments. Let me know if you want tolook at them.”

Sci-fi stuff i know but not really far fetched. Let's say its the dawn of "Minority Report".

Jeremy Spoke in Class Today

2011-12-01T23:12:00.001+09:00

That's actually a line from "Jeremy", a song sung by a Seattle-based grunge band called Pearl Jam. OK, it doesnt have anything to do with emarketing but its a great way to introduce everyone to some music trivia.

in his lecture, what struck me most was the concept of "raving fans". in a world were 20-50% of purchasing decisions are influenced by WoM (McKinsey Report), marketers have to cultivate these raving fans. As Jeremy said in his lecture, 1 raving fan=445 people. If my understanding is correct, thats the number of people a raving fan can converse with and create awareness for a product. that's a great number to feed into one's customer funnel. clearly, the more raving fans, the higher the awareness level (in terms of number of people). while this is just the first step, its a big step and now its up to the marketer how to convert them, create loyalty, and then make them advocates. clearly, advocate-=raving fans because they both do WoM.

rock on Jeremy, rock on...

Social Media use for Effective E-Marketing - Mr. Jeremy Epstein

2011-11-30T01:05:00.003+09:00

Mr. Jeremy Epstein had been talking for almost one hour continuously, not a big deal but the interesting thing was that time passed smoothly just because of his outstanding way of presenting. I did not feel sleepy even, which i usually feel when ever i get bored during the lectures. (I am sorry for being UK)

I would like to share some points collected from his wonderful lecture which might be helpful for any one who wants to refer for future use.

Marketing in a billion channel universe

Mobile Connected Devices (every where around you)
A movement must be public - In crowed
High Value of W.O.M - Primary Factor in E-Marketing (which we have been studying in our emarketing class many times)
Create but "Keep raving fans" =>> Value of 1 Raving Fan = ~ 445 Regular Fans
Relevant and Honest Participation
Unexpected >> Surprising for the positional customers (make sure not to make it a shock :p Molson was an exception, don't follow that practice as suggested by Mr. Philip Sugai)
Differentiate --- but make it easy to share
There were many more, but i am sleepy now................

If you don't trust my points please refer to the following link:

http://www.ustream.tv/recorded/18813026

Thank you very much Mr. Jeremy Epstein (for a great lecture and for a green cap) - may be the oldest alumni - but very active and energetic with outstanding knowledge

Now i am suppose to present like you....how can i .....:(

Worth Price for Swivl Value

2011-11-27T23:47:00.005+09:00

In last class, how I was really impressed to see many innovation of technologies .
For example, "Swivl" that can make camera follow our action.
However I am curious and a little bit doubt about this product.
As we knew, when cameramen capture an object, they will consider about the best angle, light and focus.
Can swivl do the same thing?
Surely, we can prove it if you buy this product.

Swivl will be launched with price $159
If the price equal with its value, I think, it will be worth price.
So, if you new gadgets lover, don't miss to reserve it from now, because Swivl will begin to ship in early 2012.
Please tell me when you've felt swivl benefit, so I will follow your trace to get one.
Good Luck!:)

source :http://www.swivl.com/

iPhone 4S vs. Android Phones: What's Better?

2011-11-27T23:42:00.001+09:00

Interface

I would never call the row-of-icons interface on the iPhone4S fresh, but its ease of use means a lot, especially to first-time smartphoneowners. And iOS 5 catches up to Android with its Notifications area, which iscleanly designed and dynamic (thanks to the addition of weather and stock info)

However, some Android phones let you do more from thenotification area. On the Samsung Galaxy S II, for example, you can toggle thewireless radios on and off. And on HTC Sense phones, you can switch betweenapps from this menu as well as tweak several settings. The other edge Androidhas in the interface department is widgets, which let you access all sorts ofinfo at a glance. Indeed, Google's OS is so customizable that the userexperience can vary drastically from one phone to the next.

Winner: iPhone 4S. While Android is more flexible, it canalso be more confusing. Simplicity wins this round.

Multitasking

Just as with the iPhone 4, it's easy to switch between appson the iPhone 4S. You just double-press the home button and swipe to eitherside. To shut down apps, you press and hold the screen and then tap the X nextto an app's icon. Because most apps are suspended when they're not open, youdon't really need to worry about them zapping battery life.

Today on Android, you must long-press the home button, butyou might only see a subset of all of your running apps—and you can't closeprograms from this view. Android Ice Cream Sandwich will offer a better userexperience, with a Recent Apps button that displays live thumbnails of yourrunning apps. And you'll be able to dismiss apps with a swipe.

Winner: iPhone 4S. But it looks like Android 4.0 will putGoogle's phones ahead.

Screen Size and Quality

One of the chief complaints people have about the screen inthe iPhone 4S is that it's the same size as the original iPhone's: 3.5 inches.But what many don't realize is that this LCD's resolution is higher than thevast majority of Android phones. The display is not only crisper but brighterthan most of the Android competition.

On the other hand, bigger screens are just easier on theeyes, and they don't force you to zoom in as much to read text. And althoughthey're not as bright, the Super AMOLED displays on phones such as the Galaxy SII and the Droid RAZR offer better contrast and more vibrant colors, makingthem great for watching movies. The upcoming Samsung Galaxy Nexus will up theante on with the first HD display (1280 x 720 pixels).

Winner: Draw. The iPhone 4S has the superior displayright now in terms of detail and brightness, but some shoppers just prefer alarger screen.

Keyboard/Typing

Amazingly, Apple's multi-touch keyboard remains second tonone, despite the fact that in most cases you're typing on a smaller display.Both in portrait mode and landscape mode, I can type quickly and accurately.I'll certainly make more errors than when using a physical keyboard, butoverall the iPhone 4S keyboard just works.

With Android phones, keyboards vary quite a bit from onephone maker to the next. Generally speaking, I've found HTC's keyboards to bethe best, with Android's stock keyboard on the Samsung Galaxy S 4G being aclose second. But Android has a few advantages. One is that you can downloadthird-party keyboards, such as Skype, from the Android Market. Second, onlyAndroid phones come with physical keyboards, though they seem to be a dyingbreed.

Winner: Draw. The iPhone 4S keyboard is great for itssize, but some prefer a bigger screen and more customization options.

Web and Data Speeds

The iPhone 4S may have a fancy new dual-antenna system andthe ability to reach 14.4 Mbps (theoretically) on AT&T, but it gets blownaway by 4G Android phones. For example, the AT&T iPhone 4S delivered speedsas high as 5.3 Mbps but averaged 2.2 Mbps. Both the T-Mobile Galaxy SII (12.6Mbps) and the Motorola Droid Bionic (11.6 Mbps) are faster.

In terms of loading web pages, we’ve seen a huge real-worlddifference as well. The iPhone 4S takes about 10 seconds to load many mobilesites (regardless of the network) versus about half that for true 4G phones.Everything on an iPhone 4S that involves data will require more patience thanon an 4G Android phone, whether it’s streaming YouTube videos or updating yourFacebook news feed. The only caveat is that 4G radios (especially LTE) candrain your battery in a hurry.

Winner: Android. 4G speeds make a big difference ineveryday use.

Social Networking

Apple is making a big deal about Twitter integration withiOS 5, and it’s certainly welcome. You can share photos, websites, and morewith just a couple of taps. However, Android goes deeper by including Facebook,as well as pretty much any other service that uses Android’s APIs.

For example, you don’t have to use Twitter on Android; youcan use Tweetdeck instead. Android also works with Evernote, Flickr, GroupMe,LinkedIn—you name it. We just wish the Sharing option wasn’t two clicks awayfrom the browser page.

Winner: Android. The iPhone 4S makes it easy to sharestuff on Twitter, but you need to use dedicated apps for everything else.

Camera

Apple has raised the bar for photo quality—both in terms ofspeed and low-light performance—with the iPhone 4S, thanks to new optics and animproved backside illuminated sensor. It also captures sharp and smooth 1080pvideo. Android phones such as the Galaxy S II are only a step behind in termsof speed, though, and they take equally good photos outdoors.

While the iPhone 4S has an HDR feature, there’s not muchelse you can do when taking photos. An advanced Android phone such as the Amaze4G has a panorama mode, HDR, burst shot mode, and more. And although the iPhone4S has some editing features, the best Android phones go further, letting youadd all sorts of effects without using a separate app.

Winner: Draw. The iPhone 4S has the best camera we’veused yet, but Android phones give you more control of your images—before andafter the shot.

Apps

After trailing iOS for years, Android is finally catching upto Apple in terms of the sheer number of apps available in their respectivestores. Apple has about 360,000 iPhone apps, compared to approximately 320,000for Android (according to research firm Research2Guidance). You’ll also findthat both app stores stock a lot of the same stuff, from Angry Birds and Wordswith Friends to Kindle and Pandora.

But if you dig deeper, you’ll find that the iPhone 4S has abetter selection of high-quality games with more impressive graphics, such asInfinity Blade and Shadowgun. You’ll also find that apps either come to theiPhone first (such as Netflix) or exclusively (such as Instagram) and just lookmore polished (Facebook).

Winner: iPhone 4S. The iPhone has always been known forits apps, and at least for now it still has a quality and slight quantity edge.

Secret Weapons

Only the iPhone 4S has Siri, a fantastic voice-controlledassistant that can help you with everything from scheduling appointments tosending messages. Other advantages unique to the iPhone 4S include iTunes;Google only offers a subset of Apple's content. And then there’s iCloud, whichdoes a better job than Google of keeping all of your content in sync acrossmultiple devices. Last but not least is the iPhone’s vast number of availableaccessories. Having a single standard connector makes things a lot easier onmakers of add-ons.

Android has plenty of unique strengths as well. In additionto offering 4G speeds, only Android has free GPS navigation built in. And onlyAndroid phones support NFC, which enables mobile payments and will gain evenmore power with Ice Cream Sandwich. With the beam feature you’ll be able toshare all sorts of info with a tap.

Winner: iPhone 4S. Siri + more content + more accessoriesgive Apple the win in this round.

Simplexity as law for Mobile business

2011-11-27T19:42:00.000+09:00

Last class when we were learning about laws for mobile business and the professor mentioned Xbox 360 as one example of simplexity in products, it just reminded me of one funny commercial which I found on YouTube promoting Xbox360. They talked of several products and then the Xbox 360 in their conversation. Please enjoy the attached video.

what's "Siri" say

2011-11-27T17:57:00.002+09:00

As professor introduce a new billion technology from Apple, Siri
It's very interesting and look like a first step of new world is opening

However, in my mind, I think if it really work?
What if user speak wrong English grammar?
What if user's pronounce English incorrectly?
What if user say something strangely?

Do Siri understand and make a correct interpretation?

I search on google and find a interesting website, "Shit at Siri says" here :
http://shitthatsirisays.tumblr.com

Kind of funny, I don't know if the web ownner just made it or it's the actual reply from "Siri"
If you have Siri on your hand, please try these message and share me.

Anyway, it's undeniable that Apple always have a "Perfect" product.
If other company said, they will do voice command software like Siri, I think it's 80% not perfect.
But, this is Apple.... We have to wait and see.

Collect your money to buy Siri now !!

The future of Voice Gadgets

2011-11-26T21:51:00.001+09:00

There's a thread in FB now featuring guys that make fool of Siri. Hahaha! The guy asked Siri, "Can you marry me?" Reply: "Let's just be friends." Intelligent voice technology! Not only do we want it easy, we also get lonely, huh. Hence, entertainment has been a billion dollar industry.

As our society becomes open, we also become closed. We want to connect but we are actually individualistic. There are things we want ourselves to be and most of them are away from the prying eyes of others. For men who need to be more expressive for instance, they end up trying so alone. But some men who are hopelessly romantic may now find SIRI the best outlet. =)

Just as "entertainment" is a billion dollar industry so will gadgets with voice technology. They just need the value of "ease" and "entertainment" and huuh! huge potential revenue. *(^,^)*

Future of voice activated gadgets? One day, they will be as conversant as humans. Apparently, speech technology has made great progress, and continues to be better 10-15% every year. Voice recognition is evolutionary and exciting!

By the time these gadgets are rampant, IUJ will be a better place. Loners will have company. =)

Yelp's working and WIN-WIN strategy with google

2011-11-26T21:32:00.004+09:00

Yelp's working:

Here you can check how Yelp works and how it helps for your business. Don't forget to check the second video which gives a great message. Win-Win strategy and nice dealing in a situation of copy right issue while making strategy for handling well. Promoted its unique position in the market place against google.

How To Use Yelp For Business Owners on Howcast

_________________________________________________________________

Yelp and Google:

http://techcrunch.com/2010/07/31/yelp-google-stoppelman/#comment-box

Value proposition and culture

2011-11-26T03:10:00.001+09:00

TV commercial represents each country’sculture. Meiji-Yasuda life insurance company is typical example of Japanese uniqueCM. This company has continued this series of CM for 10 years.

Meiji-Yasuda holds annual photocontest which theme is meaning or pleasure of our life. My company(News paper company) also supports this contest. Meiji-Yasuda uses these photos with participants’ consent and makes its new CM every year. This CM shows us story aboutshort life of handicapped kid with his parents. He had already died because of Down'ssyndrome mongolism at that time. Basically, Story was very sad.

ThisCM was not directly related to Insurance sales but impressed many Japanesepeople and gave a good awareness of Meiji-Yasuda forpeople.

I’m not sure if the other country has a similarCM culture, but I guess this is uniqueness of Japanese CM which represent our culture or our unique emotion. If this is true,value proposition is different depend on the couture as well.

The Seven Immutable Laws of Mobile Business

2011-11-24T00:39:00.001+09:00

Actually there is no 7th Immutable Law...at least not yet (but if if you call within the next 5 minutes and order "The Six Immutable Laws of Mobile Business", we can give you the 7th Law for free :)

Kidding aside (but I hope the title got you to read this blog post), there seems to be clear writing on the wall that Simplexity will indeed be the wave of the future. Watching all those Youtube videos shown in class, despite the fact that the technology per se may not YET be that good as advertised, convinced me that complex, unimaginable, almost sci-fi stuff can now actually happen---and yet the user will find it simple to use. There will be growing pains but the technology will only improve, get better and eventually become bug-free. The progression of technology always seem to start physically big then it becomes small and integrated with personal things---like mobile phones. At least in the foreseeable future, i think technologies merge in a mobile device for as long as technology tries to be more personal.

On a sci-fi note, perhaps in the future mobile devices will no longer be the personal device of choice---because the person IS the device.

e-world to my sons

2011-11-23T13:17:00.003+09:00

Last class was really interesting for me.

We watched some videos about Siri or something during class.
Especially, Siri impressed me.
At that time, I got concerns as well as impressions.

I'm a father. I have 2 sons(7 years old & 2 years old).
They can't watch TV as well as play video games due to my policy.
※Don't worry, they can play outside and read books as many as they like.

I believe that this policy is good for their health, imagination, and so on.

But, is it sure?
They can survive such e-world?

I worry about it now.

Now Tokyo train look like the Net-cafe!

2011-11-22T21:04:00.003+09:00

This is today's picture in train. I take a picture in Shibuya, so about over 60% of people use mobile phone in train. In addition, so many people use smartphone in train. They read the text (maybe e-book?), watch the movie, listen the music, and connect the social media services. I feel that train in Tokyo is net-cafe.

Mobile Usage Statistic

2011-11-21T23:43:00.002+09:00

There are 5.3 billion mobile subscribers worldwide = 77% of the world population. Growth is led by China and India.

Mobile devices sales rose with smartphones showing strongest growth.

Half a billion people accessed mobile Internet worldwide. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web.

Many mobile Web users are mobile-only = they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.

Mobile ad spend worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015, driven by search ads and local ads. In the US over half of U.S. mobile ad spending is local. Asia – Japan particularly – continues to dominate global mobile ad spend.

Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.

Paying by mobile (m-payments) will be worth US$240 billion in 2011 and could be over US$1 trillion by 2015. Purchasing digital goods is the largest segment ahead of physical goods, near-field communications (NFC), m-banking and money transfer. Biggest market today is Japan, but in the future could be China.

Classic Marketing Strategy - TOYOTA

2011-11-21T22:54:00.002+09:00

TOYOTA launched a new TV commercial. It is very easy to understand what it thinks.

http://www.youtube.com/watch?v=hVMhxu9NXTE&feature=colike

Ten years ago, most of male university students put a high priority to get driver's license during their university days, and eager to have their own car in Japan. But the tendency is decreasing in these ten years.
TOYOTA targets these young men to expand car industry market by directly describing "30 years old" to Nobita. And it is also the evidence that TOYOTA has become No.1 automobile company in the world.

C-mode failed

2011-11-21T20:32:00.002+09:00

http://www.cocacola.co.jp/vending/multi_money/

Cocacola Japan started the new service using new automatic vender machine system called C-mode with QR code and Felica function involved in Japanese cell phone (not smartphone) in 2002. They made so strong B2B connection with NTT docomo and ITOCHU who are one of the biggest trading company in Japan. C-mode was that cell phone user used own cell phone to buy drinks on automatic vender machine using e-money which called C-mode point.

But they failed to expand this service because Suica, which is e-money of JR to pay train fee in all JR network, is so strong for e-money users, especially in Tokyo.

This fact showsed that Cocacola Japan couldn't understand customer's stand point, and WAON made by aeon group and NANACO made by Seven & I holdings have same problems. Actually Japanese e-money users hate to use so many type of e-money. We should learn from C-mode case.

Private Info's are Protected

2011-11-21T08:57:00.001+09:00

It remains... (a) that even to this age one's personal information is private (b) by legal standard this privacy means ownership where every information personal inherent to the owner belongs only to her (c) by ownership only the owner has all the rights to do whatever with those information even to destroy them, as long as this destruction shall not impair another person or his property (d) ownership may be transferred or shared (e) but this by the main intent of the law has to be EXPLICIT (f) a tacit (or worse, "tricky") transfer or sharing (here of private information) therefore, may be revokable or even illegal with consequences under the law.

But we'll get there

2011-11-21T08:52:00.001+09:00

O my... Digital River is both a small and big river. It is drowning me.

Facebook Personalization and Privacy Issue

2011-11-20T23:46:00.003+09:00

Last year, there was other issue about personalization and privacy in Facebook. Four Democratic US Senators — Charles Schumer, Michael Bennet, Mark Begich and Al Franken — was calling on Facebook to change its policies. They stated, the fact that Facebook decided to enroll all of its users into this new futuristic web without asking them to opt-in is ridiculous.

Please check this link to get more information :
http://techcrunch.com/2010/04/27/senators-call-out-facebook-on-instant-personalization-other-privacy-issues/

Rakuten vs Amazon

2011-11-20T22:32:00.002+09:00

I like Rakuten & Amazon.
After coming IUJ, I used thier services more than 10 times.
I also like thier personalize function.

But, if someone asks me which do you like Rakuten or Amazon.
I can't answer it. And it's immaterial.

Because there are no human connection between buyers and customers.
So, it is just good for me that the shops only have my needs with cheap price.
Sometimes, Rakuten responds my needs, other time, Amazon responds.

The shops are very convenient for us.
But, sometimes I worry about lack of connection as human.

Rob Me

2011-11-20T22:17:00.001+09:00

Social media has practically invaded the world and is probably here to stay. While we have concerns about how they handle our private information, a lot of the privacy issues also rest with users of these social media. there's also this thing called over-sharing wherein people practically post their entire life on-line.

one such site concerned with over-sharing is "Please RobMe". Some people share too much information about themselves, announcing to the world where they are at the time of the post, practically begging burglars prowling the net to go to their house and rob them.

in essence, what im saying is, privacy (and security) also rests with us users. be careful with what you share.

Are YOU in control?

2011-11-20T21:50:00.002+09:00

Can you control your own personal information? It is quit scary when you don't know who else know your information. One day, a strange might walk up to you and talk to you like you know each other for many years.

As a marketer, you should concern about this issue of privacy. Some customer might not be comfortable when you personalize the service for them. They might feel scare of how did you know their information. However, you also can't totally ignore personalization. This way, you have to weight the balance between personalization and privacy.

Be careful when putting your information on internet

2011-11-19T23:52:00.002+09:00

As our last eMarketing class we talked about personalization and privacy, so I want to share this story.

People usually upload pictures and personal information such as education, company etc and update current status, feeling on facebook. Someone put very detailed. You may think that it's ok because you can set it to visible to your friends. But be careful, if one of your friend thought you are his/her enemy. Internet is very good tools for revenge.

This is my experience, my brother's ex-girlfriend named Joy don't like another girl named Ann (both are assumed name), then she tried to discredit her by create a lot of fake facebook account :

- One account pretend to be a man, trying to flirt Ann but the real objective is, she want to keep watching what'a Ann doing in each day. Capturing every pictures that she looks very sexy. Copy every Ann's information on facebook and internet.

Another account, she try to be fake Ann. She invited a lot of unknown guys and put all Ann's personal information there, such as Ann's real name with family name, address, company, mobile phone, e-mail, etc. And publish to everyone with the bad rude word. She want everyone think Ann is prostitute, bitchy girl.

Another two facebook accounts for pretending to be fake Ann's friend. Posting a words to support each other. Try to talk like Ann is really bad women.

On Ann's fake facebook account. A lot of people blame Ann like she is rude, bitchy women but actually all information is posted by Joy, not Ann herself. Joy searched every information about Ann on internet and put everything. I'm not sure if she also do forward e-mail to discredit her or not, but it's possible and very easy to do that.

Everything have both black and white site. From this event, I think Internet is very powerful tool for learning but it's also a great tool for revenge.

personalisation against privacy

2011-11-19T17:59:00.000+09:00

I strongly feel personalising customer information is a right approach to getting loyal customers. With this you might indeed have a feel of your customer's shopping patterns depending on what approach you are using. However in some cases, with just Collaborative filtering alone you might assume the customer's preference thereby collecting invalid data.

I also feel that regardless of how exciting this personalization is, it is very important to maintain the privacy of your customers to ensure that they remain loyal towards your products, as violating with such sensitive information my lead to legal allegations and loss of your loyal customers which will definitely lead to business making big losses. I wouldn't want that for my business!!!!

Hope is not a strategy - “Capability Model for the Connected World”

2011-11-19T04:50:00.003+09:00

Acxiom's “Capability Model for the Connected World.” There are four key tenets in this model:
• Reach and engage your audience – a new world where “narrowcasting” replaces broadcasting, a world where companies reach the audience they desire – and no one else – with certainty
• Multidimensional Insight – filter out the false signals that cost money and harm brands
• Central nervous system – the ability to send/receive stimulus and recalibrate based on feedback
• Personalized and coordinated engagement – the moment of truth when customers are engaged with a brand or out living their life

http://vimeo.com/13713415

Successfully Position Your Market by Using 4Ps Model

2011-11-19T04:43:00.002+09:00

The marketing mix helps you define the marketing elements for successfully positioning your market offer.

One of the best known models is the Four Ps, which helps you define your marketing options in terms of product, place, price and promotion. Use the model when you are planning a new venture, or evaluating an existing offer, to optimize the impact with your target market.

http://www.mindtools.com/pages/article/newSTR_94.htm

Google's privacy infringement

2011-11-18T23:34:00.006+09:00

Last class is very interesting for me. Information technology enables us to collect personal information and use it for marketing and sales promotion. However, I wonder we can decide to what degree we can use it or if we can draw the boundary between ethical abuse and appropriate use. This is very hard question.

Actually, I don't like Google because I wonder the Google invades our privacy. Google choose advertisements for Gmail users based on the words of user’s email. Google insists this is not infringement of privacy because nobody doesn’t look it, machine does. But I cannot agree with Google's insistence. That's why I have a Gmail account for just convenient but I scarcely use this account.

Many people including me fear that their right to privacy will be threatend by the unauthorized use or disclosure of infromation in cloud databese. Marketer also has to consider it and should make a rule for it by themselves before goverment tries to regulate it. If goverment makes a law about it, the other problems like an abuse of this information by investigating authority or press freedom violations will happen.

http://mail.google.com/support/bin/answer.py?hlrm=ja&answer=6603 (English)

http://mail.google.com/support/bin/answer.py?hl=ja&answer=6603 (Japanese)

Compensation for Leaking Personal Information

2011-11-18T11:43:00.002+09:00

Around 2005, average price of leaking personal information was 500 yen per one individual information. Companies which leaked information, like Yahoo, Lawson, Family Mart and so on, paid 500 yen to each customer by in-sotore credit.

Problem related to personal information incurs destraction of brand, and it is enough damage for companies. In addition, costomers' trust could not be recovered by 500 yen.

Nowadays, no company pays 500 yen. Recalling those days, It was funny, meaningless custom when Japan had first met problems of personal information.

This year Sony leaked more than 100 million of personal information and has not announced about compensation. I'd like to take notice its behavior for that.

Kama Sutra and the way of marketing

2011-11-17T16:29:00.004+09:00

The newest marketing bestseller draws its inspiration from nothing less than... Kama Sutra.

Intimate Marketing

Interestingly, this book is about connecting with your customers more intimately, as social media has made marketing efforts cold and distant. It also boasts to be the very first marketing book written in novel format.

2011-11-14T14:59:00.002+09:00

http://www.healthypasswords.com/Content.Fake_Linked_In_Invitations_Lead_to_Malware.html

Now some sources say that Linked in start the services in Japan, but they still have some problems especially privacy policy in Japan. In class I already mentioned the fact which Linked in inviting mail system sets to send the inviting mail to ALL E-MAIL ADRESS which I sent the e-mail in past though g-mail account in initialization. In addition, this article shows that there are some fake Linked in invitations lead to malware.

Linked in have to think about that type of damage when Japanese people face the accidents. The most Japanese people tend to take care own long time relationships and protect them compared than US people.

I understand the advantage and service details of Linked in, but I really hate this type of US style social network expanding strategy.

Now people can't imagine the negative influence come from identity theft. It is impossible to judge the service about it in advance. In this case bland value influences people behavior strongly.

Marketer have to masure the bland value of such service when they start that kind of expanding strategy. Personally If Linked in start them, I don't join. But Google start them, I join.

Google and online privacy

2011-11-13T23:46:00.002+09:00

Everyone should try googling their own name. Probably you get some results that you don't like: your name on some random Facebook page which is publicized online, or something else you wouldn't want others to see, or at least is redundant. I was not exactly delighted when a Google search on my name found some useless newsgroup post I had made some 10 years ago.

On the other hand, I don't like the ambiguity and the often-changing nature of Facebook privacy settings and actually prefer Google+. Although there are much fewer people, the circle function,which allows you to specify exactly who do you want each post to be visible, is great compared to other SNS sites.

Everyone Can Be An Affiliate Marketer

2011-11-13T22:16:00.004+09:00

Our last topic in the class about affiliate marketing remind me about my last experience when my friend recommended me a novel. He suddenly said, "Mia...you must read this novel, because the story tell about you, it's about someone who pursuing his dream". By only his words and a brief explanation , It has influenced me to buy and read that novel. After that, in my opinion, actually, the novel was very interest , but I think, it was not appropriately tell about me.

Now, I'm thinking , How if at that time he said the same thing to 20 people. Will they be also influenced to buy the novel as me? I think, It will be absolutely yes.....if the people have the same case as me or they are a bunch the dreamers.

So...it can be said, my friend is a affiliate marketer of a retail or an online book store. Although he didn't gave me a link where I can get the novel, but his power is he has burned my coriousity by his campaign words, so without his guidance, I commit an effort to get the novel. In different word, as an affiliate marketer, my friend has been success to reach the targets, one of them is me.

p.s. The novel that I mean is "The Alchemis by Paulo Coelho", you can check this novel in this link : http://www.amazon.com/Alchemist-Paulo-Coelho/dp/0061122416 ( It's not my trial to be an affiliate marketer, but If you interest and then buy this novel, it can be meant, I reach my goal :) )

Publicising Privacy

2011-11-13T20:35:00.001+09:00

On privacy, the worries spread not from mere Facebook or Google alone but what they have enabled others to do. The threat is that the so-called facial recognition software being on the loose, for instance, has been used by "cyber-spies" to even abstract supposedly secured identification such as social security numbers. The tagging of photos in Facebook apparently had been a tool to successfully do this ill.

This must pose a threat for some more expansive imagination in the intrusion and unacceptable happenings in retail settings, advertising, secured spots, etc.

Available technologies to cripple them should catch up. Hurry!

Personalization VS. Privacy.

2011-11-13T20:25:00.002+09:00

As you all know, "personalization" is the process of tailoring webpages to individual users' characteristics or preferences. Thus, "cookies" is one of the common tools used to implement the personalization or customization of the websites. If not do not know, cookie is a small piece of information written to the hard drive of an Internet user when they visits a website. Cookie files are extremely small and can contain a variety of information, for example, the name of the website that issued them. where on the site the users visited, passwords, and even user names and credit card numbers that have been supplied. This is how marketers could customize their webpages. However, there are concerns about the "privacy" of the users because the cookie is stored in the users's computer 'without' their consent or knowledge.

Does this constitute an invasion of privacy? Some might think it does but some might feel that the gathering of those information is harmless. Either way, do the business marketers have to the right to gather information from users 'without' their consent? What do you think?

B2B business model for Hewlett Packard

2011-11-13T17:18:00.005+09:00

I think everybody know this brand, HP (Hewlett Packard), the IT company that produce variety of IT products, printer, notebook, servers, storage, switch, etc. Basically this company is seems to be B2C business, but actually, HP also have B2B business for cooperate customer in every product line and this business model is very successful.

For B2B model, HP have different service level for cooperate customer in different country. Regarding to HP Thailand, they have two main services which are "reactive" : service customer once the problem occur and "proactive" : service for reducing the possibility of the problem occuring.

if cooperate customer buy proactive service, HP will assign technical service engineer to assist that customer, he/she will take role as account support consultant for IT issue, planing and suggesting everything that can improve customer's system performance. Absolutely, this kind of service is very expensive but a lot of non-IT cooperate customer willing to pay for this. Beside of the revenue, if the service engineer do very good job in consultant, HP can increase trust and royalty from cooperate customer which leads to a lot of return in the future. In the other hand, if service engineer's performance not that good, HP might struggle with losing a huge money. It's a trade-off for having this kind of B2B business.

Internet Privacy

2011-11-11T10:19:00.003+09:00

Since next week's session is going to be about the internet and privacy, I thought I'd get the ball rolling with a few cases that I'd caught on to.

Note: all links within this post lead to external articles that go into more detail about the situations.

Facebook has changed the internet landscape enormously, in terms of what is considered acceptable and what not. In the earlier days of the internet, there was a lot of talk of never giving out your real name or address, and to be wary of strangers. (Well, that's what it seemed like when I was growing up!) Nowadays, people put up private photos on facebook, sometimes not aware of how extremely public these are. Many actors have found not just themselves, but their family and friends "facebook stalked."

Then there's the fact that most websites now allow you to comment using your facebook profile. While that certainly makes it easier -- no need to create a new username and password just to leave one comment -- it also means your real name gets spread further and further out on the internet. If you're all right with that, then it's no issue.

But of course, not everybody supports this trend. Google and Blizzard Entertainment both became mired in scandal when their own attempts at social networks violated privacy for users.

In the summer of last year, Blizzard Entertainment (creators of "World of Warcraft") announced that they would require real names to be used in their forums. The idea was that, with a real name attached, people would be more polite on the forums. They wanted to cut down on the fighting and namecalling often seen in gaming forums.

However, unlike facebook, where people post pictures and interact with acquaintances they know in real life, the Blizzard forums are mostly for interacting with strangers over the internet, and for a hobby that many people don't share with their real life acquaintances. As you can imagine, fans were not happy with the announced changes. Cons they cited included the ease of stalking, new harrassment based on somebody's perceived gender/ethnicity, and employers/co-workers stumbling across the site. In the end, Blizzard recanted, saying that they would forego the need for real names.

Google faced a similar situation with its Google Buzz. Buzz was offered at the beginning of 2010, all you had to do was hit "enable google buzz" as you were logging in to your gmail account. Easy, simple!

Well. There were no configuration options at start up, which meant that everything was immediately made visible to all of your contacts. Yes, every single last one of them. If you regularly e-mailed with your boss, your professor, your lawyer -- well, they would see what you'd posted, where you were located, and who you were friends with. Heck, it would even broadcast it to your abusive ex-spouse. Not exactly a good situation, and it could very seriously harm somebody. Google quickly apologized and set up new privacy features.

Now, there are some people who think there's no harm to broadcasting their real names across the internet. That's up to them. But personally, I feel that everybody should have a say in it. Facebook is probably here to stay for a while, but there's no need for every single website to adopt that model.

What do you guys think? Are you glad you can easily comment using facebook, or would you rather go back to the days of signing up for each site individually? How much are you willing to share with the online world?

How to use Facebook by B2B company

2011-11-11T01:03:00.004+09:00

Our group answered “the social network could be useful for expanding B2B business for Air France” for Q4 of previous assignment. However I don’t have any confidence of this answer. This question continues to be on my mind, so I tried to search some examples of B2B Company’s Facebook page.
(e.g.1)
https://www.facebook.com/Cisco?ref=ts

Cisco” is the big company which designs and sells networking, and communications technology and services for mainly B2B customer. Cisco updates its news of new products ,event information etc on facebook. Cisco has already gotten about 230,000 fans on the Facebook. I don’t know how many people (company) have become customers out of 230,000 fans, however, I was very surprised at this number despite the fact that Cisco doesn’t have any channel to directly connect to cunsumers. In my opinion, Cisco uses this homepage to have a good relationship with customer and to give awareness for people(brand building)

(e.g.2)
https://www.facebook.com/ernstandyoungcareers?ref=ts

I have another example, Ernst & Young Careers which provides Financial Accounting Advisory Services. This company focuses on the recruiting of human resources by using Facebook Homepage. The candidates post questions or requests for company or exchange their infomation on Facebook. This is unique example of B2B company’s usage of Facebook. This usage is targeted to very specific area, acquisition of human resources.
The way of using social media depend on the company. However we can use it for B2B business through this net surfing. I think social network media has a lot of potencial for B2B business.

B2B portal for Japanese Product and Services

2011-11-10T14:13:00.003+09:00

A plat form to make B2B.

You can even be a service provider for the ones who are looking for business customers.

A Business-to-Business search engine export-japan.com provides information and assistance to foreign businesses interested in doing business with Japanese companies.

The quality of "awareness"

2011-11-09T23:36:00.001+09:00

When I was a sales rep, I believed that finding one customer in one potential buyer is better than finding one customer in 100 potential buyers, because it is efficient. Spreading the entrance of funnel also leads waste of time if all the customers would not be buyers. So marketers should pay attention not only the quantity of “awareness” but also quality, I think.

In my company’s case, house builder, we make a contract with our customers about introducing potential customers who are friends or relatives of the customers. Usually, in Japan, customers who build new houses hold parties at their new houses to show them to friends. The friends of customers are possibly in similar age with the customers, so they are in very good timing to build a house. In that party, if the customer says,”May I introduce a good house builder?” the power of the words is significant. Then the friend becomes a very high potential customer. When we are introduced a potential customer in this way, we are willing to pay some fee to the original customer (maybe the price of fee is beyond your imagination).

With this contract, we invite high potential buyer to the entrance of funnel. Therefore, I regarded the quality of “awareness” as more important.
But it may be one of a uniqueness of our industry because sales rep is regarded as excellent only if he/she gains one contract per month.

Affiliate Marketing

2011-11-08T21:52:00.002+09:00

the idea behind affiliate marketing is quite brilliant---lure collaborating websites with the promise of a commission and you get to "talk/make a sales pitch" with their audience.

affiliate marketing opens a lot of opportunities for everyone---the good , the bad, and the ugly. By bad and ugly, I mean Internet scammers. With the long history of the Internet being used for fraudulent activities, i'm not surprised if some scammer has made some pseudo website which aims to get credit card information. while we have been immersed with the Internet for quite some time now, there are always victims in some part of the world.

ANA and JAL are great friends?

2011-11-07T20:06:00.003+09:00

Unbelievable, this picture.

Do you know ANA and JAL?

They are the two greatest airline companies in Japan. Of course, the relationship is rival. But, the companies placed their ad on the same train.

The reason was that the only one train had space for ad. Other trains already had other companies ad.

Japan is peaceful even in the survival race.

Clearly, I love ANA!

http://mainichi.jp/norimai/train/graph/20111107/index.html ※Sorry, Japanese only

UNIQLO +J

2011-11-07T14:48:00.004+09:00

http://www.uniqlo.com/plusj/fw2011/jp/

This is the example of B2B acquisition parter in UNIQLO business. UNIQLO thought about entering high fashion area like collection bland in Europe. UNIQLO made the new relationship with JIL SANDER who is one of the biggest fashion designer in the world and have strong high fashion image in apparel industry. UNIQLO and JIL SANDER started new UNIQLO line which called UNIQLO+J, and provide the fashionable clothes in cheap price using JIL SANDER'S fashion sense and UNIQLO's powerful supply chain. It seemed that UNIQLO wanted to change the image from cheap cloth bland to high fashion bland image, but UNIQLO will finish this collaboration in this fall term. What's the reason to finish this? There are not enough profit from this? I don't think so. In apparel marketing stand point UNIQLO gets much broader position from this. This marketing campaign proved that UNIQLO can make high fashion products in cheap price, and they can take the position in high fashion area. Basically High fashion area can't make much profit compared than mass casual cloth area, but high fashion images are so important in order to not only selling process of high sense clothes but also selling process of casual clothes. I think UNIQLO already get the new position and new customers by this campaign.

This is example of

Q4 of Air france

2011-11-07T12:19:00.001+09:00

We finalized analysis of Air France only based on case document and date. Q4 of this assignment was most difficult for me. According to Air France HP, it has point(incentive) system for B2B customer and practices B2B marketing by using social networking media. Marketer need some techniques to give us awareness through the pay-per-click campaign or sponsored search of search engines. However I noticed making repeater (advocate?) is more difficult than just giving awareness through this Homework because In E-Commerce, customers always can compare service or price and switch the company easily.

http://www.airfrance.co.uk/GB/en/local/avotreservice/entreprises/bluebiz_programme_airfrance.htm

How to do SEO on your blog?

2011-11-07T09:48:00.002+09:00

Interesting discussion on inbound marketing and SEO:

http://linkd.in/rU1yQ0

For those of you keeping blogs besides this one, there are some applicable tips for making your blog more visible online - even if it is just a personal blog.

Personally interesting points:

How to use tags in the optimal way, so that search engines will not regard it as black hat SEO (in other words, search engine spamming).
Posts should be kept short, and split into series in case of longer posts to maximize the number of people actually reading them.
Use of Google Analytics seems to be very helpful for SEO.

ToCoo!

2011-11-06T22:35:00.003+09:00

Do you know "ToCoo"?

When I heard ToCoo's service, I was impressed.

ToCoo suggests us accomodations at quite low price through the Internet website.

Why low price?

If guests cancel to stay a few days ago, it is difficult for the accomodations to find new guests.
ToCoo collects such as cancel room information from accomodations.
And it provides information to travelers who want to go traveling quickly.

For example;
We're E_Biz students. Today is Thursday. We knew that eMarketing class for next Monday was canceled just now. OK, let's go hotel & hot spring from next Sunday to Monday.
In this case, we can find good hotels at low price by using ToCoo.

http://www.tocoo.jp/

Learning E-commerce from Air France

2011-11-06T22:17:00.001+09:00

Done, the travel industry was one of the earliest to subscribe to e-commerce. Seen, e-commerce became a very fast growing sales medium. Proved, airlines were better protected from various logistical problems faced by other industries as they evolved in online sales.

Yet, when all things began to mechanize, the experts get lost in the midst of stats, need to sit down again to search for where else to improve on. "Convert these clicks to SALES,"clients like Air France mutter. As the list gets to the bottom, what becomes top important after all remains human i.e. personal preferences, behavior, etc. Then machine intelligence struggles to assign them metrics for business results.

It amuses me how this cycle gives breath to e-commerce. And the competition is fierce.

Definition and Direction to Use Travel Aggregator Site

2011-11-06T22:07:00.006+09:00

In the effort to get more comprehension about travel aggregator, I've tried to learn from this site ( I think, it's a good site to give a guidance for a beginner) :

http://www.independenttraveler.com/resources/article.cfm?AID=536&category=13&page=1

Social Media for Customer Acquisition

2011-11-06T21:22:00.002+09:00

Most people who can connect to Internet world know what is Facebook. No wonder, with the

power of Facebook, many business start using the social media for customers acquisition.

However, the question is that "is Facebook a failure at customer acquisition?"

http://socialmediatoday.com/jonthomas/352417/facebook-failure-customer-acquisition

will inbound marketing on its own really work?

2011-11-06T01:51:00.002+09:00

this is the question that was in my head after reading the case. i mean, even the hubspot people were toying with the idea of doing some outbound marketing themselves to boost their business. the fact that they themselves even had the audacity to think of it and let it be written in a case is a signal that perhaps inbound marketing alone might not be enough. these are hard core people who shouldnt even be tinkering with such thoughts. while they had success stories, they acknowledge the fact that their customers mix in and out in their marketing mix. there's an angle you can work the inbound thing but i think outbound is far from finished. at the end of the day, i think the choice is still fundamentally connected to the type of business and this dictates whether you go inbound, outbound, or both.

Using social media for B2B acquisition - the big role of LinkedIn

2011-11-05T16:47:00.002+09:00

I found this research about using different kinds of social media for B2B marketing. LinkedIn seems to have a prominent role in the case of B2B.

http://www.leadformix.com/social-media-for-b2b-lead-generation/sm-b2b-report.html

Understand the Search Engine

2011-11-04T10:41:00.003+09:00

To understand and analyze the suitable publisher for any organization, we have to rate the search engines according SEO and SEM. To what extent a search engine can put your information available for the user at right time and right direction.

Moreover, to analyze the data it will very much helpful to calculate the rank of any search engine according to its ROA and ROI.

Here is a link for technical functionality of the search engine:

http://www.infotoday.com/searcher/may01/liddy.htm

If any one conflicts with this thought please share. !!

Why outbound marketing?

2011-11-04T10:25:00.001+09:00

My company, Daiwa House, is a real outbound marketing oriented company. If a sales rep worked at his/her office in the afternoon, managers always say,” Why are you here? Your battle field is outside the office, isn’t it” , even when he/she has an important office work.

Managers justify it by saying that our competitive advantage is human resources. Houses are the most expensive shopping for most people in their life, thus we cannot sell a house without being trusted by a customer.

It seems reasonable, but I think, it means we have no product advantage, doesn’t it? Can we compete with our real value we provide? Or are we like pets.com? Is it the reason why we show such a funny CM on TV without referring our products?

inbound VS outbound marketing

2011-11-03T22:54:00.002+09:00

When people talk about outbound marketing, why they usually use a "cold call" example?

This question stuck in my mind since what I learnt in the class, the clip that professor show us, and the example from some website that I googled. I think it's not fair, I'm pretty sure that 99% of people don't like cold call. So when people compare inbound vs outbound and use this example, it lead us with the image that outbound=> cold call => annoying => not good!!!

Outbound marketing is important in term of making customer awareness on product. Creative outbound marketing could lead a big awareness. It's not annoying but viral. However, it's true that outbound marketing need a lot of money compare with inbound. What we have to do is finding the good balance between that two style of marketing.

Here is another viral CM which I believe, everyone in Thailand know this product!

Digital River & Social Loop

2011-11-02T18:00:00.002+09:00

http://www.bluehornet.com/socialloop

Building the-marketing-plan-blueprint-hubspot

2011-10-31T10:08:00.000+09:00

“HubSpot itself provide its customer with the blue print of marketing plan”

http://www.slideshare.net/khibinite/building-themarketingplanblueprinthubspot

Google Invests in HubSpot

2011-10-30T23:33:00.000+09:00

http://www.daytrender.com/magazine/read/google-invests-in-hubspot_1264.html

(well, just thought of posting this here, in case another soul like mine hasnt found out, until I tripped on the article.)

O, it's Intel

2011-10-30T20:19:00.000+09:00

Most unique ad I've ever seen (original title from source link) This video shows a glimpse but speaks a lot of how much our world has changed at our fingertips; how difficult things could be easy; how powerful human minds are; how fast and never-ending all these secular, terrestrial changes take place; and how i've just been at the receiving end. =(

(",) Good thing... that freedom of receiving can always take me in. They tag me "prospect", "client", "buyer", or "opportunity". Hmmm.... i like it here.

Beautiful Coca Cola Commercial Full Version

2011-10-30T16:45:00.000+09:00

Creative CM by XL Company

2011-10-29T23:07:00.003+09:00

The success viral marketing compaign of cellphone card provider company"XL" has come from its CM series in beggar version. The company's purpose was to campaign its slogan as the cheapest cellphone card service provider. So... the creative concept in this CM has been realized by a beggar who can always be able to use XL card because of its the cheapest call and sms services for 24 hours. This CM easily reach Indonesian customers with characteristics : used prepaid card service and tend to vary cellphone card depends on its benefit offered. The true impact that I knew was many employees in my previous company changed their cellphone card or bought additional cellphone to enjoy XL benefit. What incredible !!

Here are the series of ProXL CMs :

What is HubSpot?

2011-10-29T11:11:00.001+09:00

Nokia's Windows Phone unveiled!

2011-10-29T10:30:00.004+09:00

Nokia's First Windows Phone Ad

Nokia finally launched its Windows phone. With a former Microsoft executive placed as its CEO, Nokia is positioned to embrace Windows Mobile. With Android and iOs currently being the de-facto standard smartphone operating systems, Nokia's move is going to diversify the mobile landscape.

Nokia's first Windows phone ad campaign:

Old Spice

2011-10-28T10:35:00.002+09:00

I had to research a bit to find a viral campaign I even remembered -- apparently I miss out on a lot of internet memes! But here's one that I definitely enjoyed.

It's true, whatever man I get, he'll never be like the Old Spice Guy. And he's not on a horse.

Showing pinkle finger !!!

2011-10-27T16:27:00.010+09:00

http://www.youtube.com/watch?v=-Fj5CcYWPMI
This CM is very old one in 1980s. This company advertised quit smoking aids.

The initial 5 person said " I quited smorking thanks to this goods" with showing us it by their hand. But the last guy showed us his pinkle finger and said "I was forced to quit my company because of this( which means finger)". In Japan, showing pinkle finger means " I commited love affair(have a sexial relationship with women except wife!"

This CM became the viral all over Japan and this company made a huge profit. However PTA(parents and teacher association) protested against this company that this CM is very harmful for kids. In my case, at that time I was elementary school student, so I asked my parents the meaning of his action, but they didn't say that. This CM made a lot of aurgument about CM among us.

Thai viral CM : Silence of Love

2011-10-27T10:56:00.002+09:00

My classmate posted interesting and funny CM. I like e-Marketing topic in this week. Now it's my turn, I'd like to introduce you all about the most touching CM in Thailand. This CM is belong to Thai Insurance, with the slogan "Don't forget to take care who cared you" . Many people cried and forward the CM to their friends, family, someone that they love. view count in Youtube reached a million within two weeks. It was very popular.

Actually there are a lot of touching CM from this company presenting different kind of love, but I want to post the latest one which is about impressive love between father and daughter. Let's see :

Silence of Love
by Thai Insurance

This CM is very successful in term of making people know "Thai Insurance" However, there are problems about Sale and services management in for this company. I don't know about their profit but for my individual opinion, I won't do insurance with them. Only enjoy watching their CM is enough.

If you interesting in other touching CM from Thai Insurance. You can watch it in my blog here :
http://www.thaitoyou.blogspot.com/

Suntory Boss

2011-10-26T22:56:00.002+09:00

http://www.youtube.com/watch?v=NFNLQb2U_3s&feature=related

Boss is a canned coffee.

In this CM, the man with glasses criticizes the weak Japanese diplomacy and talks big, 'If I'm in that position, I say what I want to say'. Then Bill Clinton suddenly apears in front of him.

It shows extremely nurvous situation that coffee is needed.

It was shown more than ten years ago and there are another versions; sumo wrestlers version, K-1 fighters version, and so on. Many Japanese really liked it.

Hubspot --- You Ought To Know

2011-10-26T16:36:00.003+09:00

Since we have Hubspot (Inbound Marketing) as next week's case assignment and we are into viral campaigns, I guess it's only fitting that we watch this video. It also helped that they used a good angst-filled song. Since some classmates are still young, I hope you know Alanis Morissette. If you dont, well You Ought To Know :p